Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Customer.io — Colin’s company, a customer engagement platform
• Mixpanel, Kissmetrics — popular product analytics tools
• Klaviyo — an email automation platform for Shopify
• Segment — a customer data platform
• RudderStack — a data integration tool competing with Segment
• Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
• Follow Colin on Twitter
• Colin’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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