In this episode of Attention Retention, host Jackie McManus discusses recruitment automation and how it can help recruiters become more productive and efficient in their hiring process. She outlines some of the most common challenges recruiters face, such as a shortage of qualified candidates, high turnover rates, and an overwhelming workload.

By using an automation system to communicate with candidates as soon as they express interest in the company, recruiters can find truck drivers looking for work and focus on speaking with the highest quality candidates. This episode offers tactical examples of how recruiters can use automation to make their hiring process more targeted, specific, and efficient.

In this episode of Attention Retention, Jackie shares expert advice on leveraging Facebook ads for effective truck driver recruitment. The current competitive landscape in the transportation industry demands a strong employer brand and a well-built recruitment funnel. With Facebook's extensive targeting options and a user base of over 2 billion people, it becomes an invaluable tool for reaching both active and passive job seekers.

Today, we explore key strategies for creating compelling ad content, utilizing targeting options based on demographics and interests, and maximizing lead generation through optimized landing pages. Listen to learn more now!

In this episode of Attention Retention, Jackie discusses the importance of creating a dedicated Facebook Careers Page for your company. By separating your trucker and maintenance recruitment efforts from your corporate page, you can effectively target and engage with new candidates. The Facebook algorithm favors relevant content, so having a separate page allows you to focus on showcasing your company culture, values, and team members, attracting the right talent.

Remember to diversify your content and share helpful articles, industry news, and wellness tips related to career development. By consistently posting quality content on your Facebook Careers Page, you can improve reach, engagement, and ultimately, enhance your transportation recruitment efforts in the trucking and logistics industry. Listen to learn more now.

In this episode of Attention Retention, Jackie McManus discusses the importance of recruitment automation in the trucking logistics industry. Automation allows recruiters to focus on high-intent, highly qualified candidates and helps them work more efficiently, resulting in better decisions and more productive marketing budgets. Automation can also reduce the time to hire by 20-30%, lower the cost per hire, and improve overall talent quality.

While it may seem counterintuitive to automate parts of the recruitment process in an industry that is centered around people, automation can transform recruiters' efficiency and decision-making capabilities. Recruiters can focus on building relationships with drivers who are interested in making a move, while candidates benefit from a faster and more streamlined approach.

This episode of Attention Retention explores why TikTok is an effective social media platform for trucking companies to use to connect with drivers. With over 1.8 million Americans expressing interest in truck driving, TikTok’s popularity continues to grow with 73% of users reporting feeling a deeper connection to companies they interact with on the app.

Join Jackie in exploring how businesses like yours can benefit from utilizing social media like TikTok in your Media Mix in this episode of Attention Retention.

In the latest episode of Attention Retention, host Jackie discusses how diversifying your Media Mix can help you to attract the right candidates. Companies that rely too heavily on one platform or channel miss out on potential candidates who aren’t on those platforms. Jackie recommends taking a strategic integrated approach that incorporates a mix of digital, social, and search advertising.

By balancing your spending and using an advertising mix to achieve their business objectives, trucking companies can minimize risk and maximize opportunities to attract the right candidates.

In this episode of Attention Retention, host Jackie McManus discusses the growth of social media in recruitment and retention in the trucking and logistics industry. She highlights the importance of a strong social media presence and branding; from creating great content on the strongest platforms to utilizing paid ads and analyzing results, social media marketing can be leveraged in many ways. 

She also shares tips on using social media to recruit truck drivers, such as creating relatable content, sharing driver testimonials, and analyzing engagement metrics. The best way to reach drivers is through making real connections on social media.

On this special episode of Attention Retention, Jackie hosts Cliff Jackson, KJ Media’s Director of Digital Media, to discuss the world of recruitment and retention in the trucking and logistics industry.

Cliff provides his expertise in the digital media industry and talks about the learning curve he experienced when he began working in the trucking space. The pair also discusses some critical factors companies must consider to stay competitive in the ever-evolving digital landscape.

Ready to learn more about truck driver recruitment and retention?

Cost-per-Hire is often considered the most important metric in the trucking and logistics industry. It is a crucial metric for evaluating the effectiveness of recruitment campaigns, identifying overspending, streamlining the application process, and determining the overall cost of talent.

In this episode, Jackie is providing a basic formula for calculating cost per hire and suggests excluding or including certain costs and looking at a cost per hire broken down by department or job level for a more detailed picture of recruiting expenses. By tracking cost-per-hire, companies can gain valuable insights into the efficiency and effectiveness of their recruiting efforts and make data-driven decisions about where to invest their resources.

In this episode, Jackie discusses creating a holistic truck driver recruitment program that aligns with your company's values and goals. The episode provides six steps that companies can take to create a comprehensive approach to attracting, selecting, and onboarding candidates.

Companies must make the application process seamless and easy for potential candidates and avoid lengthy forms that may deter them. Additionally, using automation and leveraging multiple recruitment channels can help attract a diverse range of candidates.