In this episode of The Confessional, Roger Mitchell sits down with Caroline Rowland – one of sport’s most decorated storytellers and the creative force behind New Moon, and now archive disruptor Egoli – for a conversation about ambition, cost, and conscience. Caroline reflects on the toll of her perfectionism on colleagues and family, why asking forgiveness of yourself can be the hardest step, and what it feels like to push a team to do “the impossible” while wondering if the price was fair. She opens up about being undermined and dismissed in the venture capital world, how much harder the game can be for female founders, and the heavy responsibility she feels to every shareholder who backed her vision. It’s a deep dive into standards, sacrifice, and what integrity looks like when the business plan doesn’t go to script. Brought to you by PEDL Labs.