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Balancing Optimism and Caution in Innovation and Business Strategy
Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps.
Hosted on Acast. See acast.com/privacy for more information.
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By The Wharton School
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8585 ratings
Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps.
Hosted on Acast. See acast.com/privacy for more information.
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