B2Bold Marketing

How is AI changing the future of marketing? In this episode of B2Bold, we speak with Danielle De Amicis, Head of Marketing for Australia & New Zealand at SAS, about the opportunities, challenges, and realities of AI in modern marketing. We explore how AI is improving efficiency, enhancing customer experiences, and why human expertise and trust remain essential. Tune in for practical insights on using AI to drive smarter marketing and better business outcomes.

In this episode of the B2Bold Podcast, we sit down with Deanna Daly, Head of Marketing at Wavelength International, to explore how digital marketing can help recruitment and talent businesses attract not just more leads, but the right clients and candidates. From brand building to targeted content and data-driven campaigns, Deanna shares practical strategies for standing out in a competitive market. While rooted in recruitment, the insights are equally valuable for B2B marketers looking to sharpen their audience targeting, storytelling, and relationship-building.

In this conversation, Lexi Walker, Global Marketing Leader at Thomson Reuters, and published author, discusses the transformative impact of AI on marketing. She emphasises the need for an AI mindset that fosters curiosity and adaptability, the importance of cross-functional collaboration, and the role of strategic partnerships in AI adoption. Lexi also highlights the balance between data-driven decisions and human judgment and offers insights on engaging leadership in the AI journey. The discussion culminates in a bold vision for a real-time AI-powered campaign engine that enhances customer experiences.

In this episode of the B2Bold podcast, Brian Pham, founder and CEO of Lightcard, discusses the transformative potential of digital wallets in B2B marketing. He shares insights from his journey in the tech industry, emphasising the importance of mobile wallets for customer engagement and retention. Brian highlights the trust factor associated with digital wallets, the revenue opportunities they present, and how they can enhance data insights and customer journeys. He also provides best practices for brands looking to experiment with digital wallets and discusses emerging trends that B2B marketers should watch for in the coming years.

In this episode, Rachel Townsley, APAC Marketing Director at Indeed, discusses her role in connecting job seekers with employers, the importance of balancing global brand consistency with local relevance, and how data insights shape marketing strategies. She emphasises the human element in recruitment, especially in an AI-driven landscape, and shares her visionary idea for a virtual career fair that enhances accessibility and engagement for job seekers.

In this episode, Angela Thompson, Head of Marketing at ClimateTech company Avarni, shares her insights into startup marketing. She discusses the challenges and surprises of working in an early-stage startup, the importance of adapting marketing strategies to meet customer needs, and the value of creating educational resources. Angela emphasises the significance of maintaining momentum with limited resources and defines success beyond just leads and pipeline. She also shares her experimentation for AI customised landing page experiences.

In this episode, Shubhranshu Singh, a Forbes Most Influential CMO 2025 listed marketing leader, shares his insights on the evolution of marketing, the importance of cultural relevance, and the balance between creativity and commerce. He discusses his journey through iconic brands, the significance of customer experience, and the need for human-centric marketing strategies. Shubhranshu emphasises the role of authenticity and humility in building lasting brand connections and explores bold ideas for the future of marketing.

Join us as we dive into the world of franchise marketing with Loane Avenell, Head of Marketing at Sharetea. Discover how Loane empowers franchisees, maintains brand consistency, and adapts to market trends. Whether you're B2C or B2B, Loane's insights into franchise marketing offers valuable lessons on scaling smarter and creating impactful marketing strategies.

Join us in this enlightening episode as we sit down with Stuart Matthewman, a trailblazer in B2B marketing, to explore his innovative approach to Account-Based Marketing. Discover how Stuart explores the concept of "Account-Based Everything" to transform traditional marketing strategies into a holistic, company-wide initiative. Learn about the importance of alignment between sales and marketing, and hear success stories that highlight the power of collaboration. Whether you're a marketing professional or a business leader, this episode offers valuable insights to elevate your strategy. Tune in now to uncover the secrets of transformational growth!

Listen on Spotify and subscribe for more inspiring conversations.