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In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:

• Google UI changes and Universal Search
• Why Google makes SERP design changes
• Major algorithm updates in 2021 and 2022
• Helpful content update, spam and product review updates  
• Is Google really trying to make search better? 
• How the SERP has become more competitive
• Future viability of content written to rank 
• The problem with recipe blogs 
• Keyword stuffing and gaming the algorithm
• YMYL content and ranking 
• Google quality raters and E-E-A-T
• AI and the Local Review Update 
• AI and image moderation 
• ChatGPT and its impact on Google
• Is Google getting worse – or is it the web? 
• Why search is better today 
• Google negative PR and regulatory pressure 
• Staying ahead of spam 
• How will Google handle AI-driven content?

Near Memo Episode 94

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