How many times have you walked into a store to get materials for a project, only to get home and realize that what you thought you were building wasn’t actually what you intended to build?  
Welcome to the world of outcome-based selling.  
Rather than showing up with a list of requirements, you’re putting the end outcome at the forefront of your plan and selling accordingly.  
How can it help your business?  
Listen to Jeffrey Barnhart , Josh Humphrey , Fernando Samorinha , and Eric Hembree talk all about:
The Home Depot approach to outcome-based selling
Why outcome-based selling is so valuable
The challenges of, and Cisco’s solutions to, outcome-based selling
Where they see technology going in the next year  


To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or tune in on our website .

We’re in the midst of an enormous digital transformation and data is at the center of it. 
This transformation calls for a new approach: hybrid IT. 
Shelby Skrhak speaks with Justin Enders , Partner Business Manager at HPE , and Jon Busshart , BTC Senior Engineer at Ingram Micro , about: 
- The problem that hybrid IT solves
- Technology solutions offered by HPE
- How HPE moves the needle on hybrid cloud performance 
Email [email protected] or visit https://gohybridit.com/ for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

As supply chain issues continue, it can be difficult to find the audio and video solutions you need in stock. 
One company, however, has managed to dodge many of these inventory challenges. 
Shelby Skrhak speaks with Phil Swift , director of Business Development at Adesso , about: 
- The history of Adesso
- Hybrid workforce equipment needs
- How Adesso is able to go to market so quickly 
Email Margaret Canty or Phil Swift for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts, or Stitcher . Or tune in on our website .

Customer experience optimization is one of the fastest-growing segments in the channel.  
What’s the catalyst for this growth and how can partners capitalize on it? 
Shelby Skrhak speaks with Aaron Moroson, Head of WW Distribution at Zendesk, and Don Scott , Director of the Emerging Business Group at Ingram Micro, about: 
A shift in focus for Zendesk
What customer experience entails
Zendesk’s customer experience products 


Contact the Emerging Business Group or visit Zendesk for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

Oftentimes, companies on the last mile of their overall cloud journey encounter some resistance from cloud-stubborn legacy applications. 
Skytap makes that migration process easier. 
Shelby Skrhak speaks with Jon Schrader , SVP of Sales and Customer Success at Skytap , about: 
- The company mission of Skytap
- Why customers want to migrate legacy systems
- Challenges that exist
- How Skytap makes the process easier 
Contact IBM Cloud Sales Mailbox or visit Skytap for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or tune in on our website .

IoT powers a range of applications—from simple sensors that monitor temperature in a production environment to camera vision that requires a complex edge AI component. 
Lenovo and Ingram Micro are partnering to bring comprehensive IoT solutions to the market. 
Shelby Skrhak speaks with Dwain Lunau , Sr. Channel Development Manager at Ingram Micro , and Alex Hauk , Channel Manager for IoT and OEM Solutions at Lenovo , about: 
- The IoT landscape
- Levels of IoT solutions
- How Ingram Micro partners with Lenovo on IoT solutions 
Contact the Lenovo Ingram Team or visit Lenovo ISG for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

To continue our series on the intersection of IoT and leading industries, we’re looking at the interplay between IoT data and ESG solutions.
 
Shelby Skrhak speaks with a panel of experts on IoT’s use in ESG.  
George Lu , Associate Director of ESG Technical Analyses, reporting and strategy at ADEC Innovations , and John Marler , Director of Global ESG, and Mrinalini Lakshminarayanan , Global Executive Director for Emerging Technologies, both with Ingram Micro , talk about: 
The definition of ESG
How IoT is helping implement ESG solutions
Pain points associated with implementation
What it means for Ingram Micro partners and resellers 


Email [email protected] or visit Global IoT for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

The whole world seems to be operating on a consumption model right now.  
The consumer is making more and more demands on businesses to only pay for what they’re using—a perfectly reasonable request.  
Have you ever wondered how a consumption based technology sales model could benefit your business? What are the pros and cons? What do you need to know before diving in?  
Shelby Skrhak talks with Ingram’s Dan Mandy & Melanie Delvalle about:  
- Why cash flow is king
- Why a consumption based technology model could be the perfect solution for your business
- Success stories from Huntington
- The uniqueness of this type of offering in the financial services industry
- Where they see technology going in the next year 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

Since the introduction of HPE Alletra storage solutions, managing on-premise solutions with a cloud approach has never been easier. 
Shelby Skrhak speaks with Tyler Clark , partner business manager at HPE , and Jon Busshart , senior solution center engineer at Ingram Micro , about: 
How HPE helps businesses drive digital transformation
Challenges that partners face
Solutions from HPE for storage and backup challenges   


Learn more about HPE Alletra , Data Services Cloud Console , and HPE Backup and Recovery Solutions . Contact Jon Busshart for more information. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or tune in on our website .

Customer experience (CX) is integral to meeting your customers’ needs, overcoming adoption barriers, and ultimately, boosting your bottom line.
Are you looking to level up this aspect of your business?
Rita Richa talks with Chris Blackwell , senior partner success manager, and Evan Main , partner success manager, both with Ingram Micro , about:
- The real meaning of CX and lifecycle management
- How to transform the realm of CX in this industry
- How Ingram Micro and Cisco help partners with their CX strategy
Email Chris , Evan , or the Cisco CX team for more information
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts, or Stitcher . Or, tune in on our website.