TODAY'S GUEST:

Alison Ellis | Real Flower Business

TOPIC: Social Media Mindset

Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).

A few of the ideas we kicked around during our visit:

• Posting content on social media is a great way to drive traffic to your business website
• Closely following your gut on when and how to post can produce organic growth
• Consistency will help grow a business (the growth may be slow and steady, so be patient)
• Social media is simply another tool to get the word out about your business and connect with others
• Social media can lead to long lasting relationships with industry peers who live in other parts of the world
• Setting boundaries on time spent on social media is crucial to maintaining balance
• We don't have to like every aspect of social media to use it to the advantage of our business
• Don't get caught up in what you feel you have to do on social media - you are in control!
• Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
• While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
• Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
• Leading with authenticity is the name of the game

Mentioned in BB+ Episode 7:

• Swan Cottage Flowers
• Planoly
• Tailwind
• Susan McLeary
• Rachel Merkle | District M Creative

Podcast Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

• BotanicalBrouhaha.com
• Instagram
• Facebook