B2B Craftworks

B2B Craftworks

By B2B Writing InstituteBusinessEducationHow ToMarketing
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B2B Craftworks episodes

  • The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]

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    Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.

    The holistic pricing rubric: 
    https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit

    Playing Big by Tara Mohr Inner Mentor Exercise:
    https://www.taramohr.com/book/inner-mentor-signup/

    More about Belinda: 
    https://www.copywritematters.com/

    More about Sarah:
    https://b2bwritinginstitute.com/

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    51 min
  • Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]

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    Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!). 

    More about Belinda: 
    https://www.copywritematters.com/

    More about B2BWI: 
    https://b2bwritinginstitute.com/

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    42 min
  • Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)

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    Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better.

    Read the session notes as we go: 
    https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit#

    Use the Session Graphic Organizer to do your journaling:
    https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9FJUtv3x3dkqJUV0/edit 

    Want to join our B2B writing "study group"? Just email [email protected] with the title "Moonshot" and I'll get you the details :). 

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    1 hr 23 min
  • A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]

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    Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. 

    Here's the sentence we talk about: 

    "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up."

    Writer Paradise: 
    https://b2bwritinginstitute.com

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    14 min
  • Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]

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    Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. 

    You should be on this list: 
    https://b2bwritinginstitute.com/

    B2B Writing Seminar: 
    https://b2bwritinginstitute.podia.com/b2b-writing-seminar

    B2B Moonshot Machine membership:
    https://b2bwritinginstitute.podia.com/moonshot-machine


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    21 min
  • A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]

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    This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October.

    Stay in touch by email
    https://b2bwritinginstitute.com/join-b2bwi/

    Free webinar on writer's block and burnout
    https://b2bwritinginstitute.podia.com/burnout-writers-block

    B2B Moonshot Machine (New 6-month option!)
    https://b2bwritinginstitute.podia.com/moonshot-machine

    Support the show

    14 min
  • No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]

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    Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update!

    More by email:
    https://b2bwritinginstitute.com/join-b2bwi/

    The Seminar:
    https://b2bwritinginstitute.podia.com/b2b-writing-seminar

    The Membership:
    https://b2bwritinginstitute.podia.com/moonshot-machine

    Support the show

    20 min
  • "She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]

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    Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo.

    Find out more about The B2B Writing Seminar:
    https://b2bwritinginstitute.podia.com/b2b-writing-seminar

    Stay in touch via email:
    https://b2bwritinginstitute.com/join-b2bwi/

    Support the show

    18 min

About B2B Craftworks

From the publisher's feed

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf"…