B2B Content Marketing: The Content Callout Podcast

Many brands are becoming myopic. They’ve stopped thinking outside of their own sphere. Bill Harper believes that this was made worse by the pandemic. Everyone froze like deer in headlights. The problem is that brands are starting to act like commodities. They’re all touting the same thing: “We have better product, better people, we work harder, we care more…” That has absolutely nothing to do with thinking big. They somehow believe the passion for their business will bleed through to the other side and will engage the consumer. It’s an interesting problem that’s been getting worse. In this episode, we talk about the right way to think bigger with your brand. Check it out!

Many people are familiar with macro-influencers, i.e., celebrities, athletes, or the contestants kicked off the Bachelor trying to launch their career. Macro-influencers usually have hundreds of thousands to millions of followers. On the flip side, macro-influencers may have between 100,000 to 450,000 followers. According to Taylor Lagace—the Co-Founder and Managing Partner at Kynship—they can be just as effective. 

Any industry will have those people that are recognizable by face, and some are recognizable at the celebrity level. But the nano and the micro-influencers can still be effective. You just have to find the niche you’re trying to attack. So how do you do that? What’s the best way to use influencers to market your brand? Listen to this episode of Content Callout to hear Taylor’s strategies. 

• [0:36] Taylor’s experience at Athletes First
• [4:42] Why micro-influencers are important
• [10:15] Why Kynship prefers Facebook ads
• [13:28] How they determine creative success
• [16:06] How the content is distributed matters
• [18:00] How content is different in each part of the funnel
• [19:48] You’re selling a lifestyle OR a painkiller
• [28:07] Advertising across social media platforms
• [34:28] Are influencers for B2B companies?
• [36:44] Learn more about Kynship + Taylor

• Athletes First
• Common Thread Collective
• SnackNation

• Kynship
• Connect on LinkedIn
• The Influencer Marketing Blueprint

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Tara Hunt—the CEO of Truly and co-founder of Flywheel—joins us in this episode of Content Callout to talk about knowing your audience and how to build a community for them. We also ask a profoundly sad question: Is there hope for social media? This episode of Content Callout is an amazing opportunity to think about new ways of doing things—while embracing a few old strategies, too. Don’t miss it!

• [1:23] 3 tactics + actionable strategies
• [2:14] Get to know your audience
• [12:09] Building a community for your audience
• [18:23] Is there hope for social media?
• [33:53] How to connect with Tara

• Phlywheel

• Tara’s Website
• Truly
• Connect on LinkedIn

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Dr. Zimmerman was in engineering and executive leadership for 20+ years. He’s worked as a CEO, COO, and CFO. A life-changing experience led him to teach high school students. He recognized their values were different. He started a leadership doctorate program and studied millennials. He was shocked—the literature was negative and disparaging. What he saw in the millennials he worked closely with was so different. Dr. Zimmerman firmly believes that millennials will blow everyone away. So how can older generations help them do that?

In this episode of Content Callout, Dr. Zimmerman shares why millennials think the way they do, where millennials diverged from previous generations, and what he thinks the future will hold. Don’t miss this unique and transformative episode! 

• [0:37] Unleash the Millennials: and Save the World
• [2:12] What’s so phenomenal about Millennials?
• [4:50] Why boomers struggle with millennials
• [7:25] Previous generations planted the seed
• [10:26] How can a millennial excel at what didn’t exist?
• [16:58] How do you market to a millennial?
• [19:57] How millennials feel about Gen Z
• [22:57] How to coach young entrepreneurs
• [28:49] What if boomers had the same information?
• [30:31] Dr. Zimmerman’s advice to boomers
• [31:25] How to connect with Dr. Zimmerman

• BOOK: Unleash the MIllennials: and Save the World

• Dr. Zimmerman’s Website
• Connect on LinkedIn

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

What is your business’s “why?” How does walking in your customer’s shoes help you focus on that “why?” How do you even get the opportunity to walk in your customer’s shoes? Jen Pockell Dimas—now the CMO at Qumu—joins me in this episode of Content Callout to discuss the process of uncovering your customer’s needs and finding ways your product or service can meet them. If you’re struggling to pivot in the post-COVID era or simply need to readjust your expectations, this is an episode you can't miss. 

• [1:40] Why is the “why” so important?
• [4:12] Walking a mile in your customer’s shoes
• [8:14] The importance of measuring your goals
• [10:23] Measuring the right things
• [10:56] Chasing the next “out” thing
• [12:17] How to adjust to change
• [16:21] Women in Revenue
• [18:26] How to follow Jen online

• Women in Revenue

• Connect on LinkedIn
• Follow on Twitter

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

How do you maintain culture when casual conversations are few and far between? How do you establish any sort of work-life balance when you’re at home 24/7? In this episode of Content Callout, Dustin Tysick—the VP of Marketing & Growth at Jostle—shares what he’s found to be helpful to build and maintain a great work culture.

• [1:15] Maintaining culture remotely
• [4:14] Establishing culture with new hires
• [6:55] How to set boundaries
• [10:13] Features and benefits of Jostle
• [11:26] Competing in the software space
• [14:34] Cultivating a new culture in an old school space 
• [20:19] Dustin’s podcast: People at Work
• [23:51] The concept of connection 
• [30:09] Learn more about Jostle

• The People at Work podcast
• Kids Interrupt Dad YouTube Video

• Jostle: FREE for up to 15 people
• Connect on LinkedIn
• Follow on Twitter

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Your customer must be at the center of your marketing. This isn’t a new concept to any savvy marketer. You have to map your customer journey and put the customer at the center of your marketing versus anything else—your business model, sales model, or organization. How does Paramita Bhattacharya—the CMO of Blurb—handle marketing and content creation? Listen to this episode of Content Callout to learn more. 

• [1:36] Actionable strategies + tactics
• [4:07] Mapping the customer journey
• [6:44] Breaking down content creation
• [11:23] Overcoming data overwhelm
• [17:22] Approaching leadership and management
• [23:28] Building or outsourcing a team
• [26:20] Organizations Paramita supports

• How Women Lead
• FirstBoard
• Tableau

• Connect on LinkedIn
• Follow on Twitter

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

In February 2019, Jesus Corona dropped out of college, unsure about the direction his life would take. So he went on YouTube looking for motivational content and ran into none other than GaryVee. At the time, there wasn’t a video where he wasn’t calling you dumb for not being on TikTok. So Jesus decided to give TikTok a shot. Jesus grew his following from 1,000 followers to over 700,000—then he monetized it. How? Listen to this episode of Content Callout to learn more! 

• [0:44] Chatting with the TikTok master
• [5:58] How to excel with TikTok
• [11:00] The time and skill needed
• [13:28] When do you take on clients? 
• [20:14] The biggest objection with TikTok
• [23:23] How Jesus sources new clients
• [25:18] How to monetize TikTok
• [31:03] The influence that rests on your shoulders
• [32:12] Jesus’s favorite content
• [34:10] Jesus’s strategy for other social media platforms
• [35:03] Keep your content simple + fast
• [39:18] How to connect with Jesus

• ClickFunnels

• Watch on TikTok
• Follow on Instagram
• Connect on LinkedIn
• Follow on Twitter
• Mogul Info

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Why do all brands need podcasts? How does a podcast create a brand connection that other content doesn’t? How can you harness the voices and perspectives of experts as the centerpiece of all of your marketing? In this episode of Content Callout, Lindsay Tjepkema—the CEO and co-founder of Casted and THE podcast queen—talks about why brands NEED podcasts, about outdated marketing playbooks, and harnessing the voices of experts.

• [1:55] This is a podcast about podcasts
• [3:05] Why all B2B brands NEED a podcast
• [5:48] Where a B2B brand should start
• [7:03] The ability to create connections
• [9:15] How Casted changed the game
• [12:42] Move away from old playbooks
• [18:30] Harnessing the voice of experts
• [21:03] Where Lindsay sees the field headed
• [24:36] How to learn more about Casted

• Drift
• OpenView

• Casted
• Connect on LinkedIn
• Follow on Twitter

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Patriarchy is made up of two Latin words, meaning “father power” or “ruling “father.” Jake Stika—the co-founder and Executive Director of Next Gen Men—notes when we look at society, we see examples of patriarchal structures. It could be familial, with the father as the breadwinner and protector. It could be systemic, with monarchies and lords.

In modern times, one of the two spheres where the most power is held is Fortune 500 companies. Only 32 out of 500 CEOs are female (7%), so it’s easy to see the power is still patriarchal. Global heads of state are still only 7% female representation. People don’t believe we exist in a patriarchy, but it’s easy to demonstrate. Everyone is affected by these structures. How do we change that? Why is change so necessary? Listen to this episode of Content Callout for a deep, eye-opening, and important conversation about redefining the roles of men in society. 

• [0:49] All about Next Gen Men
• [1:48] How Jake defines patriarchy
• [6:27] How Jake found his “why”
• [10:24] Creating awareness in the market
• [12:40] Identity crisis + sensitizing experiences 
• [16:59] Monetizing non-profits 
• [20:04] Culture change isn’t comfortable
• [24:13] Changing the stereotypes of gender
• [28:18] Brands embracing societal marketing
• [35:25] The Canadian Contingent for the UN
• [36:44] Get more information about Next Gen Men

• The Will to Change: Men, Masculinity, and Love by Bell Hooks
• WE Charity Scandal
• Michele Romanow

• Next Gen Men
• Connect on LinkedIn
• Follow on Twitter
• Friend on Facebook

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts