“The 50-plus demographic is driving the ‘longevity economy,’ and they represent $8.3 trillion of economic activity on an annual basis—that's 56 cents of every dollar,” says Jo Ann Jenkins, CEO of AARP. In a new episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Jenkins to discuss how the Baby Boomer generation is disrupting conventional thinking about aging. Tune in for insights on:

• Boomers and their pull in the marketplace: Why marketers must look at this generation as an opportunity—and not just market to the newest generations.
• “Ageless solutions”: What's good for the old is also good for the young. If you build something that is only suited for an older person, they won't buy it.
• Marketing to the whole family: Why every business selling something for inside the home—tech, furniture design, retrofitting—needs a multigenerational approach.