AW360

With the November election right around the corner, there’s probably no better time to speak with a4 Media’s Jordan Lieberman than right now. Jordan discusses the enormous amounts of money being spent on political advertising, where it’s being spent, and a peek into the future.

Recently acquired by Fox, Tubi is a very popular ad-supported VOD platform that has experienced rapid growth in recent months. Adam shares his insights into Tubi’s successes, their advantages in a crowded streaming marketplace, and a few of the reasons ad-supported content is successful with consumers.

Ahead of his fireside chat at AW2020, we caught up with Adform’s Julian Baring about all things technology, and how Adform helps marketers future-proof their marketing stack.

Warren Jenson is the President of LiveRamp, the leading data connectivity platform for the safe and effective use of data. Jenson is a global business leader with a unique and diverse set of leadership experiences including leading as CFO at NBC, Amazon.com, Electronic Arts, and Delta Airlines. Warren discusses the meaning of digital transformation, how marketers and brands can cope with the economic downturn, and navigating new privacy concerns leading into 2021.

G’Man Ragothaman, CEO of Aqilliz has been a part of the ad industry for the best part of 3 decades. He was a former global client lead at WPP, and has just launched a fascinating new blockchain based business whose aim is to create more trust and transparency for multiple areas of the martech and adtech spaces.

Ianina Lucca is one of the world’s premiere growth strategy architects. Now at peer-to-peer social shopping app Depop, where 90% of its audience is under 26 years old, Ianina is working to re-build an entire category. She shared her approach with Warwick Godfrey, VP, Industry Solutions at Braze.

Felix Dennis’s life in publishing began in the late 60’s with counterculture magazine OZ. Rising from street Vendor to co-editor in the space of just two years, Dennis’s time with the underground magazine highlighted the power of cult followings, and led him set up Dennis publishing in 1974. His entrepreneurial spirit and ability to find gaps where others couldn’t saw him quickly become one of the UK’s best known publishing moguls. As its traditional revenue streams come under threat from trends like newsstand decline, ad blocking and view ability standards, it had to react. “We have so many different and evolving revenue streams” says Julian Lloyd-Evans, its Chief Revenue Officer. “Partnerships, programmatic, e-commerce, licensing – but this isn’t to the detriment of our traditional revenue – we remain focussed on delivering engaged audiences for our clients, and that is key to our success. Dennis has been successful for give decades now and you can only do this if you stay relevant for your audiences and customers, and stay passionate about what you do.”

Pippa, the Stockholm based company that prides itself on making podcasting as easy as possible was recently acquired by Acast – a larger podcasting company with a massive slate of shows. The reason for the acquisition is to provide current Acast creators with more hosting, analytics, advertising and sharing options. As well as incentivizing future podcast creators to not be put off by the ‘lift’ that can be associated with getting a show off the ground in the first place. Simon Marcus is one of Pippa’s Co-Founders, and talked to me about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.

If you’ve ever needed inspiration for anything, maybe it was for a wedding you were planning, a house re-decoration, training for a marathon, even flyfishing…just about anything, you and 300 million others last month may have clicked on a link that took you to Pinterest, the visual discovery engine that inspires people to take ideas offline. Its Global Head of Sales, Jon Kaplan joined the podcast to talks us through the platform – and the power of slow social.

GSTV is a national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, reaching 1 in 3 American adults. If you’ve filled up your car, it’s likely you’ve seen ads placed by GSTV. Sean McCaffrey is GSTV’s CEO and spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.