Roger Mitchell and Mark Oliver are joined by Peter Hutton – a man who has worked for three modern moguls, Murdoch, Zaslav and Zuckerberg – to unpack what sport really means to big media in 2026. From Eurosport and the Olympics to Warner Bros. Discovery, Paramount and the Saudi Pro League, they dig into whether spiralling rights fees have become a “survivor tax”, why bundling and streaming are reshaping the old playbook, and if the real endgame now is not buying the rights, but buying the sport itself and the power that comes with it. Brought to you by 54.