Authentic Avenue

Liana Douillet Guzmán is the brand’s first-ever Chief Marketing Officer, and she’s got a particular set of skills herself which she has brought to the table through, among other things, the platform’s rebrand.

Today, Liana and I discuss staying true to the inside whilst changing the outside, as well as what’s up with upskilling. So open up your notebook and listen in as I get real with Skillshare and Liana Douillet Guzman.

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Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Today’s podcast begins with 20 minutes of silence. I’ll watch the time.

Nah, just kidding. But that might be good for your mental health. And I have a brand which prioritizes it heavily on today’s Authentic Avenue.

Garten: a company focused fully on wellness at the workplace born from a grandmother’s garden.

Meet Michael Heinrich, their fearless founder. He learned early on that corporate culture prizes productivity over health, and has been rallying against it ever since.

Today, I sit down with Michael and learn more about how health makes wealth, as well as about ways to find your own wellbeing, including meditation and a particularly unique purposeful pause. So do some yoga and enjoy as I get real with Garten and Michael Heinrich.

Learn more about Garten: https://garten.co/

Learn more about Transcendental Meditation: https://www.tm.org/.

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Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

What’s that at the door? I think it’s a brand that features on today’s Authentic Avenue.

Postmates: the technology and lifestyle brand known for bringing almost anything to your front door.

Eric Edge, their SVP of Marketing and Communications, has worked hard to design and define the delivery giant over the last two years. So no, it’s not just a hangover haven. And the company has proven that not only through the ways it can be used, but also in the ways it supports the community.

Today, we talk about what Postmates is, what it isn’t, and and what it will be down the road, or perhaps, down the block from you. So listen in as I get real with Postmates and Eric Edge.

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Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Other sounds by kwamah_02: https://freesound.org/people/kwahmah_02/ via CC BY 3.0 License: https://creativecommons.org/licenses/by/3.0/.

I think dog kibble looks like Cocoa Puffs. That’s weird. The good news is I have someone who can tell me how to find something a little better on today’s Authentic Avenue.

The Farmer’s Dog: known for bringing human-grade food to your dog’s bowl.

Meet Eric Tsytsylin, their Head of Brand. He serves as a challenge to Big Kibble and a change to an industry which he believes has merely marketed your mutt’s meal rather than made it markedly better for far too long.

Today, I sit down with Eric and blow the cover off the assumptions of what your pet’s diet should look like. So roll over and enjoy as I get real with The Farmer’s Dog and Eric Tsytsylin.

Learn more about The Farmer's Dog: https://www.thefarmersdog.com/

FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Vans: a worldwide name in skate, surf, BMX and more, the brand is a must-have for anyone feeling “off the wall.”

Meet Nick Street, their VP of Global Integrated Marketing. From organizing events and being a self-proclaimed vandal in Germany to working with Vans worldwide, he knows a thing or two about communicating with what he and the brand calls “the expressive creator.”

Today, we talk about how to enable that creativity externally, how Nick learns from the godfather of grassroots marketing internally, and how a mentality with a peculiar name can teach you to care more. So get your helmet on and listen in as I get real with Vans and Nick Street.

FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

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Milk. It’s good for coffee, cereal, shakes. Just an all around good drink. And where does it come from?

[Imagine a cow moo'ing here. You can hear it in the episode, I promise.]

No! Well, yes, but also no! What? What are you talking about Adam? You’ll have to find out on today’s Authentic Avenue.

Oatly! A Swedish dairy substitute powerhouse that’s been around for 25 years. But only in the US for about 3.

Mike Messersmith has been their North American president during this ride, and together he and the brand have ridden the wave of different alternative beverages hitting the market. And today I learn a slew of new terms: oat milk, oatfinder, "oatgurt." Yes, I said "oatgurt."

So whether you’re a frequent consumer or have no idea what I just said, I think you’ll get a lot of our conversation today with the brand that works hard to be The Oat GOAT. So pour a glass with me and listen in as I get real with Oatly and Mike Messersmith.

Try the Oatfinder and get yourself some Oatly! https://us.oatly.com/pages/oatfinder

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Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

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Y’all better pucker up. Because today, we’re having a chat about chap. But you won’t hear about it from my lips. From whose, you may ask? Well you’ll just have to tune in to find out on this episode of Authentic Avenue.

Evolution of Smooth. Also known as eos, this Gen Z juggernaut has taken great care to disrupt personal care with its lip and body products.

There’s a real product junkie at the helm as well. Today you’ll meet Soyoung Kang, their Chief Marketing Officer. And I say juggernaut because she’s led her team not only to be where Gen Z is (namely TikTok), but also to align with causes that fit with the overarching brand mission as well as to do better to be a brand for all people. I can guarantee it takes a whole lot more than lip service.

Today, we talk about how to Shea Better, why egg on your face isn’t always a bad thing, and what eos is doing to pull up for change within its racial representation among its ranks. So pucker up and enjoy as I get real with Evolution of Smooth and Soyoung Kang.

Links:

Shea Better: https://evolutionofsmooth.com/pages/shea-better

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Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

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Our guest today represents a brand that helped me, and might help you, make a little more cold hard cash. So come learn about it here on Authentic Avenue.

Ally. Webster’s defines the word as a helper who provides ongoing assistance and support. And, whether its saving for a house or investing in your future, this North American financial institution knows how to be, well, your ally on your financial path.

Meet Andrea Brimmer. She launched Ally right in the middle of the 08 crisis. She describes herself as “born in purpose.” She’s also a NASCAR fan and sponsor, which I personally love.

And today, we talk about financial tracks, the race track, and everything in between.

So sit back and tune in as I get real with Ally and Andrea Brimmer.

Links:

Ally on Twitter: https://twitter.com/Ally

FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Other sounds by kiddpark: https://freesound.org/people/kiddpark/ via CC BY 3.0 License: https://creativecommons.org/licenses/by/3.0/.

You know, a lot of folks are keeping their homes and gardens pristine right now...and I think I’ve got just the person to talk about it coming up on today’s Authentic Avenue.

Lowe’s. A leader in home improvement, and well-positioned to help any would-be Bob Vila when it comes to sprucing up your old place.

The brand is a very new place for Chief Marketing Officer Marisa Thalberg, who joined in February just before COVID’s first wave hammered the US. Since then, she’s been focused on helping consumers bring joy inside and around their homes, and today we talk about how to be the best a brand can be.

So sit back and enjoy as I get real with Lowe’s and Marisa Thalberg.

FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Other sounds by mystiscool: https://freesound.org/people/mystiscool/ via CC BY 3.0 License: https://creativecommons.org/licenses/by/3.0/.

Anheuser-Busch. Known around the world as a beverage behemoth. And led here in the US by a guy who’s learned to have a lot of fun with it.

His name’s Marcel Marcondes. And between things like hiring a Chief Meme Officer, teaching you how to cook, or serving up a brew for your dog, he’s figured out how to bring more than just an adult beverage to his customer’s lives.

Today, I ask him all about those things, why they’re important to him, and what’s next for the king of the can. So listen in and enjoy as I get real with Anheuser-Busch and Marcel Marcondes.

More links:

Chief Meme Officer (application open until Sept. 18, 2020): https://www.budlight.com/en/chief-meme-officer.html

Dog Beer (Busch): https://www.busch.com/busch-dog-brew.html

Stella Artois Sessions: https://www.anheuser-busch.com/newsroom/2020/04/stella-artois-introduces-stella-sessions-home.html

FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)