B2B Craftworks

B2B Craftworks

By B2B Writing InstituteBusinessEducationHow ToMarketing
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B2B Craftworks episodes

  • Weird, old, FAT.... and good at business?

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    Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either. 

    Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on.

    Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENo

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    12 min
  • White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]

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    Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *

    Learn more about Eagranie: 
    https://eagranie.com/#contact

    Learn more about B2BWI: 
    https://b2bwritinginstitute.com/

    Eagranie's chocolate blog:
    https://thewelltemperedchocolatier.wordpress.com/about/

    Society for Technical Writers
    https://www.stc.org/

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    35 min
  • How Writers Help Marketers [W/ Co-Host Eagranie Yuh]

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    Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end.

    Learn more about Eagranie: 
    https://eagranie.com/#contact

    Learn more about B2BWI: 
    https://b2bwritinginstitute.com/

    Support the show

    35 min
  • The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]

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    Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. 

    Learn more about Eagranie: 
    https://eagranie.com/#contact

    Learn more about B2BWI: 
    https://b2bwritinginstitute.com/

    Eagranie's chocolate blog:
    https://thewelltemperedchocolatier.wordpress.com/about/

    Society for Technical Writers
    https://www.stc.org/

    Support the show

    30 min
  • 2024 Personal update: My dying brain, coaching, balancing happiness, etc.

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    Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). 

    Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!

    Sign up for STAMP FANS:
    my.stampfans.com/sarah-greesonbach

    Sign up to be notified when the free webinars launch: 
    https://b2bwritinginstitute.com/

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    17 min
  • Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]

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    You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with.  In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. 

    More about Alyssa: 
    https://owlstreetcontent.com/

    More about Sarah: 
    www.b2bwritinginstitute.com

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    41 min
  • What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]

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    Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!

    More about Alyssa: 
    https://owlstreetcontent.com/

    More about Sarah: 
    www.b2bwritinginstitute.com

    Maslow's Hierarchy of Needs
    https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs

    Seth Godin's A hierarchy of business to business needs
    https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/

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    40 min
  • Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]

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    In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer.

    We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and establishing yourself as a consultant-like relationship with clients, fostering a more equal and respectful collaboration.

    More about Alyssa: 
    https://owlstreetcontent.com/

    More about Sarah: 
    www.b2bwritinginstitute.com

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    26 min
  • Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]

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    Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave.  Listen for some laughs that will make you feel more brave <3.

    More about Belinda: 
    https://www.copywritematters.com/

    More about Sarah:
    https://b2bwritinginstitute.com/

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    34 min

About B2B Craftworks

From the publisher's feed

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf"…