In this episode of Content Callout, we chat with Corrina Owens about how the COVID Pandemic pushed marketers to be more empathetic in their outreach. Hopefully, this “trend” of empathy won’t fade anytime soon. We also talk about what it takes to attract and retain your ideal clients. Don’t miss it!

• [2:30] Changing the way you market
• [8:46] How to retain your perfect client
• [11:35] Why their results have been better
• [14:13] The difference between “customer experience” and “customer service” 
• [16:01] How to measure customer experience through their life cycle
• [19:00] Where you can develop thought-leader status
• [20:47] How to connect with Corrina Owens 

• PADV
• G2

• Connect on LinkedIn
• Profisee

• https://ContentCallout.com 

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Tommy Walker spent years as a freelancer before getting hired at ConversionXL as the Editor-in-Chief. He was recruited to Shopify Plus as their first marketing hire, rounding out his tenure there as Editor-in-Chief. He went on to be the Global Editor-in-Chief at QuickBooks. Now, he’s the founder of his own shop, The Content Studio. 

With that plethora of experience, Tommy is uniquely qualified to define what quality content looks like. But Tommy uses a unique approach to help him determine what quality content looks like within an individual organization. Learn more about it in this episode of the Content Callout podcast!

• [0:48] The pair of pants that got Tommy fired
• [5:07] When companies don’t understand content marketing
• [8:48] Implementing automation to solve the problem
• [15:43] How to effectively trial a tool
• [19:31] Don’t be afraid to outsource
• [22:26] Tips + tricks for working with freelancers
• [28:10] How to take ego out of the equation
• [31:38] Has Tommy ever seen a perfect piece? 
• [33:48] How do you define high-quality content?
• [43:30] How to learn more about Tommy Walker

• The Content Marketing Institute
• Aaron Orendorff: Episode #8
• Airtable
• Typeform
• Hana Abaza
• The New York Conservatory for Dramatic Arts
• Story by Robert McKee
• The Canadian Lad

• The Content Studio
• Tommy’s Personal Website
• Connect on LinkedIn
• Follow on Twitter
• The Content Code

• https://ContentCallout.com 

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How do you nail your LinkedIn profile? What content should you create for LinkedIn? What should your social selling strategy look like? These are just a few of the questions that the amazing Brynne Tillman covers in this episode of Content Callout. If you’re ready to step up your social selling game on LinkedIn, don’t miss this episode!

• [2:30] Rapidfire tactics + strategies
• [4:11] LinkedIn Social Selling philosophy
• [13:13] How to nail your LinkedIn profile
• [2:47] Content you can create on LinkedIn
• [28:02] Leveraging your connection’s connections
• [35:57] How to connect with Brynne Tillman

• Sign up to be a Social Sales Link member! 
• Whale Hunting by Tom Searcy and Barbara Weaver Smith
• Gap Selling by Keenan

• Social Sales Link
• Connect on LinkedIn
• Follow on Twitter

• https://ContentCallout.com 

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Monetizing a B2B podcast is at the forefront of every marketer's mind. But is it easier said than done? According to Dan Sanchez, the Director of Audience Growth for Sweetfish Media and co-host of the B2B Growth podcast—there are great short-term and long-term strategies. In this week’s episode of Content Callout, we continue with our podcast theme. If you’re ready to take the leap into podcasting, this is a series you don’t want to miss.

• [0:52] Podcasting as an account-based marketing tool
• [4:53] How to reach someone on your “dream” list
• [6:05] Become a thought leader by surrounding yourself with experts
• [8:05] How to make your B2B content interesting 
• [14:00] Keep SEO in mind with podcasting
• [23:22] Dan’s favorite podcasts for learning (and for fun)
• [27:00] Is the podcast realm overly saturated?
• [33:52] How to reach and retain the right audience
• [43:38] How to connect with Dan Sanchez

• Virgin Money
• Episode #20 with James Carbary
• Episode #25 with Jeff Adamson
• The Music Executive podcast
• The Innovative Agency podcast
• The Business Wars podcast
• Noah Kagan Presents
• State of Demand Gen
• Second Life podcast

• Sweetfish Media
• Daniel’s Website
• Connect on LinkedIn
• How to Get 10,000 Followers on LinkedIn

• https://ContentCallout.com 

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Why are podcasting strategy and quality important? Carey Green—the Founder of Podcast Fast Track—firmly believes that we need to rethink how we think about podcasting strategy. Your strategy needs to be the “why” behind creating your podcast. You need to build a strategy that meets your goals, helps you build the right audience, and helps you monetize your business. Hear some of Carey’s expert advice to reach your podcasting goals in this episode of Content Callout! 

• [2:02] Why is podcasting strategy and quality important?
• [3:31] Where to get started with podcasting strategy
• [5:30] Passion and purpose in podcasting
• [6:38] Dial in a podcasting strategy that matches your goals
• [10:42] How to build an audience of the right people 
• [12:17] Should you take the DIY route or hire professionals?
• [15:18] The right strategy leads to the right monetization model
• [18:44] The biggest mistake Carey sees B2B marketers make
• [19:33] How Carey feels about promotion through ads
• [21:40] The ONE question people should always ask 
• [24:14] How to connect with Carey Green

• The Turnaround podcast by Jesse Thorn

• Podcast Fast Track
• Connect on LinkedIn
• Follow on Twitter

• https://ContentCallout.com 

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How can you foster diversity and inclusion in the FinTech space? How can your brand engage in the conversation authentically? What can you do as an individual to make waves in the space? Elise Brown—the Director of Marketing for the Anthemis Group—joins Amanda and me in this episode of Content Callout to discuss this difficult yet important topic. Don’t miss it! 

• [0:50] Elise’s three biggest tips for marketers
• [2:16] For those that want to “stay out of the fight”
• [4:01] How to get involved in the conversation
• [7:29] Is diversity and inclusion difficult in FinTech?
• [13:03] How to make interesting content in FinTech
• [20:26] Email + metrics + mental health
• [30:59] Elise’s thoughts on vanity metrics 
• [33:11] Three common marketing fails Elise sees
• [38:25] Twitter spaces versus Clubhouse: Which is better?
• [43:59] How to connect with Elise

• Marketer Must Read Newsletter: https://www.linkedin.com/newsletters/marketer-must-read-6696109814579384320/
• Twitter Spaces: https://twitter.com/TwitterSpaces

• Follow Elise on Twitter
• Follow Anthemis on Twitter
• Connect on Linkedin
• Anthemis on Medium

• https://ContentCallout.com 

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Michael Gasiorek is the CEO of Truth Cartel, a marketing agency specializing in emerging technologies. He’s also the Head of Growth at TrustToken, a top stable coin company moving billions of dollars globally every month. He’s also the owner of The Crypto, Medium’s largest blockchain-focused publication. He made waves in the content space as the editor in chief at Grind. To top it off, he grew Startup Grind to a massive readership—over 1 million readers per month. How did he do it? How did he build tremendous authority in their space? Find out in this episode of Content Callout!

• [2:14] Three tips, tactics, + strategies
• [3:36] The four pillars of authority
• [14:49] The 5 P’s of content marketing
• [28:01] How to connect with Michael
• [29:56] The four horsemen of authority

• TrustToken: https://www.trusttoken.com/
• The Crypto: https://medium.com/crypto
• Startup Grind: https://www.startupgrind.com/
• AI Dungeon: https://play.aidungeon.io/main/landing
• Marketing Brew: https://www.morningbrew.com/marketing
• The Hustle: https://thehustle.co/

• mg(at)truthcartel.com
• Follow on Twitter: https://twitter.com/gasiorekm
• Truth Cartel: https://www.truthcartel.com/

• https://ContentCallout.com 

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Why is it so important for any business to define how they measure success? “Success” looks different for everyone, which means everyone measures it differently. In this episode of Content Callout, Robert Cooper—the Founder and Strategic Director at PlusROI Online Marketing—shares some great strategies to measure success. He also shares how you can address “bad” months with clients in a way that builds trust. Don’t miss it!

• [0:43] Define how you measure success
• [6:04] Experimentation: how much is too much?
• [9:27] What is the meaning behind PlusROI?
• [11:20] Tips to address “bad months”
• [14:12] Common sense + strategy
• [16:23] How to manage expectations
• [19:21] Why differentiation is imperative
• [22:49] The evolution of digital marketing
• [26:01] Thought leadership in 2020–2021
• [32:27] Up and coming trends in 2021
• [36:34] How to connect with Robert + PlusROI

• Google Optimize : https://marketingplatform.google.com/about/optimize/
• The Monday Morning Memo: https://www.mondaymorningmemo.com/

• Connect on LinkedIn: https://www.linkedin.com/in/robertecooper
• Email at Rob(at)PlusROI.com
• Jumpstart: https://c2js.com/
• Plus ROI: https://plusroi.com/

• https://ContentCallout.com 

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How do you convert followers to customers? How do you build a community and a relationship with your followers that makes them even want to buy from you? Henry Kaminski Jr. has a genius strategy that’s worked for him time and time again. In this episode, we talk about social media marketing strategies that convert followers to clients, how to scale your expertise, and things to ask yourself when building your brand. 

Henry Kaminski Jr.—AKA The Brand Doctor—is the founder and CEO of Unique Designz, a full-service design, branding, and digital marketing agency. 

• [1:33] How to convert followers to clients
• [5:41] How do you build a community?
• [9:58] How to position someone as a brand expert
• [12:01] The 4 questions you have to think about 
• [16:53] Why the customer journey is so important
• [22:26] How to connect with Henry

• Reface App: https://play.google.com/store/apps/details?id=video.reface.app&hl=en_US&gl=US

• Unique Designz: https://uniquedesignz.net/
• Connect on LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
• Friend on Instagram: https://www.instagram.com/thebranddr/

• https://ContentCallout.com 

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You’ve opened a restaurant and have an exciting concept but have no idea where to start with marketing. Maybe you’ve thrown some photos on Instagram and have some word-of-mouth going—but is it enough? In this episode of Content Callout, Dan Clapson—the co-founder and Creative Director of Eat North—shares some tips and strategies from his years of experience. Don’t miss it! 

• [0:36] The journey to creating Eat North
• [2:10] Marketing for a new restaurant 
• [5:05] A conversation about food influencers
• [10:56] Incorporating traditional media + social media
• [16:16] The importance of supporting local
• [21:05] Marketing an event vs. restaurants
• [26:21] How to market a food event
• [28:08] Dealing with a lack of budget
• [30:35] Advice for those just getting started
• [36:53] How to connect with Dan + Eat North

• Donna Mac: https://www.donnamacyyc.ca/
• Mike’s Bloggity Blog: https://mikesbloggityblog.com/
• Ten Foot Henry: https://www.tenfoothenry.com/
• Mikey’s on 12th: https://www.mikeyson12th.com/ 

• Eat North: https://eatnorth.com/
• Follow on Twitter: https://twitter.com/dansgoodside
• Connect on LinkedIn: https://www.linkedin.com/in/danclapson/
• Blue Jay Sessions: https://eatnorth.com/blue-jay-sessions 

• https://ContentCallout.com 

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