Jessie Lizak, Founder & CEO of Reveting, leans into founder-led growth by creating video content and podcasts that showcase the face of the company. Jessie's approach emphasizes reducing, reusing, and recycling content to drive inbound leads.

• About the Pioneer > 00:40
• Biggest Challenge > 03:07
• Looking Forward > 05:47
• 100 Pennies > 07:27
• Final Thoughts > 12:25

Meet Jessie Lizak, Founder and CEO of Reveting, a B2B marketing agency and Host of Reveting's WinsDay (formerly Whiskey WinsDay).

Level up your game with Jessie. Whether you are looking for consulting, motivational coaching or marketing services, she's got you covered.

With executive experience building audiences across various industries, Jessie will revamp your brand and turn your LinkedIn into a portfolio of professional successes.

As the host of WinsDay, Jessie brings marketing professionals, founders, and executives together for a weekly live broadcast on various platforms.

Heidi Solomon-Orlick, Founder and CEO of GirlzWhoSell, reflects on her biggest challenges during her 30-year sales career—including lengthening sales cycles, misalignment between sales and marketing, and the increase in decision-makers in buying processes. Looking forward, Heidi is finding the balance between using AI and new tools to improve efficiency while staying true to her human-first sales approach.

• Chapter Title > 00:42
• About the Pioneer > 00:46
• Biggest Challenge > 05:35
• Looking Forward > 12:08
• 100 Pennies > 17:06
• Final Thoughts > 24:15

Heidi is the Founder and CEO of GirlzWhoSell, an organization that aims to close the gender gap in B2B sales and build the largest pipeline of diverse, early-stage female sales talent. She offers training, mentoring, and career coaching to young women from underrepresented communities who want to pursue a sales career. 

Heidi is the Editor and Author of Heels to Deals: How Women Are Dominating in Business-to-Business Sales, a highly acclaimed and award winning book that features the stories and insights of more than 30 women in distinguished sales roles. She is a LinkedIn Top Voice, is ranked in the Demandbase Top 100 Women in Sales and was recently recognized as a Top 50 Women Leader in New Hampshire.

Jeff Rosset, Founder & CEO of Sales Assembly, learned the importance of focusing on proven growth strategies and avoiding shiny object syndrome. Jeff is excited about the resurgence of in-person events as key drivers of revenue pipeline growth, advocating for smaller, more intimate gatherings to create meaningful connections.

• About the Pioneer > 00:39
• Biggest Challenge > 02:28
• Looking Forward > 06:42
• 100 Pennies > 10:49
• Final Thoughts > 17:55

Jeff is the ceo of Sales Assembly, and long time entrepreneur, connector and advisor within the B2B tech revenue space.

LeeRon Yahalomi, Head of Customer Success at Regie.ai, stresses the importance of teams working together for revenue success, discussing past problems and how sales and customer success teams should improve collaboration. Excited about using generative AI to help her team, LeeRon talks about their renewed focus on customer-centered growth strategies.

• About the Pioneer > 00:46
• Biggest Challenge > 02:37
• Looking Forward > 05:22
• 100 Pennies > 07:31
• Final Thoughts > 11:32

With over 16 years of experience in customer success, sales, and strategic partnerships, LeeRon is a customer-centric leader who drives growth and retention for innovative companies. She is currently the Head of Customer Success at regie.ai, a platform that uses AI to optimize B2B sales outreach and engagement. where she leads a team of customer success managers who ensure the best outcomes and experiences for clients across various industries and segments.

She is also a Founding Member of RevRoom, a trusted space where curious revenue leaders collaborate on the future of B2B go-to-market. As part of this community, she shares insights and expertise on how to build and execute effective enterprise GTM strategies, leveraging her learnings and experiences in building and leading sales and CS teams. Additionally, she is a Customer Success Coach at Catalyst Software, a Board Advisor at Tombolo Institute, and a Founding Mentor at Women in Customer Success, where she supports and empowers other professionals in the field. her mission is to help customers succeed and grow with the power of technology, education, and human connection.

Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, oversaw Goldcast’s website overhaul strategy which resulted in an 18%+ conversion increase. Looking ahead, Lindsay is prioritizing refining their messaging, aligning with product marketing, and elevating the Goldcast brand for a stronger market position and revenue growth.

• About the Pioneer > 00:50
• Biggest Challenge > 03:44
• Looking Forward > 08:03
• 100 Pennies > 12:42
• Final Thoughts > 18:01

Lindsay McGuire specializes in maximizing digital events strategy for event marketers, demand generation professionals, and content leaders. As the Associate Director of Content & Campaigns at Goldcast, she oversees and creates content on leveraging events as top revenue-driving channels. Learn more about her work at goldcast.io, where events like webinars and conferences drive brand and business growth.

Lindsay's new series, Donuts & Demands, is designed for demand gen marketers, promising to be fun, informative, and collaborative.

Her diverse career includes contributions to the largest credit union in Alabama, the world’s most well-known nonprofit brand, and a SaaS company with five acquisitions in two years. This experience makes Lindsay a well-rounded content leader and strategist, adept at creating content engines, building cross-team relationships, integrating holistic messaging, and maintaining a focus on business goals.

Lindsay is also an educator and presenter on podcasting, content marketing, digital strategy, and nonprofit leadership. She has presented at various conferences and has experience as an emcee.

Active in her community, Lindsay is a member of the Junior League of Indianapolis, a writer for Indy Maven, an Impact 100 member, and supports the Humane Society for Hamilton County. She is a graduate of multiple leadership programs, including United Way's Leadership United and Hamilton County Leadership Academy.

Tim Hillison, Founder & CMO of entrypoint1, works on the frontlines to create unified messaging across revenue teams for B2B startups and scaleups. Using recent case studies, Tim shares how misaligned messaging affects the customer experience, conversions, and pipeline growth.

• About the Pioneer > 00:53
• Biggest Challenge > 02:08
• Looking Forward > 08:10
• 100 Pennies > 10:26
• Final Thoughts > 14:41

Positive, engaging, and human, Tim Hillison connects marketing to business outcomes, driving revenue, efficiency, and effectiveness for B2B SaaS startups and scaleups.

As a Growth Advisor, Tim provides marketing strategy and execution for global emerging brands and publicly listed companies. He has launched products and campaigns for top brands like Visa, Microsoft, and PayPal, and advised global brands on go-to-market strategy.

Tim builds marketing strategies for venture-funded startups such as Fractus and Arkose Labs, and has established his own business across Europe and the United States.

He speaks on marketing efficiency, AI, and go-to-market strategy, and mentors upcoming marketers as a member of M2, Hard Skills Exchange, Product Marketing Association, and the CMO Alliance.

Jay Desai, Head of Marketing at Captivate Talent, is excited to experiment with event-led growth as a revenue driver in 2024. While his team has mastered generating inbound leads through content and website traffic, they are experimenting with various event formats to warm up leads and generate brand awareness. Learn how Jay plans to leverage large conferences and smaller, intimate gatherings to drive revenue pipeline growth this year.

• About the Pioneer > 00:42
• Biggest Challenge > 02:14
• Looking Forward > 03:36
• 100 Pennies > 06:15
• Final Thoughts > 10:47

Head of Marketing at Captivate Talent. I'm helping people get jobs at high-growth SaaS companies in sales, marketing, and customer success. And helping them level up their career!

Neil Weitzman, Founder of PORCH and revenue x, focuses on proper qualification, discovery, and Ideal Customer Profile (ICP) identification to generate high-quality pipeline. Sourcing enough leads will require testing and experimenting with multiple channels, particularly in today’s environment, where traditional sales channels are becoming more saturated.

• About the Pioneer > 00:45
• Biggest Challenge > 02:39
• Looking Forward > 06:03
• 100 Pennies > 09:13
• Final Thoughts > 14:46

CEO and Co-Founder of PORCH and Founder of revenue•x (Fractional CRO)

My past learning is from Nielsen, Deloitte, Rogers, Environics Analytics, Dentsu.

Currently learning through the power of community.

I am a GTM operator who understands that “revenue is everything.” I build and scale teams within SaaS, DaaS and tech businesses. At revenue•x we help CEO’s ready to grow and scale. I assist founders and executive teams to build and execute a robust GTM for revenue acceleration.

Cole Courson, Founding AE at Rattle, emphasizes the need for quality in outbound sales after the boom in AI tools. This year, his team is focused on drilling down on their Ideal Customer Profile (ICP), executing multi-threading, and nurturing existing leads to create more pipeline.

• About the Pioneer > 00:39
• Biggest Challenge > 02:01
• Looking Forward > 03:34
• 100 Pennies > 05:10
• Final Thoughts > 09:03

Vikash Koushik, Head of Marketing at RevenueHero, leads a team that generates 80% of the company’s pipeline. Learn how RevenueHero's brand-focused marketing drives awareness, referrals, and deal closures.

• About the Pioneer > 00:51
• Biggest Challenge > 02:46
• Looking Forward > 04:42
• 100 Pennies > 07:16
• Final Thoughts > 10:13

I currently lead marketing at RevenueHero. I geek out about all things data (qualitative and quantitative) and how we can use it to build creative and effective campaigns.