Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.

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