Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• nicolekow.com — Nicole’s consultancy
• CodeSubmit, TrekkSoft — some of Nicole’s clients
• Reddit, Quora — great locations for research
• On Writing Well — a book by William Zinsser
• Don't Make Me Think — a book by Steve Krug
• Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
• Animalz — content marketing agency
• Asana, Intercom — companies with examples of strong written content
• Grow Your Content Marketing as a Team of One
• The Evolution of Developer Salaries: Looking Back 20 Years
• Developer Burnout: Why It Happens and What We Can Do About It

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