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B2B Craftworks episodes
- How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
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Lee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content.
www.LeePriceIdeas.com
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53 min - Quick Thoughts on Feeling Frozen
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In this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen.
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6 min - What Are You Supposed to Do With a Company’s “Brand Voice”?
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Hillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen.
www.B2BWritingInstitute.com
https://hillaryweiss.com/Support the show
39 min - Quick Thoughts on Stress and Money in B2B Writing
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In this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other.
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16 min - Could You Write a B2B Research Project? A Branded Original Research Primer
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Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.
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53 min - B2B Writing Institute: The Origin Story
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The origin story of the B2B Writing Institute.
We look at three guiding principals of the institute:
ACCESSIBILITY
MULTI-TRACK WRITING CAREERS
EDUCATION
...And we hear how these principals will play out in the first year of B2BWI.
We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.
b2bwritinginstitute.com/Support the show
10 min
About B2B Craftworks
From the publisher's feed
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf"…
since 2019.