In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for leveraging driver personas in recruitment campaigns. The first tip is to train your recruiters on who the driver personas are, what they look for in an employer, and how to tailor their search to specific candidates. Tip two is to think ahead and tailor follow-up communications to each persona's communication preferences. Tip three is to identify the right social media platforms to target each persona and run automated campaigns via email or text. The fourth and final tip is to deliver personalized content by tailoring messaging to each persona's unique needs and goals.

By implementing these tips, recruiters can save time by focusing on specific candidates, reducing turnover, and reaching hiring goals more quickly. Tailoring communication and messaging to each persona's preferences can also improve recruitment experiences for all parties involved.

Today, Jackie shares five steps to creating driver personas for your trucking company. By leveraging existing driver pools, identifying key characteristics and demographics, highlighting your top personas, finding current roadblocks and challenges, and showing the path to success with your company, trucking companies can build a strong and reliable workforce through personalized recruitment campaigns.

Whether you're just starting or looking to improve your recruitment strategies, this podcast offers practical tips for defining and targeting driver personas that can help you attract and retain top talent in the trucking and logistics industry.

In this episode, host Jackie McManus discusses optimizing your recruitment message to attract the right talent. A compelling recruitment message should make the candidate feel heard and valued and differentiate the company from others in the industry. Companies should also focus on details such as company culture, driver-dispatcher relationships, driver respect and appreciation, and work-life balance in addition to concrete details like pay, home time, and benefits.

In this episode of Attention Retention, Jackie discusses the importance of attracting both active and passive candidates for recruitment in the transportation and logistics industry. She highlights the differences between the two types of candidates and provides five steps to improve retention, including reducing friction in the application process, improving hiring speed, offering incentives, looking internally for candidates, asking for referrals, and leveraging social media to strengthen the employer brand.

Hiring highly qualified candidates quickly and offering additional incentives beyond just a good salary is more important than ever. Leveraging social media platforms can also help showcase your company’s culture and attract potential new candidates. Take a listen and learn more now.

Join Jackie McManus for today’s episode as she delves into the challenges facing recruitment and retention in the trucking and logistics industry. With a shortage of approximately 84,000 drivers and other hourly positions, the industry must adapt to the younger generations' preferences. 

Jackie discusses how technology, social media, showcasing company culture, and wellness benefits can help attract new talent and build a strong and reliable workforce.

In this episode, Jackie delves into the benefits of incorporating video into your recruitment strategy and how to make the most out of your video campaigns. With high turnover rates and a growing concern for safe work environments, trucking and logistics companies can showcase their positive work culture through effective branding and storytelling.

Jackie is sharing tips on understanding your audience, identifying pain points, and creating engaging testimonial videos, to help you stand out in the highly competitive hiring market.

How do you work towards developing trust with candidates during the first phone call? Jackie shares her tips for building rapport and ensuring a greater level of interest in the job opportunity. You can build a better relationship with applicants by slowing down, being present, and using openers that convey genuine interest and conversation. Additionally, recruiters must learn about what candidates are looking for and be enthusiastic when selling the job opportunity. Recruitment is a relationship-building business and advises recruiters to put the candidate’s interests first.

Writing down the candidate’s name at the beginning of the phone call to help remember it throughout the interview is a great first step towards building trust. Jackie also recommends considering what job candidates are looking for, including in-house processes and unique incentives.

These five steps can help to improve employee retention for transportation and logistics companies like yours. You can revolutionize your retention rate by offering a clear roadmap for career growth, highlighting successful employee stories, and listening to employee feedback.

Another critical piece is building trust between employers and employees, especially by keeping communication lines open and transparent. Employers can retain their employees and create a positive company culture by investing in employee development and showing appreciation. Take a listen and learn more now.

Are you crafting an employer value proposition (EVP) that will help you build a strong and reliable workforce? In this episode, Jackie discusses how crafting an EVP requires input from employees to identify what makes the company unique and what employees value most.

Today, Jackie is providing eight tactical tips for creating an EVP. By following these tips, companies can develop an EVP that is unique, compelling, and attractive to potential employees while also helping retain current ones.

Today, Jackie is discussing the importance of creating clear career paths for employees in the transportation and logistics industry. Having a clear roadmap for each position is critical for overall recruitment and retention strategy and can provide employees with ongoing mechanisms to enhance their knowledge and skills. Career development plans can improve morale, career satisfaction, motivation, productivity, and responsiveness in meeting department and organizational objectives.

This podcast offers four tips for creating individualized and engaging employee career path programs, including creating multiple career paths, providing more resources, highlighting success stories, and using video messaging to promote achievements.

Take a listen and learn more now!