Bartender at Large

What happens when your dream project becomes your darkest hour? Join us for a raw and unflinching conversation with Trevor Frye, renowned bartender, consultant and entrepreneur who watched his lifelong dream of opening his own bar spiral into a psychological and financial nightmare. Trevor holds nothing back as he recounts the cascade of setbacks—from delays and budget mishaps to partnerships fracturing under pressure—that brought him to the brink of ruin. He opens up about the toll it took on his mental health, the isolation and stress, and the moment he had to confront whether walking away meant losing himself entirely. This episode is a powerful reminder that entrepreneurship is often messy, lonely, and brutal, far from the highlight reels we usually see on social media. But it's also a story of resilience, offering hard-won lessons on survival, humility, and the slow, painful path back from the edge. Tune in for one of the most honest conversations we've ever had about the real price of chasing a dream.

This episode produced in association with J. Rieger & Co. ____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartendert=ZT-8uBekAKOGwU&r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

What does it take to build a multi-state bar empire while staying true to your roots? Join us for a masterclass in hospitality entrepreneurship with *ravis Tober, the bartender-turned-owner behind Texas's beloved Nickel City chain, Murray's Tavern, Old Pal, and a growing portfolio of distinctive concepts. Travis shares the hard-won wisdom from opening his first venue in 2017 to now operating over a dozen properties across Texas and beyond, all while maintaining a "neighborhood bar" ethos. He reveals his philosophy that "we're in the entertainment business, not the bar business," explaining how he approaches hiring like casting a film and trains teams to create genuine human connection. From implementing corporate-style systems without losing soul to the strategic discipline of knowing your numbers cold, Travis offers an unvarnished look at the grind behind the glamour. Tune in for a candid conversation on balancing profitability with accessibility, building staff longevity, and why the world needs more bars opened by actual bartenders, not just millionaire investors.

This episode produced in association with J. Rieger & Co. ____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

What does it mean to truly innovate while honoring centuries of tradition? Join us as we explore the future of spirits with Alexandre Gabriel, the award-winning Master Blender and visionary distiller behind iconic brands like Plantateray Rum, Citadelle Gin, and Maison Ferrand Cognac. In a conversation dedicated to innovation, Alexandre draws from his deep reverence for history and relentless curiosity to explain how he pushes the boundaries of what a spirit can be. He reveals the creative alchemy behind developing entirely new categories, perfecting forgotten techniques, and finding inspiration in unexpected places—from antique books to new agricultural frontiers. This episode goes beyond the barrel to examine the philosophy of meaningful progress, balancing bold experimentation with unwavering respect for craft and terroir. Learn More: https://maisonferrand.com

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

Join us as we pull up a stool with one of hospitality's most decorated figures, Bobby Hiddleston, the award-winning bartender behind the scenes of many of the World's #1 bars. With over two decades of experience shaping the scenes in Edinburgh, New York, and London, Bobby reveals the philosophy he's bringing to his latest and most personal venture: Sally's Cocktail Bar at the Sheraton Stockholm Hotel. He shares the enchanting origin story of its name—a tribute to Sally Lippman, the beloved Studio 54 regular who danced into her seventies and embodied freedom and joy. Bobby connects that 1969 New York spirit to his mission in Stockholm: reviving the hotel's legendary era. This conversation is a masterclass in blending legacy with modern hospitality, creating a glamorous, welcoming space anchored by timeless cocktails.

Sally's Menu: https://thatsup.website/storage/549/71736/Sally's-Bar-Menu-FINAL.pdf?v=1762865272 ____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

Join us for a captivating journey through the fields and distilleries of Mexico with Francisco Terrazas, Executive Director of the Tequila Interchange Project and co-founder of Paranubes Oaxacan Rum. We follow his path from the craft cocktail bars of Tucson, Arizona, to the heart of the agave world as the former General Manager of Houston's renowned mezcalería, The Pastry War. Francisco shares his deep dive into advocacy and production, from his time as Brand Ambassador for Mezcal Vago to co-founding one of Mexico's pioneering craft rum brands. He reveals the story behind Paranubes—a groundbreaking project that honors Oaxacan terroir and traditional methods outside the world of agave. This conversation goes beyond the bottle to explore his critical work with the Tequila Interchange Project, promoting sustainability and ethical practices in the spirits industry.

Learn More: https://www.tequilainterchangeproject.org/funding

Import Project: phttps://www.raicesimports.com

Paranubes Rum: https://www.paranubes.com/about ____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

How does an arcade video game passion project become a national phenomenon? Join us for an in-depth conversation with Paul Kermizian, CEO and co-founder of Barcade, the pioneering company that invented the retro arcade bar concept in 2004. He reveals the accidental success story of a Williamsburg hobby that proved the simple, powerful appeal of pairing classic 80s arcade games with American craft beer, thus creating a social hub for two dedicated communities. Paul breaks down the operational wisdom behind the brand, detailing their unique ownership of over 1,200 vintage games and an in-house tech team dedicated to near-perfect uptime. He also shares insights on strategic growth, including why the company is pausing expansion after opening its largest location to date and exploring franchising as a future model.

Be sure to check out our Patreon to gain access to an extended hour long version of this same episode: https://www.patreon.com/BartenderAtLarge

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

Join us for a conversation with Kim Grilc, bartender and co-founder of Kobe Japan's acclaimed tiki bar, The Kazan Room. As a three-time national finalist in prestigious competitions like the Tokyo International Bar Show and Diageo World Class, she is one of the only foreign-born women to compete at this level in Japan. We explore her journey of balancing high-level craft with Tiki's vibrant spirit, a style she shares globally as she travels with The Kazan Room for guest events. Kim also dives into her active role in the worldwide Tiki community, where she serves as a speaker, judge, and celebrated bartender at events like Tiki Oasis. Off the bar mat, she brings the same dedication to her parallel career as an ESL teacher, holding a Master's in Education.

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

Ever wonder what professional whiskey tasters actually smell? Join us for a fascinating conversation with Edwin Cruz, West Coast American Whiskey Ambassador for the historic Beam Distilling Company, as he guides us through his acclaimed sensory class, Know Your Nose. Edwin pulls back the curtain on the science and art of spirits evaluation, teaching us how to move beyond simple tasting notes to truly understand and articulate the complex aromas in a glass of whiskey. He reveals how anyone can train their olfactory senses, unlocking a deeper appreciation for the craftsmanship behind every bottle. This episode is more than a whiskey chat; it's a masterclass in sensory awareness that will forever change the way you experience your next pour. Tune in to sharpen your senses, expand your whiskey vocabulary, and learn how to confidently navigate the aromatic world of fine spirits. Bourbon Serial Number Lookup: https://www.beamdistilling.com/bakers/single-barrel-journey

Camp Runamok Application: https://www.camprunamok.org/campapplications

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

Join us for a journey to the forefront of modern mixology with Craig Schoettler, the acclaimed Executive Director of Beverage for MGM Resorts International. We trace his remarkable path from pioneering the culinary cocktails at Chicago's famed Alinea and The Aviary to now shaping the global beverage vision for a Las Vegas hospitality empire. Schoettler pulls back the curtain on his most ambitious project yet: The Vault, a hidden bar inside Bellagio Las Vegas where guests can "drink history" from a menu of rare vintage spirits and historically reimagined cocktails. He reveals how his unique background allows him to merge precise culinary technique with deep spirits knowledge, creating a luxury experience that is as intellectually engaging as it is delicious. This conversation explores the evolution of cocktail culture and how pushing creative boundaries can redefine an entire industry's standards. ____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

Join us for a deep and surprisingly poignant dive into one of Chicago's most infamous cultural icons with award-winning journalist Josh Noel. As the author of "Malort: The Redemption of a Revered and Reviled Spirit," Noel unravels the complex history of the intensely bitter spirit that is both a local rite of passage and a national curiosity. He brings his signature depth as a longtime Chicago Tribune reporter to explore how a drink known for its challenging taste forged an unbreakable bond with a city's identity. This conversation goes beyond the memes and dare shots to examine Malort's Swedish roots, its tumultuous American journey, and its unlikely modern resurgence as a symbol of pride. Noel argues that this spirit's story is a profound reflection on taste, tradition, and what it means to belong. Listen in for a fascinating case study on how the most reviled drink in the bar became so deeply revered. Buy the book here: https://www.joshnoel.net/malort-book

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge

FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge

FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge