Brought to you by Pumpjack Dataworks, the lads welcome Sam Renouf, CEO at Professional Triathletes Organisation. PTO is challenging the current triathlon landscape and Sam shares his views on what it takes to bring a sport out of the stale status quo and into a new era of athlete recognition, alternative funding strategies, narrative building , and data science.  All this while navigating pitfalls like doping scandals, traditional media bias, and facing pressure from the "this isn't how it's done" crowd. Sam proves a worthy commentator and avatar for someone taking the big risks to buck the trend and try something truly revolutionary in the world of Triathlon.