Andrew Sugerman of Centr returns to the Future of Fitness to break down how the brand has completely transformed since their last conversation in 2023 — moving from a broad wellness platform to becoming the performance infrastructure behind one of the fastest-growing fitness movements in the world. Andrew pulls back the curtain on Centr's official partnership with Hyrox, including how they engineered custom competition equipment from the ground up (yes, even the kettlebells got a redesign), why fitness-as-sport is the most powerful retention tool gym operators aren't fully using yet, and what the coming wave of industry consolidation, GLP-1s, and AI means for every fitness business in 2026. Whether you're a gym owner looking to tap into the Hyrox affiliate opportunity or just trying to understand where the fitness industry is headed, this one is packed.

Episode Takeaways:

• 🏋️ Fitness as a sport is no longer a trend — it's the business model. Hyrox proved that everyday gym-goers want to compete, and smart operators are already building around it.
• 🔩 Purpose-built equipment changes the game. Centr redesigned kettlebells, sleds, turf, and more using real competition data — small changes that shave seconds off race times and reduce injury.
• 🏟️ Gym operators have a massive opportunity right now. Becoming a Hyrox Training Centr (HTC) drives member acquisition, retention, and community in ways traditional gym programming simply can't.
• 📱 The app is a tool, not the product. Centr is building a full ecosystem — digital coaching, community, equipment, and environment — not just another fitness app.
• 🤝 Strategic partnerships are the new growth engine. The Centr x Hyrox x Red Bull flywheel shows how brands can align to create shared value at every level of the athlete journey.
• 💊 GLP-1s and peptides are exploding as a category — and reduced regulatory guardrails in 2026 could open this market even further for wellness-forward fitness brands.
• 🤖 AI will reshape fitness operations, but human connection sets the ceiling. Consumers will push back if tech replaces the real-life, in-person experience they actually show up for.
• 📈 Industry consolidation is accelerating. Expect more major mergers and acquisitions through 2026–2027 as big players compete for market share and mind share.
• 🌍 Hyrox is going mainstream — fast. With 1.5–1.8 million athletes expected to touch Centr-built equipment at competitions this year, brand exposure for partners is only growing.
• 🎯 New gear dropping at HFA & FIBO — including a dual-action air bike, rower, skier, and motorized treadmill built for Hyrox training environments.

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

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In this episode of the Future of Fitness Podcast, host Eric Malzone sits down with Chris Mirabile, founder of NOVOS, to unpack the science and business of longevity. Chris shares how surviving a brain tumor as a teenager reshaped his perspective on health and pushed him to study aging at a biological level. The conversation dives into what longevity actually means beyond buzzwords—how it differs from simply living a healthy lifestyle, why healthspan matters just as much as lifespan, and the science behind targeting the biological "hallmarks of aging." Chris also explains why some popular trends like hormone optimization and peptides are more complex than they seem, and how NOVOS approaches longevity by addressing the root cellular mechanisms that drive aging, disease risk, and long-term performance.

Key Takeaways:

• 🧬 Longevity vs. Just Being Healthy – True longevity means extending healthspan or lifespan beyond what normal healthy living would achieve.

• 🧠 A Life-Changing Health Scare – Chris's teenage brain tumor experience sparked his lifelong pursuit of preventing disease and understanding aging.

• 📚 The "Hallmarks of Aging" Framework – Scientists have identified biological mechanisms that drive aging, and targeting them may slow the process.

• 🧪 Natural Compounds vs. Pharmaceuticals – Longevity interventions don't always require drugs; certain natural molecules may influence aging pathways.

• ⚖️ The Nuance of Hormone Optimization – Hormone therapy may benefit some groups but could shorten lifespan when misused.

• 💉 Peptides and Longevity Debates – Many popular peptide therapies lack long-term evidence and require caution.

• 🧑‍🔬 Science-Driven Longevity Products – NOVOS focuses on addressing multiple aging mechanisms simultaneously instead of targeting a single pathway.

• ⚡ Short-Term Benefits Matter Too – Improving cellular health can lead to better sleep, energy, mood, and recovery today—not just decades later.

• 🏥 Aging as the Root Risk Factor – Aging itself is the biggest risk factor for diseases like cancer, Alzheimer's, and cardiovascular disease.

• 🚀 The Future of Longevity – The field is evolving from hype toward a more evidence-based approach to extending both lifespan and healthspan.

From franchising fitness empires to developing the next generation of athletes — Pat Rigsby has seen it all, and he's not done yet. In this episode, Pat joins Eric to break down what's actually shifting in the fitness and sports performance industry in 2025, why the gap between "trainer who pays rent" and real business owner has never been wider, and what two decades of franchising experience taught him before launching Athletes Accelerated. Pat pulls no punches on what it really takes to franchise a concept (hint: it's a legal marriage, not a passive income play), why the youth sports market is one of the most recession-resistant businesses you can build, and how he and partners Doug Spurling and Graham Wilkerson spent over a year stress-testing a model before ever filing an FDD. If you're a sports performance gym owner grinding through 14-hour days while missing your own kid's games, this one hits different.

Takeaways:

• 🏋️ The fitness industry has a new dividing line — real business owners vs. coaches who just happen to pay rent
• 📱 The buyer journey is no longer linear — consumers are researching you anonymously before they ever reach out
• 🤖 AI is flooding the market with average content — authenticity and consistent long-form content (like podcasting) cuts through the noise
• 💊 Wellness integration is here — the fitness industry is merging with health, longevity, and women's hormonal health in a big way
• 👴 The 50+ market is booming — and it's one of the most underserved, high-value demographics in the space
• 🎓 The coaching profession is maturing — fewer "dabblers," more people building real livelihoods and actual retirement paths
• 🏟️ Youth sports is a multi-billion dollar, recession-resistant market — parents spend on their kids before themselves, every time
• ⏰ The urgency factor is built-in — athletes have a deadline to develop, which shortens your sales cycle naturally
• 🤝 Franchising is a legal partnership, not a passive income stream — you're obligated to your franchisees' success
• 🧪 Proof of concept first, franchise second — Athletes Accelerated tested with 24 operators before filing a single FDD
• 🏈 The ideal franchisee isn't an investor — it's the burnt-out sports performance gym owner who wants systems, not just hustle
• 📧 Consistency compounds — Pat has published his email newsletter every single day for over 20 years without breaking the chain
• 🎯 Passion wears thin without structure — systems are the antidote to burnout for mission-driven fitness entrepreneurs

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Mark Mastrov, founder of 24 Hour Fitness, sat down with Eric Malzone to reflect on decades of industry experience and where fitness is headed next. The conversation covered how consumer behavior has shifted dramatically post-pandemic, with younger generations leaning into fitness more than ever, and how the lines between medical services and gym facilities are increasingly blurring — pointing to a future where your workout and your healthcare coexist under one roof.

On the business side, Mark sees private equity continuing to fuel growth across boutique and mid-tier fitness, with the longevity and wellness movement creating fresh opportunities for brands willing to evolve. He also flagged AI as a coming force in operational efficiency, while stressing that none of it matters without strong talent pipelines driving these organizations forward.

Key Takeaways:

🏋️ Fitness pioneer Mark Mastrov shares hard-won industry wisdom

📈 Post-pandemic consumer behavior is reshaping the market

💊 Medicine and fitness are merging into integrated wellness experiences

💰 Private equity is a major growth engine for fitness brands 🧘 Boutique fitness is thriving — but rent is make-or-break

🏃 Mid-tier gyms are poised for a comeback as amenity expectations rise

🧬 The longevity movement is a massive emerging opportunity

🤖 AI will transform gym operations and efficiency

🌟 Talent development remains the industry's most critical long-term investment

More about 24 Hour Fitness: https://www.24hourfitness.com/

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

In this episode, Eric sits down with serial fitness entrepreneur Anthony Geisler to unpack his new venture, Sequel, why he's doubling down on longevity, and how he sees the future of fitness shifting toward healthspan, tech-enabled training, and democratized wellness for the masses.​

✨ Key takeaways 🔥 It's you vs. you: Anthony sees entrepreneurship and fitness through the same lens as Kobe's "Mamba mentality" – the real competition is with your own potential, not other brands.​ 🏛️ Sequel as the "second act": After Xponential, he's rebuilt with the same core team, no debt, and 100% ownership, aiming to run the playbook without public-market and PE constraints.​ 📈 Health > "fitness industry": He argues the world—not just the fitness sector—is shifting, with longevity, biohacking, GLP-1s, and tech-driven consumer education driving massive tailwinds.​ 🧬 Ultimate Longevity Center​ 🧊 The "playground" model: Sauna, cold, hyperbaric, red light, stretching, EMS, and more under one roof, wrapped in memberships designed to be accessible and habit-forming rather than "celebrity-only" wellness.​ 💪 Pilates 2.0: With Pilates Addiction, he's pushing a higher-intensity, more entertaining, HIIT-style Pilates experience aimed at younger, performance-focused consumers who want more "squeeze" from each session.​ ⚡ EMS finally done right​​ 🧂 Real-world protocol: Anthony walks through his own longevity stack – from salt and whole food to aminos, sunlight, steps, and sleep – and why most people are just one hydration and protein fix away from feeling better.​

Anthony opens up on why, after achieving significant financial success and a multi-brand empire at Xponential, he chose to start all over again with Sequel. For him, business is his arena, and building is his version of Kobe Bryant staying in the game as long as possible—driven by competition with himself and loyalty to the team that loves to build.

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en 🔗 eGym: https://egym.com/int

In this episode, Eric Malzone sits down with Garrett Salpeter, founder of NeuFit and creator of the NEUBIE direct current device, to unpack how targeting the nervous system can dramatically speed up recovery, reduce chronic pain, and unlock higher levels of performance across rehab, fitness, and even neurodegenerative conditions.​

🧠 Key takeaways 💥 Your nervous system is the "software" running your body's "hardware" (muscles, joints, tissues), and most rehab focuses on hardware while ignoring the software that actually controls healing and performance.​ ⚡ Direct current (NEUBIE) works with the body's natural signaling pathways and can rapidly "turn on" inhibited muscles, improve movement quality, and often cut recovery timelines by 10–60% compared to traditional norms.​ 🏃‍♂️ From Achilles tears and ACL reconstruction to chronic back pain, neuropathy, MS, and spinal cord injuries, NeuFit's method shows consistent results by reprogramming protective guarding patterns in the nervous system.​ 🏋️‍♀️ For gyms and performance centers, NEUBIE becomes a powerful tool to keep clients training through injuries, accelerate mobility and hypertrophy, and support the growing "health optimization + longevity" model of training.​ 📈 A head‑to‑head human study on diabetic neuropathy showed direct current improving nerve conduction, sensation, and function, while traditional TENS mainly offered temporary pain relief with little functional change.​

Eric opens by sharing his own experience using NEUBIE on a lingering Achilles issue that traditional methods couldn't fix, and how one intense session left him sore but noticeably better within a week or two. Garrett then traces his journey from disappointed hockey player and engineering student to building a medical device company around direct current and neuroscience-informed rehab.​

He explains why NeuFit is spelled "NEU" (for neurological) and why he believes neurological fitness is the real upstream driver of faster injury recovery, metabolic and hormonal health, and long-term high performance. Instead of obsessing over damaged tissues on imaging, his approach starts with how the nervous system is reacting—guarding, bracing, shutting down, or misdirecting load.

LINKS:

https://www.perfectgym.com/en

https://egym.com/int

​

In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses.

TAKEAWAYS​

🔥 How AI is both wildly overhyped and still underutilized in fitness, and why your "felt" productivity with tools like Cursor or Claude may not match real-world outcomes.​

🤖 The rise of agents (like the infamous Claude/Molt bot), why they're not truly ready for most operators yet, and the real risks of letting AI touch your money, calendars, and accounts.​

📲 Why AI-generated content is turning LinkedIn into a "dead internet" vibe, how obviously-bot posts can hurt your brand, and what authentic, personality-driven content still does well.​

🏋️ How brick-and-mortar gyms should rethink email and organic social in 2026, given brutal deliverability changes and collapsing organic reach on platforms like Instagram.​

📈 The core growth levers that still work for local gyms—paid ads, real referral systems, and high-volume local business partnerships—and why these matter more than obsessing over nurture content.​

🧠 "Pocket expert" use cases: using AI to triage real-life operator headaches (like insurance claims after a pipe burst, leases, legalese, and tax questions) so you show up smarter to human pros.​

🩺 Personal health and finance with AI: building a longitudinal health file, interpreting labs and wearables, and stress-testing your investment and insurance decisions—without pretending AI replaces your doctor or advisor.​

🔍 The emerging game of AI search optimization for gyms (alongside old-school Google SEO) and why your website, Google Business Profile, and Instagram still function as your digital storefront.

LINKS:

https://go.businessforunicorns.com/gym-owners-and-ai

******

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

https://www.perfectgym.com/en

https://egym.com/int

In this episode of The Future of Fitness, Daniel from Sport Alliance (tech whiz behind their cloud platform) and Erwin (sales powerhouse with 30 years in fitness) break down why fitness operators are scrambling—or should be—with AI hype exploding but data chaos holding everyone back. From Boston's new HQ amid freezing temps, they spill on Sport Alliance sponsoring 2026, ditching legacy systems for a single source of truth, conquering Europe's 11,000+ gyms (50% of big chains), and launching in the massive US market with an open, free marketplace of 150+ integrations that funnels all member data—like payments, body scans, workouts—back to operators for killer upsells, retention forecasts, and autopilot AI by 2030. Forget boiled frog syndrome; they tackle migration fears head-on after 8,000 club switches, urging gym chains (10+ locations) to audit stacks now before competitors lap you on personalized member magic. Keywords: fitness data readiness, AI gym management, Sport Alliance US expansion, open fitness platform, legacy system migration.

TAKEAWAYS

🚀 Clean, unified data is AI's fuel—scattered silos kill personalization and revenue.

🐸 Beware boiled frog trap: Operators adapt to bad tech until it's too late to switch.

🔄 Migrations made painless: No data loss, easy staff training after 8K+ successes.

🌐 Open ecosystem rocks: Free 150+ integrations, data flows back for custom journeys.

📈 By 2030: AI handles retention/marketing; staff focuses purely on members.

💼 Sport Alliance dominates Europe (11K gyms), primed for US enterprise growth.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

https://www.perfectgym.com/en

https://egym.com/int

In this episode, Eric Malzone sits down with industry veteran and Harrison Co. partner Paul Byrne to unpack the "consumer health revolution" transforming fitness, healthcare, and longevity—from GLP‑1s and peptides to wearables, AI "robo docs," and accessible longevity clinics.​

✨ Key takeaways 💊 GLP‑1 medications are reshaping weight loss, gym membership trends, and preventive health behavior, creating massive downstream demand for strength training, protein, and active lifestyles.​ 📲 Wearables, home testing, and AI tools are finally solving the "now what?" problem by turning continuous data (sleep, HRV, glucose, labs, imaging) into practical, day‑to‑day health decisions.​ 🧬 Once ultra‑premium tools—CGMs, genomic testing, body comp and blood pressure tech—have crashed down the cost curve, moving precision health from elite to mainstream.​ 🏥 Even traditionally skeptical players like insurers and large health systems are waking up to the math: paying for prevention is cheaper than treating complex chronic disease.​ ⏱️ Sleep, recovery, and sleep apnea tech (CPAPs, home sleep testing, cooling beds, anti‑snoring devices) are exploding as people realize poor sleep underpins everything from heart disease to dementia.​ 🏋️‍♂️ Gyms are sitting on the most underutilized distribution channel for "accessible longevity," from GLP‑1 support and peptide education to in‑club recovery and mini‑longevity clinics.​ 🧠 AI‑augmented patients are forcing healthcare to evolve, coming into visits with better questions, deeper context, and personal data that rivals a small clinic's EMR.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

https://www.perfectgym.com/en

https://egym.com/int

In this episode, Eric Malzone chats with Verdine Baker, who shares his inspiring journey from being a professional athlete 🏅 to leading StretchLab and now iFlex. They dive into how the wellness industry is evolving 🌿, the remarkable success of StretchLab 💪, and why consumer education is key to lasting health and wellness awareness 📚. Verdine highlights the importance of innovation, technology integration, and franchisee support in meeting the growing demand for high-quality wellness services ⚙️. The conversation also explores the challenges brought by COVID-19 😷 and how the future of stretching is becoming a vital part of everyday health practices 🧘‍♂️.

• 🌍 The wellness industry is experiencing a major shift in consumer mindset.

• 💪 StretchLab's success comes from its strong and unique market position.

• ⚡ COVID-19 accelerated the demand for wellness and recovery services.

• 🤝 Franchisee experience remains essential for sustainable growth.

• 💻 Technology integration enhances service quality and accessibility.

• 🧠 Consumer education fuels health and wellness awareness.

• 🧘 Stretching is becoming a necessity across all demographics.

• 👶 The average age of wellness consumers is getting younger.

• 🚀 Innovative approaches are key to keeping members engaged.

• 🌈 The future of wellness embraces a holistic view of health.

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

https://www.perfectgym.com/en