The Chemical Show: Where Leaders Talk Business

Back to Basics: Building Business Resilience in Times of Market Softness - Ep. 103


Listen Later

“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness." - Victoria Meyer


On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting back to basics and understanding a company's unique value in order to thrive during market softness. She highlights the story of a materials company that successfully increase sales by emphasizing their value in use to customers.  She also discusses the importance of regularly revisiting marketing strategies and market segmentation to adapt to changing market dynamics.   


Listen in to this episode to learn about:

  • Diving deeper to understand value to your customers
  • The importance of demonstrating value to customers
  • Customer and market segmentation – why you need to revisit it quarterly
  • Considering alternatives including make-v-buy decisions. 


This episode serves as a helpful guide for businesses looking to navigate market softness and build resilience by focusing on their unique value and understanding the needs of their customers. 


For more insights, visit www.thechemicalshow.com.


Have a question or topic you’d like addressed?  DM Victoria (King) Meyer or The Chemical Show podcast on LinkedIn. 


Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit. 

...more
View all episodesView all episodes
Download on the App Store

The Chemical Show: Where Leaders Talk BusinessBy Victoria Meyer

  • 5
  • 5
  • 5
  • 5
  • 5

5

33 ratings


More shows like The Chemical Show: Where Leaders Talk Business

View all
Planet Money by NPR

Planet Money

30,662 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,083 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,334 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,223 Listeners

Revisionist History by Pushkin Industries

Revisionist History

59,015 Listeners

Chemical Week by Chemical Week

Chemical Week

6 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,502 Listeners

Wall Street Breakfast by Seeking Alpha

Wall Street Breakfast

1,021 Listeners

Against the Rules with Michael Lewis by Pushkin Industries

Against the Rules with Michael Lewis

9,642 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,959 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,269 Listeners

Hard Fork by The New York Times

Hard Fork

5,462 Listeners

ICIS - chemical podcasts by ICIS - chemical podcasts

ICIS - chemical podcasts

4 Listeners

Catalyst with Shayle Kann by Latitude Media

Catalyst with Shayle Kann

261 Listeners

The Economics of Everyday Things by Freakonomics Network & Zachary Crockett

The Economics of Everyday Things

1,601 Listeners