What’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare.

You’ll also hear how goGLOW’s visionary founder, Melanie Richards, built a best-in-class customer experience by saying “no” to shortcuts and prioritizing quality at every turn. Whether you’re a franchisor, franchisee, or entrepreneur, this episode is packed with lessons on brand loyalty, market innovation, and leadership.

Get inspired by goGLOW’s journey and uncover how to make your brand glow!

 

“At goGLOW, we like to say that we've outsmarted the sun. I think that unique value proposition is easy to understand." ~ Tori Johnston

 

In This Episode:

- Unique Value Proposition vs. Unique Selling Proposition: What’s the difference?

- Why Tori joined GoGLOW and the booming sunless tanning industry

- Key beauty and wellness trends fueling goGLOW’s growth

- What makes goGLOW a fit for Tori's background and career aspirations?

- Why goGLOW earns consistent five-star customer and employee reviews

- Melanie Richards’ innovative approach to building goGLOW’s brand

 

Resources: 

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

 

Connect with Tori Johnston:

🌐 Website - https://www.goglow.co/

💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/

 

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/