“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness." - Victoria Meyer

On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting back to basics and understanding a company's unique value in order to thrive during market softness. She highlights the story of a materials company that successfully increase sales by emphasizing their value in use to customers.  She also discusses the importance of regularly revisiting marketing strategies and market segmentation to adapt to changing market dynamics.   

Listen in to this episode to learn about:

• Diving deeper to understand value to your customers
• The importance of demonstrating value to customers
• Customer and market segmentation – why you need to revisit it quarterly
• Considering alternatives including make-v-buy decisions. 

This episode serves as a helpful guide for businesses looking to navigate market softness and build resilience by focusing on their unique value and understanding the needs of their customers. 

For more insights, visit www.thechemicalshow.com.

Have a question or topic you’d like addressed?  DM Victoria (King) Meyer or The Chemical Show podcast on LinkedIn.