Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project.

The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast.

Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.

Takeaways:

• It's crucial to select a podcast host who genuinely wants to participate in the project.
• Ensure that all podcast services are registered with a generic company email for access.
• Identify a clear purpose for starting the podcast beyond just following trends.
• Involve multiple team members in the podcast to avoid dependence on a single host.
• Track podcast effectiveness with measurable goals to justify its continuation during tough times.
• Avoid making the podcast feel like a commercial; focus on delivering value to the listeners.

Mentioned in this episode:

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Are you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen

School of Podcasting

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