On The Groundsmen Conversation this week we are joined by Simon Barnes - one of the world’s most respected sports-writers in the last 50 years.  We discuss the concept of why sports create myths, heroes and villains, why sports matter to mortal fans and how the sports industry - and sport - is changing.  To those that care for sport - and worry about where sport may be heading - this show will be worth listening to. Brought to you by Sportsdigita.