CFO Weekly

Balancing the Books and People with Derrek Gafford


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The realm of financial management extends far beyond numerical analysis. It has exceeded its traditional role of closing books. A successful CFO must now juggle operational efficiency, business strategy, and the satisfaction of customers and employees. Achieving this balance is key to overall success. To help us with that, we turn to the expertise of Derrek Gafford.
Derrek has served as the Executive Vice President and Chief Financial Officer of Trueblue since 2006, where he is responsible for the company's strategy, corporate finance, FP&A, accounting, order-to-cash, risk management, and internal audit functions. Before joining Trueblue, Derrek was the CFO of Metropolitan Market and held various management positions with Deloitte & Touche LLP and Albertsons.

In this episode, we discuss:

  • Employment trends and financial measurement
  • Aligning finance and HR metrics
  • Customer satisfaction as a critical financial metric
  • Driving growth through acquisitions and digital transformation

Learn more about Derrek:

  • Derrek Gafford on LinkedIn
  • Trueblue’s Website

Episode resources:

  • Personiv's Website
  • Personiv on LinkedIn
  • Personiv on Facebook
    Personiv on Twitter

If you enjoyed this episode, then please either:

  • Follow, rate, and review on Apple Podcasts
  • Follow on Spotify

Instructions on how to follow, rate, and review CFO Weekly are here.Episode resources:
  • Personiv's Website
  • Personiv on LinkedIn
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  • Personiv on Twitter

If you enjoyed this episode, then please either:
  • Follow, rate, and review on Apple Podcasts
  • Follow on Spotify

Instructions on following, rating, and reviewing CFO Weekly are here.
Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:
  • Driving Value Beyond Finance with Tom McDermott
  • Why CFOs Are the Chief Everything Officers with Claire Bramley
  • Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
  • NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
  • What Lights You Up? with Jordan Grumet
  • Become a Lean Six Sigma Master Black Belt with William Washington

If you are interested in joining CFO Weekly as a guest, please complete this form: fame.so/cfo-guest

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