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“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness." - Victoria Meyer
On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting back to basics and understanding a company's unique value in order to thrive during market softness. She highlights the story of a materials company that successfully increase sales by emphasizing their value in use to customers. She also discusses the importance of regularly revisiting marketing strategies and market segmentation to adapt to changing market dynamics.
Listen in to this episode to learn about:
This episode serves as a helpful guide for businesses looking to navigate market softness and build resilience by focusing on their unique value and understanding the needs of their customers.
For more insights, visit www.thechemicalshow.com.
Have a question or topic you’d like addressed? DM Victoria (King) Meyer or The Chemical Show podcast on LinkedIn.
Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.
5
3333 ratings
“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness." - Victoria Meyer
On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting back to basics and understanding a company's unique value in order to thrive during market softness. She highlights the story of a materials company that successfully increase sales by emphasizing their value in use to customers. She also discusses the importance of regularly revisiting marketing strategies and market segmentation to adapt to changing market dynamics.
Listen in to this episode to learn about:
This episode serves as a helpful guide for businesses looking to navigate market softness and build resilience by focusing on their unique value and understanding the needs of their customers.
For more insights, visit www.thechemicalshow.com.
Have a question or topic you’d like addressed? DM Victoria (King) Meyer or The Chemical Show podcast on LinkedIn.
Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.
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