B2B Craftworks

B2B Craftworks

By B2B Writing InstituteBusinessEducationHow ToMarketing
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B2B Craftworks episodes

  • How to write faster

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    Three things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works.

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    Read this instead of listening:
    See the email

    Check out the B2B Writing Seminar:
    B2B Writing Seminar

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    10 min
  • The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]

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    Celebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting we could feel better as we go slow. Thanks for listening.

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    22 min
  • The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]

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    A quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening.

    Check out the membership
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    https://b2bwritinginstitute.podia.com/b2b-writing-seminar

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    17 min
  • "Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]

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    Shared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today!


    Read Jay's piece here: 
    https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundane

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    17 min
  • A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]

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    Hello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment should take, and my most amazing example of TRUE LEADERSHIP so far (!).

    Colossal art blog: 
    https://www.thisiscolossal.com/2022/07/pep-carrio-daily-visual-diary/

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    "Exit Ramp" free webinar for teachers: 
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    20 min
  • Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]

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    Hey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advice for people who can't seem to make this freelance thing work for them.

    Links:
    See the new product structure! (Link)
    The B2BWI Training Catalog (Google Doc)

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    26 min
  • My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]

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    Welcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas about how writing processes enable scale. And the fear new writers have that they might "over-promise and under-deliver."

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    Buy my brain for the day:
    https://b2bwritinginstitute.podia.com/domino/

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    14 min
  • Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]

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    Here's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing. 

    The freelance writing pricing rubric: 
    https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit

    Writing process blog post on B2BWI: 
    https://b2bwritinginstitute.com/b2b-writing-process/

    Stay in touch by email: 
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    25 min

About B2B Craftworks

From the publisher's feed

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf"…