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Avoiding the Overpay Trap: Axel Ragnarsson on the Power of Pipeline and Negotiation
Episode 33 with Axel Ragnarsson
“I think fundamentally speaking, the greatest negotiating tool or leverage you can possibly have is an alternative. It's, ‘I don't need this deal.’ Not needing any one deal is your greatest negotiating power. And when you look at a lot of deals and you're offering on a lot of deals, when you have a good pipeline, you never become emotionally attached to that one deal. And that's frankly, where a lot of investors screw up is they just don't look at enough deals. And when they find one that's finally kind of working, they just become obsessed with it. And they just, next thing you know, they've overpaid, right? Or they bought the wrong deal or they compromised some other part of their criteria. It’s easy to negotiate when you're like, ‘Dude, I don't have to buy this from you.’”
Join Glenn as he interviews Axel Ragnarsson, a leading multifamily real estate investor and the host of the Multifamily Wealth Podcast. Based in Boston, MA, he is the founder of Aligned Real Estate Partners, where he manages a portfolio of over 700 units and has been involved in transactions totaling more than $62 million. Axel’s expertise includes sourcing deals, raising capital, and managing properties across various U.S. markets. He is also a founding partner of Blue Door Living, a property management company overseeing over 300 units in New Hampshire. Through his podcast, Axel provides valuable insights and practical advice on multifamily investing, making him a respected figure in the real estate community.
Glenn and Axel discuss:
- Specializing in small to mid-size family multifamily deals
- Small to mid-size multifamily versus large institutional multifamily
- The role of cash flow and location in real estate
- The key to rapidly scaling your portfolio
- Getting started in real estate investment
- The value of negotiation skills and unconventional properties
- The importance of negotiating and finding great deals
- Understanding replacement costs and market dynamics
- Avoiding analysis paralysis and focusing on execution
- How his car sales experience has influenced his real estate deals
Episode Links:
LinkedIn: @axelragnarsson
X (formerly Twitter): @multifamwealth
Instagram: @multifamilywealth
Email: [email protected]
https://alignedrep.com/
The Multifamily Wealth Podcast
------------------------
THE MILLIONAIRE JOURNEY
Invest with Glenn:
https://www.verticalequityproperties.com/about
www.themillionairejourney.net
https://www.verticalequityproperties.com/
LinkedIn: @glennyaney
X (formerly Twitter): @glennyaney
Podcast Management by Kelly Carlson Creative Services
View all episodes
By Glenn Yaney
5
77 ratings
Episode 33 with Axel Ragnarsson
“I think fundamentally speaking, the greatest negotiating tool or leverage you can possibly have is an alternative. It's, ‘I don't need this deal.’ Not needing any one deal is your greatest negotiating power. And when you look at a lot of deals and you're offering on a lot of deals, when you have a good pipeline, you never become emotionally attached to that one deal. And that's frankly, where a lot of investors screw up is they just don't look at enough deals. And when they find one that's finally kind of working, they just become obsessed with it. And they just, next thing you know, they've overpaid, right? Or they bought the wrong deal or they compromised some other part of their criteria. It’s easy to negotiate when you're like, ‘Dude, I don't have to buy this from you.’”
Join Glenn as he interviews Axel Ragnarsson, a leading multifamily real estate investor and the host of the Multifamily Wealth Podcast. Based in Boston, MA, he is the founder of Aligned Real Estate Partners, where he manages a portfolio of over 700 units and has been involved in transactions totaling more than $62 million. Axel’s expertise includes sourcing deals, raising capital, and managing properties across various U.S. markets. He is also a founding partner of Blue Door Living, a property management company overseeing over 300 units in New Hampshire. Through his podcast, Axel provides valuable insights and practical advice on multifamily investing, making him a respected figure in the real estate community.
Glenn and Axel discuss:
- Specializing in small to mid-size family multifamily deals
- Small to mid-size multifamily versus large institutional multifamily
- The role of cash flow and location in real estate
- The key to rapidly scaling your portfolio
- Getting started in real estate investment
- The value of negotiation skills and unconventional properties
- The importance of negotiating and finding great deals
- Understanding replacement costs and market dynamics
- Avoiding analysis paralysis and focusing on execution
- How his car sales experience has influenced his real estate deals
Episode Links:
LinkedIn: @axelragnarsson
X (formerly Twitter): @multifamwealth
Instagram: @multifamilywealth
Email: [email protected]
https://alignedrep.com/
The Multifamily Wealth Podcast
------------------------
THE MILLIONAIRE JOURNEY
Invest with Glenn:
https://www.verticalequityproperties.com/about
www.themillionairejourney.net
https://www.verticalequityproperties.com/
LinkedIn: @glennyaney
X (formerly Twitter): @glennyaney
Podcast Management by Kelly Carlson Creative Services
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