Deidre Hudson, GTM & Revenue Marketing Advisor, specializes in bringing order to marketing chaos by implementing frameworks and measurable goals. Reflecting on 2023, Deidre stresses the need to set realistic expectations and focus on quality over quantity in generating revenue pipeline.

• About this Pioneer > 0:29
• Biggest Challenges > 3:34
• Looking Forward > 6:48
• 100 Pennies Game > 12:17
• Final Thoughts > 16:55

Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.

Mason Cosby, CEO & Co-Founder of Scrappy ABM, has successfully cultivated a $1M active pipeline without any traditional outbound sales methods. Leveraging educational LinkedIn content and active event participation, Mason educates his audience on scrappy account-based marketing approaches to establish a pipeline driven by inbound leads.

• About this Pioneer > 0:30
• Biggest Challenges > 4:23
• Looking Forward > 6:06
• 100 Pennies Game > 7:56
• Final Thoughts > 13:46

Most marketers are struggling to keep up. Between a new term daily, new tools, new strategies, and the ever-looming sense of imposter syndrome, marketers are struggling to keep their heads above water.

That's why I create content daily to help you see you aren't alone.

I am very publicly building a podcast focused on Marketing Careers.

I am very publicly trying to learn how to balance work and life.

I very publicly share how to build Scrappy ABM programs.

And I am working through how to live out my faith as a Christian in the B2B Tech world.

None of this is easy.

But it's essential to work through to find personal, spiritual, financial, and professional success.

So if you're looking for your new marketing friend to stumble forward with, welcome.

Please send me a connection request or give me a follow.

Now for a lil bit more about me.

Laura Erdem, Sales Leader - North America at Dreamdata, is a trailblazer in social selling, leveraging LinkedIn to build meaningful relationships and drive revenue pipeline. As B2B events become more saturated, Laura is experimenting with new ways to position Dreamdata as a trusted brand in the market.

• About this Pioneer > 0:24
• Biggest Challenges > 2:28
• Looking Forward > 5:37
• 100 Pennies Game > 7:53
• Final Thoughts > 10:06

Laura is a Sales leader with a crush on Marketing. Working at a startup called Dreamdata, running a North Americas Sales team. First time sales leader at a startup, with a long experience in enterprise sales. Not sure if you want it more fun, cause then you can play in that I finished an art school and have been a radio DJ. Now in sales almost by accident :D

Brandon Redlinger, VP of Community at Chili Piper, learned from the challenges of 2023 the importance of constantly reevaluating your unique POV. This year, Brandon prioritizes listening to customers to refine Chili Piper's strategic narrative, ensuring alignment with market trends and customer pain points.

• About this Pioneer > 0:45
• Biggest Challenges > 2:39
• Looking Forward > 5:41
• 100 Pennies Game > 7:28
• Final Thoughts > 13:12

Salman Mohiuddin, Founder of Salman Sales Academy, relies on impactful content and proactive engagement for revenue generation. Reflecting on 2023, he is doubling down on this proactive approach, encouraging other founders and sellers to follow suit.

• About this Pioneer > 0:41
• Biggest Challenges > 2:44
• Looking Forward > 6:17
• 100 Pennies Game > 10:46
• Final Thoughts > 16:29

17 years of tech sales experience as an AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Started as an SDR in 2006, moved to AE in 2007.

Never looked back since.

Currently at Asana as a Strategic Enterprise AE.

Working with the top banks and insurers.

Love helping AEs & SDRs close more deals and build their brand.

Love coaching AEs & SDRs on prospecting, deal strategy, and interviews.

Kathleen Booth, SVP of Marketing & Growth at Pavilion, believes “happy customers beget happy customers.” By testing subscription packages, buyer behavior, and new sales strategies, Pavilion is taking a customer-centric approach to creating a sustainable community (that will lead to increased pipeline generation).

• About this Pioneer > 0:37
• Biggest Challenges > 4:01
• Looking Forward > 7:47
• 100 Pennies Game > 9:07
• Final Thoughts > 13:24

Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that capacity, she leads marketing and growth for the 10,000+ member global community of go-to-market executives. Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups. She has been recognized as one of the 50 Top B2B Marketers to Watch by TopRank, and one of 6 Global Marketing Advisors Who Are Rising Stars by USA Today.

Mark Kilens, CEO and co-founder of TACK, is pursuing partnerships with creators and customers to penetrate new audiences. While investing heavily in community, partnerships, and brand for pipeline generation, Mark plans to avoid two traditional approaches to building pipeline.

• About this Pioneer > 0:35
• Biggest Challenges > 2:26
• Looking Forward > 5:43
• 100 Pennies Game > 7:56
• Final Thoughts > 12:34

Mark Kilens, CEO and Co-founder of TACK ⛵️, pioneers a People-first GTM model at TACK, a B2B media network, and go-to-market firm. With a mission to humanize business interactions, TACK partners with companies like Commsor, Swoogo, and ZoomInfo, optimizing go-to-market strategies.

Formerly CMO at Airmeet, Mark led global marketing efforts. At Drift, as VP of Content and Community, he managed Drift Insider, a community with 65,000+ members, and led events like FLASH and HYPERGROWTH.

Mark's journey began at HubSpot, where he helped thousands scale their inbound strategy before founding HubSpot Academy, educating millions and contributing to over $600 million in revenue.

Beyond work, Mark indulges in steak and lobster, golfing, and ocean adventures.

Go fast, take chances!

Kristie Jones, Founder and Principal of Sales Acceleration Group, stresses the importance of distinguishing “not right now” prospects from real closed-lost accounts. Playing the long game, both in terms of nurturing and expanding accounts, will help leaders exceed revenue targets in 2024.

• About this Pioneer > 0:37
• Biggest Challenges > 2:55
• Looking Forward > 5:02
• 100 Pennies Game > 7:46
• Final Thoughts > 11:59

Kristie, author of “Selling Your Way IN”, is a speaker, coach, and sales process consultant. Companies hire Kristie to elevate their sales organization because most sales leaders and professionals are discouraged and frustrated about anemic pipelines, low close rates, and missed targets. Kristie’s willingness to get her hands dirty and her “take no prisoners” approach when helping companies drive more revenue from their Sales and Customer Success teams is what makes her so valuable to her clients. Her mission is helping companies find top talent as well as creating a sales accountability culture to ensure revenue growth.

Kristie is passionate about coaching sales teams to leverage their superpowers to reach their full potential, and she wants representatives and sales leaders to identify and embody the practices and characteristics of Top Ten Percent achievers.

Warren Zenna, Founder of The CRO Collective, shares how SaaS businesses have been putting themselves in challenging positions for years! How revenue leaders approach creating forecasts can unintentionally lead them into pipeline pitfalls or help them adapt to a fluctuating market to weather the storm.

• About this Pioneer > 0:41
• Biggest Challenges > 3:22
• Looking Forward > 7:19
• 100 Pennies Game > 11:14
• Final Thoughts > 17:36

I’ve been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. 

Under Zenna Consulting Group, I practice as a Fractional CRO and sales/marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. 

I’ve leveraged this knowledge and experience to create The CRO Collective. The CRO Collective helps ensure that CROs succeed - and helps CEOs who appoint them do so in a way that maximizes success and mitigates the enormous risks.

Jacob Karp, Strategic Enterprise Accounts at Rubrik, shares his strategies for standing out in a saturated market by having a research-backed point of view (POV) and a strong hypothesis on how he can help prospects. This year, Jacob is exploring leveraging AI and automation to simplify sales processes, allowing for more meaningful conversations with prospects.

• About this Pioneer > 0:45
• Biggest Challenges > 2:04
• Looking Forward > 4:00
• 100 Pennies Game > 6:03
• Final Thoughts > 9:31

I am fortunate to spend my days helping people to solve problems that positively impact their professional lives and their organizations through the utilization of enterprise software. At Rubrik I help enterprises secure and protect their data...which means they can keep your and my data secure and protected as well. When I am not working, you can find me with my family at the beach or in the mountains. I enjoy camping, snowboarding, fly fishing and attempting to golf.