TODAY'S GUEST:

Joseph Massie | Joseph Massie Flowers + Joseph Massie at the UK School of Floristry

TOPIC: OPENING AN ONLINE STUDIO

Today is the day we've anxiously awaited! Joseph Massie, a 5-time Chelsea Flower Show Gold Medalist who is often referred to by the media as 'the floral artist of his generation', is opening the virtual doors to his online studio which means designers the world over can now study under him in the convenience of their own studios and homes. Known for his expertise in teaching the 'why' in addition to the 'how' behind his designs, Joseph unlocks avenues of creativity which have often eluded designers. Floral artist Susan McLeary says Joseph once asked her during a workshop the one question that changed her career: why she'd placed the flowers the way she had. Sharing techniques like the Golden Ratio and 3-5-8, Joseph equips students to understand the principles of floral design in a way that elevates their future work. In today's episode we're chatting with Joseph about his new online studio from curriculum to cost as he welcomes us to his Online Classroom packed with his personal instruction, tried and tested techniques, solid theory — and his endearing sense of humor!

The Courses:

• The Floral Clutch - secrets to creating a chic floral accessory clutch which Joseph often sells as a bridesmaid's bouquet alternative
• The Wired Flower Crown - Joseph often offers this crown to flower girls or as an alternative for bridesmaids
• The Cascading Garland - an iconic technique that can be adapted for a multitude of occasions and seasons
• The Classic Centerpiece - a fundamental in any designer's toolkit made entirely foam free and suitable to a plethora of containers
• The Classic Bridal Bouquet - Joseph shares the most helpful technique he's discovered for creating an abundance of bridal bouquet styles
• The Textured Vase - Joseph shares his technique for creating elevated statement centerpieces without using floral foam
• The Complete Collection (contains all 6 courses)

• Each of the six individual courses is carefully curated by Joseph and features:
  • A detailed Instructional Video, packed full of Joseph's own hints and tips for every project
  • A bespoke Floral Recipe of sundries and botanicals to create every piece
  • A Step-by-Step Printable Resource for future use
  • A thorough Substitutions Guide for every single project
  • A thorough Floral Glossary Guide packed with tool, sundry and floral terminology
  • The commercial relevance to each piece - meaning how Joseph sells every design to his clients!
• As a bonus, you will also be invited to join Joseph's private alumni Facebook group to be a part of his online floral community
• 20% Discount on single courses + 30% Discount on the Complete Collection until July 7, 2020

The e-Book Collection:

• The Golden Ration & 3-5-8 in Floral Design E-book - enrich your understanding of proportions and placements in floral design
• The Principles & Elements in Floral Design E-book - packed with practical tips and techniques for applying principles and elements to enhance your floral practice
• The E-book Collection (contains both e-books)

Answers to Questions You Might Have:

1. How much do the courses cost? Click Here to see the menu of courses with prices.
2. Do I have to complete my course in a specific time limit? No, you can work through your course at your own pace at any time that's convenient for you.
3. How long do I have to access my course after purchase? You have lifetime access to your course. Once you've made your purchase, you'll be able to access your course in your own personal online library immediately and forever.
4. I've noticed the course prices are in US dollars, but I live elsewhere, am I on the right site? Yes, you are in the right place. Joseph is unfortunately only able to sell in one currency and that happens to be USD because it's the biggest market. An online conversion site can be helpful for figuring out the cost in your currency.

MENTIONED IN BB+ EPISODE 11:

• Susan McLeary | Floral Artist
• Tobey Nelson | Tobey Nelson Events + Design

Podcast Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee