B2B Craftworks

B2B Craftworks

By B2B Writing InstituteBusinessEducationHow ToMarketing
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B2B Craftworks episodes

  • Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]

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    A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!

    Sign up to get Ed Gandia's capacity planner here: 
    https://edgandia.lpages.co/capacity-planner-spreadsheet/

    Sign up to email me questions: 
    https://b2bwritinginstitute.com/join-b2bwi/

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    12 min
  • How to Connect With B2B Writing (With Kristen LaFrance)

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    B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.

     Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience  connecting with business, marketing, and content.

    Learn more about Kristen: https://twitter.com/kdlafrance
    Get fun memes: https://twitter.com/AwYeahSarah
    Learn more about B2BWI: https://www.B2BWritingInstitute.com

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    1 hr 7 min
  • Welcome Back to B2B Craftworks! The 2022 Update

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    It's been a while, and here's an update!

    List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too?

    Tell me what you love in podcasts: 
    hello at b2bwritinginstitute.com

    Subscribe and learn more:
    https://b2bwritinginstitute.com/

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    8 min
  • Power in Cold Pitching With Bree Weber

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    B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks,  Bree Weber shares her experience developing an original approach to ethical cold pitching.

    Learn more about Bree's ethical cold pitching program: coldpitchcopy.com/email
    Learn more about B2BWI: https://www.B2BWritingInstitute.com

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    18 min
  • Power in Diving In With Emma Siemasko

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    B2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer. 

    Learn more about Emma's business and freelance coaching: https://storiesby.us/
    Listen to Emma's new podcast "Freelance Writing Coach":  https://www.freelancewritingcoachpodcast.com/about
    Learn more about B2BWI: https://www.B2BWritingInstitute.com

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    15 min
  • Power in Academia with Chris Collins

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    B2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting. 

    Learn more about Chris's B2B SaaS copywriting company: https://christophercollins.co/
    Learn more about B2BWI: https://www.B2BWritingInstitute.com

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    17 min
  • Power in Empathy with Chris Gillespie

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    B2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie. 

    Learn more about Chris's content team: https://www.fenwick.media/
    Learn more about B2BWI: https://www.B2BWritingInstitute.com

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    21 min
  • Power in Employment Status with Jesse Butts

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    Choosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help. 

    https://www.jessebutts.com/
    www.b2bwritinginstitute.com

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    19 min

About B2B Craftworks

From the publisher's feed

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf"…