Be It Till You See It

In this episode, Lesley Logan welcomes back mindset and wellness coach Launa Jae for a deep dive into alignment, burnout, and how hustle culture can disconnect us from ourselves. They explore what it means to study life instead of just passing the test, how to identify stress signals before they spiral, and why staying curious can help you reclaim your energy and peace. If you've been doing all the right things but still feel off, this one’s for you.

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In this episode you will learn about:

• How burnout signals misalignment and what to do about it.
• Why negative emotion is a cue for curiosity, not judgment.
• Social media habits that sabotage presence and energy.
• What it really means to practice what you preach.
• How to let go of urgency to create space for growth.

Episode References/Links:

• Launa Jae Website: https://beitpod.com/activelifesports
• Launa Jae Instagram - https://instagram.com/launajae_
• Ep. 53: Launa Jae - https://beitpod.com/launajae

Guest Bio:

Launa Jae McClung is a Dallas-based nutrition and fitness coach, founder of LVLX Wellness, and creator of the 3F Nutrition Method. With over eight years of experience, she has coached more than 300 women to break free from binge-guilt cycles and restrictive eating, helping them build sustainable, intentional habits through personalized macro-based coaching.

Previously, Launa created and led The Active Lifestyle Program for a physical therapy company—building a fully online coaching experience rooted in sustainable habits, mindset work, and lifestyle alignment. She now brings that same real-world strategy and heart to her private practice, supporting high-achieving women in shifting from burnout to balance through clarity, compassion, and empowered action.

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Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
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Episode Transcript:

Launa Jae 0:00  

For me, it was a lot of negative emotion, and negative emotion is literally just an indication that you're out of alignment with who you are in your true inner being.

Lesley Logan 0:11  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:53  

All right, Be It babe. I'm really excited about this. It's one of my dear friends who's gonna be on the pod, and mostly she and I were just talking about a couple topics that we were both, you know, interested in ourselves, we're working on with ourselves, and we thought, why don't we have this conversation with you guys? And that's because we're all works in progress, right? I know that you're gonna laugh. I know that you're gonna if you are feeling low, the energy of the two of us together is going to make you feel high. I promise you, you won't get a word in edgewise. And we are fast talkers, so if that bothers you, you know, maybe slow the speed down wherever you listen to this podcast. But, Launa Jae has been on the pod before, so if you have been a pod listener since day one, you are going to recognize her. She always has really good little one liners that just make you go, yeah, that's exactly how I feel. And so I hope that this episode hits you on a day when you need it, and I hope you feel like you have people like Launa and I in your corner going through life with you. We're all doing the best we can. So here's Launa Jae. 

Lesley Logan 1:54  

All right, Be It babe.

Launa Jae 1:55  

Yay. 

Lesley Logan 1:55  

Exactly, that's exactly how we're coming into this episode. I'm so excited. One of my dearest friends. Launa Jae McClung is our guest today. She is back from episode 52 and I think, I don't know, but last night, I recorded episode 500 and I didn't know I was recording it. I was just like reading the thing. I'm like, this is episode 500, so you might be 552 but.

Launa Jae 2:17  

Yay, let's go. 

Lesley Logan 2:18  

I mean, if we're manifesting, you know.

Launa Jae 2:20  

Hey, that's what this whole thing is about, right?

Lesley Logan 2:23  

Yeah, it really is. So Launa, I mean, you and I go way back, but just in case people haven't listened to the way back episodes of 52 Can you tell everyone who you are and what you rock at?

Launa Jae 2:33  

Yeah, I'm Launa Jae. I'm a Dallas based nutrition and fitness junkie. I specialize in flexible nutrition and really getting people unstuck, getting, moving them from point A to point B without feeling like they have to be restricted. And so that opened up the lane for me to meet you. And I just, I've been rocking with it ever since.

Lesley Logan 2:57  

I just love how the world works and how we get to meet people. And I'm so grateful. There was just certain times in my life where I've just where I've just made some really great friendships, and you and B are one of those, and it's just been so fun. We talked about, like, why you're gonna come on the pod? Like, what are we gonna talk about? And I just wanna address, and maybe this will come up in our conversation, but when you were on the show before, you were still doing what you do, but you were doing it differently than you are doing it now. And I just thought maybe it would be fun to kind of go back into the journey so people can kind of come along the ride with you. Like, what's been going on the last couple of years, since you've been on? You know, with what you can share, with what you can share.

Launa Jae 3:32  

Yeah, a lot has happened. What's funny is my word for 2024 was growth. Oh, man, did that one hit. 

Lesley Logan 3:41  

This is why I don't pick words, guys, I do not pick them because here's what, okay, don't lose your train of thought, but just so everyone understands. Everyone's like, what's your word? What's your word? And like, I did choose impact for this year. So I did choose a word, because I just got asked so much. But like, when I was a child, my parents would say I need to be more patient, so I'd pray for patience, and then they would tell me, oh, well God's going to test you, because that's what you want. And I'm like, well, then what are we doing here? I don't have the patience to be tested yet. So if I want growth, you'd be ready for growth in all directions. Anyways, back to you.

Launa Jae 4:12  

I don't even know that, like, even when we feel like we're ready for growth, I don't even know that our human brain can actually process and, like, fathom what it takes to be able to grow, and the uncomfortability and like, the stickiness and sitting in the trenches and all of that, people don't want that when they say, I want growth. They want to come out on the other side this new, shiny, brilliant object, right? But each part is just as valuable to the other part to become who you want to be. And I really leaned into that unintentionally, maybe some, intentionally. So what's been going on since the last time we talked? I joined a company and really kind of put my business on the back burner and wanted to fall in love with coaching again and do less of the admin, all of that. So we worked with that company for about two years, and then growth, right? Growth happened as I got better. I wanted more, and that bar kept getting raised, right? So in December of last year, I started with a new company, so I'm working with a physical therapy company, and I am running their online coaching department. So I'm the Director of Nutrition and Fitness Coaching, literally building this leg of our business from the ground up, and really doing it. I've kind of taken the lessons that I've learned from all of the years and all of the years of entrepreneurialship, and it really kind of like carved its own lane for this, this position to open up for me. I didn't know that it existed. I didn't know that I wanted it, and I just kind of kept being it and not really knowing what I was doing until it came and here we are, so. 

Lesley Logan 4:12  

I think this is so cool. So thank you for sharing, because I know we have a lot of people who are like, oh, I want to work for myself. I just want to do it myself, and then that's scary and that's hard. And you and I have been there, and we've seen the ups and downs, and you, people don't realize when you work for yourself, like, yes, you get to work for yourself, but then when the -ish hits the fan, you work for yourself, and that can be its own thing. And then got to work with someone else and see what that was like. And I think what's really cool is because you had those two opportunities, it allowed you to see this current opportunity as something that was the best of all of it. It was like taking all of your entrepreneurism and everything you know, and then what it's like to be on a team and then make it the best situation for the people you want to make an impact for. I think it's, I think that's just really cool. 

Launa Jae 6:03  

Yeah, it's, it's evolved in a way that I couldn't even have articulated the way that I wanted it to. And really, it all kind of started with me just going within and me kind of, I had to realize, like, I kind of had a couple of aha moments last year, and I, there were like, three specific instances. I remember I had one in March, I had one in the summer, and then I had one in December. And it's like, I don't know. I don't mean to schedule my mental breakdowns quarterly, but it happens like that. 

Lesley Logan 7:25  

I kind of want to know what the signs of the stars were doing. If there was something in retrograde.

Launa Jae 7:31  

Mercury was in the microwave, Saturn did something and somebody pissed someone off, and it just came at me. But I, I'm a big, I like to know the why behind the what. I'm a very curious person, and I really, as I get to know myself better, I love to pick up on patterns. And, in hindsight, looking in these like three instances that really stuck out in my mind, I got to the point where I was like, what's the common denominator in all of these instances that brought out all of those uncomfortable feelings, so, shit, I didn't want to feel the emotions. Those times where you just have a breakdown and you're like, what is wrong with me? Am I broken? Right? And the common denominator in all of those situations was me.

Lesley Logan 8:20  

Isn't that like that sucks so much when you realize it?

Launa Jae 8:23  

It is a giant horse pill to swallow with no water. 

Lesley Logan 8:28  

Yeah.

Launa Jae 8:28  

And it's like, okay, okay, we're still swallowing trying to digest it. And I was in a situation where I was like, Yes, I can build everything that I want, but I think until you realize what you don't want, you're not very clear on what you do and what you need, the action steps you need to take in order to get there. And so for me, it was a lot of negative emotion, and negative emotion is literally just an indication that you're out of alignment with who you are in your true inner being. And this negative emotion waves, like, kept hitting me, like debilitating to where I'd get sick, I would get stressed out, like, I mean, the whole gamut, right? And the common denominator in the situation was me. I was doing the same thing over and over and over again on the day to day, waking up, checking my phone, doing the emails, hurrying to get through work and all of this, and literally prioritizing my to-do list over my life. And I was spinning my wheels and I was trying to pour from a cup that was like dried out, and I what I wasn't taking the time to make sure that I was okay before I started to give to others. And it's really easy to say, and it's a very simple concept to like, think about right? Like, okay, practice, what you preach. How many coaches hear that in the online space? But I was sitting there having these conversations with clients, and I'm like, okay, we need to work on stress management. It's not something that's magically going to disappear, just like you're not magically going to wake up after a heavy leg day and be good to go and be squatting your butt of, you know? You have certain protocols that you deploy when you overdo it in the gym, right? We got massaging, we got cupping, we got cryo, we got all of these things. When we overdo it in the kitchen, we know we can get back to the basics, protein, fiber, 10k steps a day, drink your water, seven to eight hours of sleep. Let's eat out less. Let's cut back on booze, right? Those things. But what about stress? 

Lesley Logan 10:38  

Right. 

Launa Jae 10:38  

I am so guilty of, just like, having these super high stress moments and these negative feelings and then just expecting myself to magically recover from it without getting in the work. 

Lesley Logan 10:50  

Right, just like, just get a good night's sleep. And here's the thing, good luck getting a good night's sleep. I just, so, we're reading a book right now, and I make a stop it an hour before bed, because it's causing me to have nightmares, not nightmares, but just like intense dreams, where I am the hero of the story, and I cannot save, and Brad is the other character, and I can't save him. And so we're like, Anyways, long story short, guys, if you know, you know. So, at any rate, I had like, eight hours I could sleep last night, and I was like, I'm not gonna need my alarm. Yes, I did, because I woke up so many times because I had this stress dream going on, and I wrote on my journal. I need to figure out how to calm my nervous system before I go to bed. And I wrote that. And I'm like, you know how to do that. 

Launa Jae 11:34  

If I was gonna ask anyone how to do that, I would probably ask you. 

Lesley Logan 11:39  

It would be me. And I was like, you're just not using your tools. You're just not being I do it in the morning because I love a morning routine. I love setting myself up for success, but I am not doing it my nighttime routine. And I'm like, okay, this is do your thing tonight. So tonight I have to go back to my practicing what I preach, which is not just my having a great morning routine, but having a good night one. So I agree with you, we, we have the tools, we just don't have the protocol. And when you're in a stressful situation, it's kind of hard to go. Let me reach I guess the best example is, like, you know, when someone's drowning, I actually tell lifeguards, like, be careful, because a drowning person is likely to drown you because, even though you're there to reach out for help, they're thrashing. So I feel like when we're in a stressed out state, we can't reach for our stress protocol because we're drowning.

Launa Jae 12:28  

Absolutely and I think those like stress protocols, it's very simple. At the end of the day, right? You're stressed out. Let's get a good night's sleep. Let's do some journaling, some meditation, something that makes you feel good. I don't know, color, dance, read a book, whatever. Do you. Right? Those things that are really, really easy to do also very, very, very easy not to do because of their simplicity. And so it's like, as, as we're adulting and like entrepreneurialship is straight up personal development and personal growth, like you need to work on yourself more than the business, and that's kind of in, in the season that I'm in right now, right, of like, hey, you've neglected yourself for X amount of time, we got to get back into it.

Lesley Logan 13:16  

Well, and that kind of makes me think one of the things you and I were talking about offline is being a student versus studying to pass the test. I feel like this is an exact answer, right? If you're starting to pass a test, it's like, Yep, I've memorized check these boxes that will bring your cortisol down, that's going to do this, that's going to make you have a good night's sleep. But actually, studying means trying them out, experimenting, seeing if it will work. Is that what you mean when you think about studying versus passing the test?

Launa Jae 13:41  

Yeah, I think, like, I mean to even, like, parallel that example even more, like when I was going back to those, like, three instances, right? And I was like, wake up, and I'm like, okay, gotta brush my teeth, then I gotta open computers, then I gotta talk, do all of this before anybody talks to me at this time, literally rushing through my day to do the to do list. So then I could chill, and then I could be happy. That's an example of studying to pass the test. You are going through, you are cramming for that exam two hours before it hits. You're trying to memorize everything. And in those moments, life is passing you by around it, right? We are so hyper focused on, is it A, B or C, that we can't even see what's going on around us. That's kind of studying to pass the test, and kind of where I'm calling in, I set a new word for this year, heaven forbid, where I'm kind of leaning in this year is asking more questions, and instead of it being like, okay, well, when Launa gets stressed out, she skips meals, she doesn't do her workouts, and she turns into a raging ditch.

Lesley Logan 14:52  

Just a little bit. 

Launa Jae 14:53  

Yeah, instead of just putting a period there, this year I'm asking why. What is it? And why am I telling myself, like, here I am another year older, I'm going to be 36 this year. What's up? But, what I'm. 

Lesley Logan 15:09  

It's a good year. 36 is a good year. 

Launa Jae 15:11  

I'm excited. Like, get out of 2035, right? Like, going back, I mean, if we're just doing all of this work just to get to the place that we can chill, we're starting to pass the test. Instead asking why in those moments, like I had a little bit of a mentee be today, this morning, and I was like, oh, I'm gonna have some great examples for this call, but I was sitting here, and I'll just keep it a buck, and I know she doesn't mind, but my other half, B, love her so much. We went and scouted a basketball game, Monday night. It was raining, terrible weather. We got to spend this morning, I go to move my car, and my car window was cracked. It has been raining for three days. It's 7 a.m. and then just more little instances, right? So I come in and I start to feel that negative emotion coming up, and I'm like, look, she is a good human. It was not intentional. She would never intentionally drown your leather interior, right? Like, check yourself, Launa, before you start this snowball spiral effect, check yourself. So I go, and I'm like, okay, I need to, like, stop this, this wheel before it gets really rolling. I'm gonna go meditate. So I turn on my meditation. I go and I sit in this chair, and I'm like, I am light, and I'm like, breathing it, and I'm trying so hard. My dog jumps in my lap, pauses, the meditation turns on a man's voice that's a commercial about buying some car this year with a low APR. And I lose it. I'm trying to do something good for myself. 

Lesley Logan 16:54  

I was only laughing because I have been there. You're like, I'm meditating, I'm meditating, and it's like, what are you doing? I'm just trying to meditate.

Launa Jae 17:05  

And it just started this whole breakdown. And instead of me being like Launa last year, would have been like, I probably would have gotten in a fight with B it had nothing to do with her, and I would have just sat there, probably cried, gone and done another workout, which would be even worse for my body stress response, right? And would have left it at that, said, okay, cool, I'll try again tomorrow. Instead, this year, I'm trying to go deeper, and I'm trying to ask the why behind the what. Why was that one thing triggering me? And after unpacking it and being more, taking more of a student approach to what was happening, pulling myself out of it, I started to notice that there were common patterns, right? I was feeling like, okay, I've been doing this, this, this and this, and making sure everyone else is taken care of and okay this week, and I'm not getting that in return. And so instead of me getting to that point and be like, B, you're not giving it to me or whatever, I unpacked it more. And really what it was, and what it all stemmed down to, is I was giving my energy away this morning and this week before, I was filling myself up and making sure I was okay, I've gotten the habit of getting on social media first thing or opening emails, and I wasn't taking that time. So in these situations, literally, I had like, five or six situations this week where it was the common theme, again, I'm the common denominator, right? And so it was because I just wanted to be appreciated and like, hey, I see you. You're doing great, but all of these negative things came in, and if I put a period on it, instead of asking a question, after that sentence, there would be no growth. It would have been studying for the test, me not retaining the information, and me getting that test again in two months and failing it. 

Lesley Logan 19:06  

Yeah, yeah. It really is not the easiest thing to go. Okay, why is this upsetting me so much? I mean, a dog jumping on you during a meditation, hitting the wrong thing, should be funny. It should be funny. And so when it's not funny, when something like so ridiculous happens and it's not funny, there's something going on. There's an underlying current that's not being addressed. And I remember, this would happen to Brad and I, would have, like, the same kind of a thing. It's always happening when we're, when we're trying to do too much at the same time. You know, it's scary to hire, it's scary to delegate, it's scary to say no to things. But actually we, you know, we had, we really had to do that. We had a no new things in 2019 mantra, and like we've had, we've like, done it other times. And what I can say is not that our life is perfect, but now it's a little easier for us both not to blow up at the same time because, because, like, we're both not overdoing it in the scene and trying to be like a hero. And I think you have to, if you don't learn from the things you get to repeat the same exam, and you'll still get the same crappy score, which is memorized, which is not the, you know, the thing. I hope people are like, laughing and listening and also asking themselves same thing, like, what? What is this? Yes, some days you have to check boxes. I think it's really important to note that there's just some days you're like, yep, I'm going for my walk, and I don't want to do it. Yep, I'm sitting in this chair and I'm trying to meditate, and I don't, there's those days, but then when it, when you are, if you are finding yourself blowing up the people you love, something isn't happening that you're probably not articulating. I hate to say this, but we actually have to tell people how we want to feel appreciated, because people like I, I will brag about Brad all the time, and then realize, like, I have to actually should have told him, oh, I really like that you made me coffee every morning. We don't realize that we're not actually showing our appreciation to the person. We often tell our friends, or we tell our social media, we tell these things. And so if you aren't getting the appreciation you want, you know, you do have to almost articulate, here's how I would like to be appreciated, and these kinds of things make me feel appreciated, and no one wants to have those conversations because there's no time. None of us have, we're all cramming so much for so many tests. We're not actually taking the time to be in a philosophy class or psychology class or any kind of class that you would be like learning about something where you actually just get to learn. I think that that's my takeaway. Is like, maybe I should explore where I can be in a more theory class versus okay, I'm just passing the test. I'm checking the box. But if you're listening, you're like, I just checked the box today. Be okay with that, because it's better than not doing the things, but just understand if you were doing it every single day, or if you're resenting others. But here's the deal, because Launa, you and I are very similar. I have a really hard time being in the present moment, my, read in my dailies today, and it was a lot of us focus on the past. We focus on the future. Like we're trying to get so far in the future, like, currently with what's going on in the world. I'm like, can we just, like, fast forward 1000 days? Like, can we just, like, do it, right? Not like, that's a specific number or anything, but like, I find myself fast forwarding because it, the present feels really difficult. So how, how are you working on that sense of urgency and not letting that take over? Because we're doers, we're like, action takers, you know? How do you slow down?

Launa Jae 22:13  

Well, it's so funny because I was literally as you were talking. I was like, oh, that's a perfect segue into urgency, but to go off of what you were talking about, of you and Brad sitting down and having those conversations, I think I wanted to like echo something like in the heat of the moment when we are cramming for those tests, it always isn't the best climate to be able to sit down and be like, you know, what I've thought about my feelings, and then to be able to think about your feelings, to process them, and then to assign words, to be able to articulate and do it without putting someone on the defensive, is not easy to do. 

Lesley Logan 22:52  

Yeah, it takes special skills. I think that's like superhero type of skills.

Launa Jae 22:56  

Very, very special skills. But I also think that urgency culture and us hurrying to study to pass that test and all of these things that are never ending to-do list is also stripping us from the human connections, from enjoying the day-to-day, from being present in the moment. And so one of those things that I'm, I'm really trying to call in is the first thing, and I know it's gonna sound stupid, it's gonna sound so cliche, but it is real, is my phone. Because I have clients messaging me, I have emails coming to my phone, I have group messages. I have all of these things. The second that I start to look elsewhere and I let I start to get into, like, consumption mode of other people's lives, what other people are doing, of texts here and this funny thing there, that's when my thinking starts to get messed up, and it's, it's not like a cause and effect, right? Oh, I got on social media. Five minutes later, I'm calling myself fat, and I hate what I see in the mirror, like it's not like that. But over time, I think being more intentional about where my energy is going and when I, like, I am on this call with you, I'm gonna keep it a buck. My phone is hidden in my paper planner so I can't even see it, and that way, I'm not paying attention, I'm not having this conversation with you, and then seeing a notification come up, and then me being like, oh crap, what were we talking about? I'm on camera, and to be in that moment, and it's hard to put on those blinders on those distractions, but I'm going to argue that that's one of the best things that you can do whenever you are going through these instances, is we start to kind of look outside of us for answers on us. And that doesn't make sense, like even saying that sentence sounds messed up. We start to look for answers outside of us about ourselves. They're only found inside of, the only way that we can get to that student mindset is to be able to shut out the noise and quiet. So for me, I'm intentionally getting on social media list. I'm posting. I'm going to check it one time a day, and I'm not looking, I'm not re-sharing, I'm not I have to protect my energy this week, especially when I'm vulnerable and I'm going through these instances.

Lesley Logan 22:56  

Yeah, I think that's really wise. I love that you put it in a book I live on Do Not Disturb, as you know. The joke in our household is people call Brad and tell him to find me.

Launa Jae 25:44  

Yeah, people call B and they're, like, where's Launa?

Lesley Logan 25:47  

Yeah, yeah, I do recall you're going, hey, Brad, can you tell your wife to answer her phone? We have a call right now. I am a true, like, ADHD person. I will be like, oh, I've got a meeting in 20 minutes. I can't start anything. And then I'm like, well, what's this over here? And then I'm like, fuck, I'm five minutes late. How did that happen? So that's me, but I do think that there are some tools we can use. And I know people are listening, but Lesley, I have to use social media for my business. Something that I am actually exploring is, what if I took all the pictures for stories and just posted them at one time for the next day? Does it really matter? You know what I mean? Like, does it really matter if it's 24 hours old? Because you can post like, 20 stories at one time. There's a simple way of doing that. Or if you really have to be posting all day, can you have someone who does it for you so that you could send it to them, and they can do it, because you have to figure out how to protect yourself. And that shouldn't be a selfish thing. That shouldn't feel like a righteous thing, whatever it's going on with you. If you're in a season of your life where that's a distraction, or you keep picking up your phone. For me, I can pick up my, my socials, skip the feed, and go straight to what I need to do, and go to my DMs and get out of it. And so I've curated my, my feed to just being people who want to punch Nazis and beautiful nails. Like, that's kind of where it's at right now. So, like, I kind of love it and I use. 

Launa Jae 26:58  

I expect nothing less from you? 

Lesley Logan 27:01  

Yeah and I use, like, the why are you showing this to me all the time? I'm like, I don't care about this. You can do those things. But if that's not something where you're at right now, then finding different tools, leaving your phone outside your bedroom, or there's a podcast I'm listening to where they're doing a focus challenge, your phone will tell you how many times a day you picked it up. Do you know this? So you can actually, I think there's a tool that you can look at to see how many times that I opened up my phone. It locked and I opened it. And then you can actually just aim to do less this one person I was listening to, we pick it up 283 times in a day. And I was like, oh my God.

Launa Jae 27:32  

I don't even want to comment on that until I know my number.

Lesley Logan 27:36  

Correct, exactly, because I started to go, wow. And then I was, wait a minute. How many times do I? But even just picking those things, because that is going to help you be more present in the moment, that's going to give you the time to ask yourself why am I feeling a certain way? What do I want out of this? All the tools in the world, you and I have studied from the best people out there on how to make our businesses go how do we work from ourselves? How do we develop ourselves? How do we have growth? But all the tools in the world don't help you if you don't take the time to integrate them. And I want to highlight something you said when you're in the moment when you want to, you know, yell like your your car is wet and the dog jumped on you, and you're like, I need it. That's because I'm not being appreciated. I'm going to go tell. That's probably not the best time to go tell someone what you want. But what I think is really cool is measuring the time from the little mental beat to you understanding what's going on to you being enabled to a place to articulate what that is. Maybe it takes you two days at one point, and if you can reduce that down to a day and a half, and you can reduce that in a day, and maybe you can reduce it down to, you know, within an hour. Like, hey, I'm so sorry the way I acted this morning. Here's, here's what happened, here's why this is upsetting me. You don't need to do anything or in the future. Like, can you, you know? Can you shut the window, you know? So, like, I think it's not about us being Zen Buddhist, like, you know, monks over here who just walk through life in white robes. That's never gonna happen, but us all being able to shorten the timeframe from when we're frustrated to why we're frustrated to articulating what our needs are.

Launa Jae 29:13  

Yeah, and I think it comes down to a matter of intention, even to your social media example, right? Like being intentional about what you're doing, why you're doing it, while you're doing it, will help you be more present in that moment. So, like, it is my intention. I literally, I was like, gonna start a Launa stress spiral. I'm like, I got a podcast at 12 and I gotta prep my call notes. And I was like, Launa, stop. Have fun. Just get on this call, talk to your friend, get some good content out there, see how it evolves. Have fun. Then when I'm done, I'm gonna have fun while I'm doing X and having those times and that intentional time, one of the quotes that sticks out because this is something I have to be mindful of daily, because, hi, human ADD, there literally was a squirrel in front of my house as I said that, (inaudible) just went by. But I think being, I don't know who said it, where I heard it, but being where you are, 10 toes down, wherever those toes are, that's where your focus needs to be, whether it's in the gym, whether it's okay, my toes are under my computer. It's work time. If I'm in the kitchen, my toes are eating, you know, like, what we got going on? And being intentional in your reflection time of okay, why did I just act like a mega asshole, why? And being intentional in the the information extraction, right? Then being intentional with you taking the time to process and asking yourself the questions, right? And then being intentional in the way that you communicate what you want. And then, clearly, I'm not going to say the word intention again, but leading with that of, why am I doing the thing that I'm doing right now, and is that in alignment? Yeah, and if it's not, then we need to ask why, and do something maybe pivot to get back into alignment. But I think that's what I'm focusing on. 

Lesley Logan 31:16  

Is intention your word for the year?

Launa Jae 31:18  

No, my word for the year is actually peace, and I cannot wait to see in 2026 what that does to my year. But I just, for lack of a better phrase, I just want to shit rainbows this year. I want to call it in the void I want. I just want connection, and I want laughter, and I want community. Because I think I truly spent the last two years in head down, grind, hustle, like, just work yourself into the ground mode. And, yeah, it was great, and I got a bunch of clients and help people get results. And like, I did the things and I was fulfilled doing the things that wasn't work I didn't like, but I also haven't gotten on an airplane in a year and a half. I haven't gone to a beach in a year. I missed out on a lot of the things on the day to day, like, you know, Lesley, one year, we saw each other three times going to all these events, you know. So, like, all of these things that are a part of my identity are things that I started to put to the back burner because I was prioritizing my work and my clients over me. And so this year, I just want to simplify everything. I want peace. I want good food, good company, good sleep, good sex, pretty views, quality conversations. And that's what I want to focus on. So whatever learning and self-growth and all of meditations and car windows that need to happen to get to that spot, I'm willing to put in the work, because I've seen what it's like on the other end and that's not fun. 

Lesley Logan 33:07  

I think what's really cool. So I want to share a story, and it's not to make you doubt your word at all, but it is everyone who had the word. So my yoga instructor, we should have him on the podcast, Brad. We should figure this out. But my yoga instructor is like a philosopher, and he says, you can't have love without hate. You can't have peace without war. And so anything that we're wanting to call more in for everyone, whatever that word is, there is going to be the other side. It doesn't mean you don't, you get to skip that. But the idea is that, can we recognize when it's happening and then when it's not happening. Are we able to recognize peace when we have peace? Because a lot of times, we only recognize the opposite of what we don't want. We're like, oh, I've only got troubles, and all I want is peace and so or I only have like, haters, and I just want to love. Can you recognize when you have it when you have it, and use in the instances that are not peaceful or not love-filled or not impactful as information around how could I grow from this? How is there, was there a way to prevent that from happening at all anyways? Is that even in my control, if it's outside of my control, then can't do anything anyways. But if it was inside your control, what adjustments can I make in my life? So I'd repeat that thing again. So I think it's like, I love the word peace. I had a year where I was like, ease and I just kept asking, like, anytime something came stressful, I'm like, How can I make this more easeful? This isn't easy. So, yeah, could I bring to it? Should I bring music on? Do I need to change the music that's playing so that this is more easeful? Do I need to ask for help? I'm sharing all this because I need to hear it myself. So I'm gonna re-listen my own podcast so I can take my own, so I could take my own medicine, but it's like, how can I use the things that are opposite of what I'm trying to call in as information about what I can change for myself, or if it's outside of my control, how do I let it go? Because that, there's nothing you can do anyways, right? So anyways, this has been so fun. 

Launa Jae 34:58  

No, I love it, because now you g,ot me on another tangent. But I really, I really believe, like, I mean, humans, they operate out of one or two mechanisms, fear or love, right? Anything that we do is either, like, if you ask enough questions, you're going to get to the base, and that base is either going to be you're scared of something or you love something, right? And so, kind of getting into these, like when growth happens, and all of these negative emotions we're scared of, because we are made to feel aligned and feel good and all of that. But if we, again, slip into student mode, those negative emotions are like a flashing yellow site that something isn't in alignment. So if we can sit with those and recognize, hey, I have to go through this to get the opposite, then I think it becomes almost as Jill would say, Let's lower the barrier of entry. In order to have peace, you gotta go through the chaos in order to have a sunny day, like you wouldn't even be able to know what a sunny day is like if all you saw was rain. And so the message is that you're telling yourself so like, yes, I want peace this year, and I have had to catch myself 942 times already having chaos in my brain and feeding the chaos, right? So as you're working towards whatever it is, whether it's fitness, nutrition, you're trying to get a new deadlift PR, you're trying to nail your macros, you're not going to get to the spot where you're able to do that without the lows that are associated with those highs. Literally, to PR your deadlift you have to tear your muscle fibers down and rebuild them. And I was talking to my friend this morning on the phone, and I was, I was frustrated. I'm like, why, I've been doing personal development for 35 years, like I get this a lot thing, like, come on, since I was a baby in my mom's womb, I've been doing this, what is like, what is going on? And she was like, Launa, you're with a new company. You're at ground zero. Just because you've had a ground zero before doesn't mean that this isn't a ground zero again. If you are constantly, she, she told me something hard that really slapped me in the face. And she was like, okay, so you're always going to be stressed out and you're always going to be glorifying your to-do list because you're constantly growing. And I was like, yeah. And she was like, so you're going to constantly grow, and you're going to constantly get better, and you're setting these expectation for yourself, but as you're getting close to reaching those, you're changing the height of the bar. 

Lesley Logan 37:53  

Yes.

Launa Jae 37:53  

And so you're consistently going to be disappointed, because that's who you are. You're high-achieving. You like to operate there, but you're gonna constantly be disappointed every time I go to move that bar up and I keep falling. So we need to learn how to be okay in the moment, because the journey's never gonna end. You know, it's always gonna change. So what are you gonna do? Are you gonna like, just sleep an entire road trip with your spouse and miss every single thing on the road or are you going to look out the window?

Lesley Logan 38:24  

Yeah. Yeah. I think that's beautiful. I think it's totally fine to be in, have an achiever mindset and have a growth mindset and be a doer like I'm a recovering perfectionist and overachiever. That being said, it doesn't mean that you can't live a life with a mountain with no peak. We had a guest, Keri Ford, who was like, you know, an achieving one, like, there's a mountain with no peak. That doesn't mean that along the mountain you don't stop at a plateau and you look around and you take it in. That doesn't mean that you don't have to go around a long journey to get to the next peak. You, always moving the bar in your life, there's actually nothing wrong with that, because you are constantly wanting more. What we what all of us who do that, have to recognize is, are we celebrating where we're at when we get there? If we don't, it makes it really, really hard to be curious and study and ditch the urgency we've been talking about because we're just waiting for that next test, because we'll just pass, I'll just pass it and then I did it. And instead of no, actually, just stop and take it in. Just stop. Look at your views. Look at the cloudy day, look at the rain and celebrate here's what I did do today, you know. So I just want to say that, because I just want to make sure everyone knows it is absolutely fine to have goals and you can move the goal post, but you must celebrate that you got to a goal post. I had a coach who says he's not hit a goal in his business in six years, but he feels extremely successful. So I think the barometer is you can move the goal post, but if you never feel like you've been successful, then maybe there's some reflecting to do.

Launa Jae 39:58  

Yeah, and I think that comes back to like being present and being 10 toes down right, like, people literally hire me to help keep them accountable on their journeys, and a crucial part of that is being grateful and celebratory for the progress that you've made and where you are in the moment and how you're creating a new version of yourself, it takes time to create different neural pathways. And as humans, we want x result, and we want it now, and that's where a lot of resistance comes from, right? So enjoying it and realizing there's going to be sun, there's going to be rain, but it's all worth it, and it's all important to keep going. So let's normalize minty bees, right?

Lesley Logan 40:44  

Yes, yes, I vote for that. Okay, we're gonna take a brief break and find out where people can find you, follow you, work with you, and your Be It Action Items. 

Lesley Logan 40:51  

All right, Launa, where do you hang out? Where can they work with you if they are wanting accountability in their life, for their journey, their fitness journey, what do you got for them?

Launa Jae 40:59  

Yeah, you can find me on Instagram. I hang out more there than Facebook. My Instagram handle is launajae_ J-A-E underscore. I have my new website that launched this week, so I will be sending it over to you, if y'all are curious about coaching, anything like that. What it is that I do or you want to hear more random stuff come out of my mouth. Hit me up on there.

Lesley Logan 40:59  

Yeah, what's the website? We'll put it in the show notes, but just in case people are walking and talking. 

Launa Jae 41:27  

Yes, it's www.activelifesports.com\active-lifestyle. 

Lesley Logan 41:35  

Okay, we will put that in there. We gotta get you a short link. Brad is like, Launa needs a short link. It's brand new. It's one week. Congratulations. Those are not easy things to do. Okay, you've given us so much, Launa Jae, what bold, executable, intrinsic or targeted steps can we leave people with today?

Launa Jae 41:58  

Stay curious. Everything can teach you more about yourself. Create awareness around where you are, and get clear on where you want to go, and do not forget that grace and consistency go a long way. There are going to be hard days, but what do you do with them? Right? 

Lesley Logan 42:18  

Yeah, yeah. I love all. I love each one of those. I think that that's a, it could be one sentence, or it could be five commands, and you can pick one that you want. You're gorgeous. You're amazing, Brad and I adore you. And you get on a plane and come to Vegas, huh? Like, Southwest is having a sale. I'm sure.

Launa Jae 42:37  

Hey, you know it is like one of me and B's favorite places to come. It's come see you and Brad in Vegas.

Lesley Logan 42:42  

I'm just, we're just saying you should just get married here, that way we can be there. We, we have a Venetian you can get married in New York., New York. There's, like, all these different.

Launa Jae 42:52  

We can get married in your backyard, (inaudible).

Lesley Logan 42:56  

You can. You can get married in the backyard. Our wall matches your tattoos, you know.

Launa Jae 43:03  

It's meant to be, no, what's crazy is you're the second person that's asked if we were gonna get married in Vegas, unwarranted, too.

Lesley Logan 43:10  

Yeah, well, I just like to do unsolicited commands of people getting married in Vegas. 

Lesley Logan 43:16  

My loves. How are you going to use these tips in your life? Please let Launa Jae and the Be It Pod know, share this with a friend who needs to hear it. I mean, there's so many different good one liners to remember. If you find yourself taking a horse though, without water, maybe it's time to be curious. And until next time, Be It Till You See It. 

Lesley Logan 43:37  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 44:19  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 44:24  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 44:28  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 44:36  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 44:39  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Lesley shares an eye-opening stat about feedback bias toward high-performing women and celebrates a win from Dana Karen’s impactful challenge for people with chronic pain. Lesley also shares a personal win about filming for Pilates Anytime and how being challenged creatively led to growth. This episode is your Friday reminder that wins come in many forms and that they’re always worth celebrating.

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.

In this episode you will learn about:

• A surprising stat about negative feedback on high-achieving women.
• How Dana Karen created a powerful shift for clients in chronic pain.
• Why fulfillment sometimes matters more than numbers.
• What challenged Lesley creatively during her Pilates Anytime shoot.
• How doing things differently opens doors for growth.

Episode References/Links:

• Dana Karen's book: You're Meant to Move - https://a.co/d/62woZGt
• Pilates Anytime - https://www.pilatesanytime.com

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at [email protected] mailto:[email protected].

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSI

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FREE Ditching Busy Webinar https://ditchingbusy.com/

Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Lesley Logan website https://lesleylogan.co/
• Be It Till You See It Podcast https://lesleylogan.co/podcast/
• Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/
• Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQ
• Profitable Pilates https://profitablepilates.com/about/

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Episode Transcript:

Lesley Logan 0:00  

It's Fuck Yeah Friday. 

Brad Crowell 0:01  

Fuck yeah. 

Lesley Logan 0:02  

Get ready for some wins. Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:48  

Hey, Be It babe. Welcome to your FYF episode, your Fuck Yeah Friday episode, where we share wins. We share wins of yours, wins of mine, a mantra, we get inspired, we're to take it ourselves into the weekend, when that's the best time to be inspired, so that you can enter your work week and plan it all out and make your magic happen. So this inspired me. This is very interesting. I don't think it inspired me, but like, intrigued me. Around 76% of high-performing women receive negative feedback, compared to only 2% of high-achieving men. So what this said is around 76% of high-performing women reportedly received negative feedback from their managers, compared to just 2% of high-performing men. That come from data collected from 23,000 employees across 250 organizations, by the way. So why is this happening? So they think unconscious bias leads managers, male or female, to typically evaluate women during performance reviews on their personality rather than the work they contribute. Are they easy to work with? Do they get along with everyone? Are they likable and collaborative? These areas of feedback don't necessarily touch on a woman's performance, which hurts both the employee and the employer. The employee, remember, is the high-performer. She's going to be looking for concrete ways to grow and progress in her career. If she see it receiving feedback on how nice she is, well, she might start looking for work elsewhere. Managers keep it constructed and hold on to top talent. I thought that that was like interesting. I made me wonder, how do I provide feedback to different genders in any of the things that I'm doing? Am I providing feedback specifically on the tasks that they're doing so that they can become better, or am I talking about things that have nothing to do with the project? So I thought that that was just really fascinating to something we could all explore, like, those of you who have people on your team, how are you providing feedback? Are you keeping it even? Are you giving the same kind of feedback to people of another gender in your corporation? Like, how are you doing that? So, anyways, I hope that that kind of gets you thinking. 

Lesley Logan 2:35  

So let's go to one of your wins. This is from DK. My heart is so incredibly full right now. I'm on day two of a seven-day challenge, and I am running for getting active with chronic pain called Meant to Move, after my book. Remember her book? It's Dana Karen's book. I have been busting my ass for the past four weeks or so leading up to this challenge with IG lives and new freebies and tons of promos, and I was so exhausted by the time it even started. I was disappointed at first to just get four sign-ins, because I'm making like, $2 an hour, but I have to say that things are going so well so far, I just got off two back-to-back coaching calls with people telling me how grateful they are for the safe space about the challenge created, and how happy to they feel to have a guidance and support to get going. The second client said to me, the movement part is just a bonus. What I needed was a safe container to put my grief and feelings about movement and where it was okay to be starting from scratch and you gave me that. I mean, that sentiment right there was exactly why I wrote the book, why I created my first pain program in 2022 and why I made this challenge. I have been trying to figure out the correct format for years without success, and I feel like I'm finally hitting on something that might actually work if I can figure out how to find my people. I just feel so fulfilled knowing that this is working for someone, and it made my whole month. Dana Karen, DK, we love you. We're so proud of you. We're so proud of the work that you're doing. Thank you for sharing this with us. Thank you for being you, and thank you for helping people in pain get their move on. 

Lesley Logan 3:53  

All right, my win. Here it is real quick. You guys, I got to film for Pilates Anytime again, and they're dear friends of mine, and they challenged me to come up with some really great stuff. And we looked at the stuff that people have liked to play as anytime and what I want to do, and it's different than what I can do at OPC, and it's really quite fun. And so I can't wait for this content to come out, but I also just love that it challenged me. Challenged me to like, how do I succinctly say what I want to say in this tutorial that's different than my YouTube stuff. How do I create this class so that it makes sense at home, so you can repeat it forever and ever. I don't know their audience as well as I know my OPC audience, and that's different. And so it just was a fun challenge, and I had a great time. And I love the team at Pilates Anytime, and I also want to celebrate that they are been around for 15 years, and they really paved the way for OPC and other platforms like mine to even exist, and they've been so supportive of me and my journey and so just a win for everyone all around. 

Lesley Logan 4:50  

So, now, here we go. Life never leaves me without options. Life never leaves me without options. Life will never leave you without options. 

Lesley Logan 5:01  

Thank you for being you. Thank you for listening to this podcast. Thank you for sharing your wins with me. Send them in I can't wait to read them. Can't wait to share them on our next FYF and until next time, babe, Be It Till You See It.

Lesley Logan 5:13  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 5:55  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. 

Lesley Logan 6:00  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 6:05  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 6:12  

Special thanks to Melissa Solomon for creating our visuals. 

Brad Crowell 6:15  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

In this recap, Lesley and Brad reflect on their convo with Aletta Rochat, a trailblazing and executive presence coach, who shares what it really takes to show up with confidence. Together they unpack why owning your strengths—and saying no when it matters—can shift how you lead, speak, and connect with others. With this episode, you'll leave feeling grounded, energized, and ready to give yourself full permission to belong.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The real-world script for gracefully exiting client relationships.
• Why permission and belonging unlock authentic confidence.
• The danger of saying yes out of guilt or reflex.
• The difference between reaction and intentional action.
• Why your greatest strengths may be things you take for granted.

Episode References/Links:

• OPC Summer Tour https://opc.me/events
• OPC UK Mullet Tour https://opc.me/uk 
• eLevate Mentorship Program - https://lesleylogan.co/elevatewaitlist
• Pilates Income Accelerator … prfit.biz/accelerator 
• Cambodia October 2025 Waitlist - https://crowsnestretreats.com
• Aletta Rochat Website - https://www.alettarochat.com
• FemGevity - https://www.femgevityhealth.com/?via=lesley
• CliftonStrengths by Gallup - https://www.gallup.com/cliftonstrengths

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Resources:

·        Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g

·        Lesley Logan website https://lesleylogan.co/

·        Be It Till You See It Podcast https://lesleylogan.co/podcast/

·        Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/

·        Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQ

·        Profitable Pilates https://profitablepilates.com/about/

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Episode Transcript:

Brad Crowell 0:00  

Because we don't recognize this as a strength, we hold back articulating our value. We don't identify that we have something that most people might not have, and that becomes our superpower. 

Lesley Logan 0:13  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:55  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the emboldening convo I had with Aletta Rochat in our last episode. If you haven't yet listened to that episode yet, you are missing out. She's amazing. She's a badass. You're gonna wanna listen to it after you listen to this one, if you can just go back into your feed. I mean, she's the first president-elect who's a female for the International Toastmasters. 

Brad Crowell 1:19  

Yeah, international president-elect, yeah. 

Lesley Logan 1:21  

Insane, amazing. And that's not even what she went to school for, or thought she'd be doing. So I just think it's great. We'll get into her in just a second. But first, today is May 29th 2025 and it's World Digestive Health Day. World Digestive Health Day is celebrated every year on May 29th around the world. I think it's really funny whenever they describe the day, and then the description is the same thing with the words. 

Brad Crowell 1:44  

Yeah, it's also like today is May 29th. On May 29th we celebrate. Yes.

Lesley Logan 1:51  

The holiday provides resources and tools for gastrointestinal (G.I.) diseases to help more people in the general public make better decisions around their health. Awareness can lead to early diagnosis and treatment of G.I. diseases including cancer. It should also be known that G.I. diseases can lead to obesity. It can also create more understanding and better support for patients experiencing digestive diseases when their issues and conditions are better understood by the general public. I just think it's so important, if you are dealing with some stomach stuff, most people are not realizing how long they've been dealing with it, and it can lead to, as I mentioned, diseases, cancer, crazy stuff. You can have an imbalance of hormones, your mind, your actual mindset, how you feel, your emotions, are related to your gut, and if your gut biome is a fucking mess, and then you are also like, why does the world hate me? No amount of therapy is going to help you if your gut is telling your brain some other things. And so I highly, highly recommend, if you've got gut stuff going on, go advocate for yourself. If your G.P. is not listening to you, go talk to somebody else. We just had someone come to the house, which blew our mind. Our crappy insurance sent works to the company, and that company came to our house and literally sat down was like, what doctor referrals do you need? And I was like, oh, you can do that for me? And so you all know from over the last year how much FemGevity helped me with my gut stuff. Like, it's been really amazing to know the difference between like, I'm not feeling awesome, and, oh, this is my gut problem and. 

Brad Crowell 3:22  

But it still doesn't change the fact that you have to go to a doctor locally to get blood drawn or things like that, right? 

Lesley Logan 3:28  

Yeah, you still have to go do stuff, yeah? Well, FemGevity sends something to you, but you don't have to use it, like, you have to go, like, it is annoying to go advocate yourself. It is annoying to feel like you're crazy. It's annoying to feel like you're not being listened to. But literally, if you have H. Pylori, and you let it go on its own thing, it can lead to cancer, okay? If you have other things, it can lead like you don't get to ignore your gut, you don't get to. So I'm really excited that this day has its own day, which is May 29th, and it's a world holiday. 

Brad Crowell 3:56  

It's a world holiday. 

Lesley Logan 3:58  

Go talk to your G.I. about your shit, like literal shit. Okay, OPC Summer Tour tickets.

Brad Crowell 4:06  

Don't tell us about your shit when we meet you on tour. 

Lesley Logan 4:09  

No, please don't. I don't want to hear it. I don't want to talk about my shit. I don't want to hear about your shit. But do you want to go on the West Coast tour? The tickets are already available. I actually don't even know how many cities we're going to at the time that we're recording this, but the team does.

Brad Crowell 4:22  

I haven't actually. 

Lesley Logan 4:22  

We are, here's what I do know, we are spending a fuck ton of time and money to cross the border and go to Canada. So we are finally adding an international options to our West Coast tour. And so you're going to definitely want to the other Canada stops and or I know that we're hitting when I say West Coast, I mean California, Oregon, Washington. I know that we are hoping to do Idaho and Utah. Obviously while we're recording this, I don't have it in front of me, but I do know that the tickets sell fast, because our seventh tour, which is our winter tour, our last one, had literal cities sell out in 24 hours. So go to opc.me/events to see all the locations. Next up is September. We're going to be in the U.K. We have two cities with two day events at each one, Leeds and Essex.

Brad Crowell 5:06  

Nineteen.

Lesley Logan 5:08  

19 cities? 

Brad Crowell 5:08  

I think we're on track for 19 cities with classes. 

Lesley Logan 5:12  

Cool. 

Brad Crowell 5:12  

Yeah, on the Summer Tour. 

Lesley Logan 5:13  

Okay, well, thank you. So now we're on to Essex and Leeds and so this is our business in the front, Pilates in the back event, and it's two days long. Super fun, super affordable. You get six workshops, two classes for 550 pounds. 

Brad Crowell 5:29  

I mean, it's kind of a steal, not a lot, yeah. 

Lesley Logan 5:32  

Yeah, it's nuts, it's insane, and it's really fun. We get to spend a lot of time together, and the space is really limited and Leeds is like (inaudible).

Brad Crowell 5:38  

I think it's 485 pounds, 400, it's like 500 pounds. Somewhere around. 

Lesley Logan 5:41  

Oh, maybe it's only 500 pounds. 

Brad Crowell 5:42  

Yeah, because this is exchange thingy, so I can't remember exactly, but. 

Lesley Logan 5:46  

Don't, don't listen to either of us quote a price. Just go to opc.me/uk. 

Brad Crowell 5:51  

Yes. 

Lesley Logan 5:51  

Because the early bird is over, but they're still a deal. Because the actual events, if we were to charge you for each one by itself, is like 2000 pounds, it was something ridiculous. 

Brad Crowell 5:59  

That's way, way, way, way, way more. So yeah. 

Lesley Logan 6:02  

So, opc.me/uk for the Leeds event or the Essex event. Leeds only has 16 spots, and I know we only have four left at the time we're recording this and then (inaudible).

Brad Crowell 6:11  

And it's not just Lesley who will be teaching, it'll be me, too. I'm actually gonna be there helping out. We're gonna do a couple of business life workshops, and then we're gonna do four Pilates workshops where you're digging into actual Pilates stuff, then I'm not teaching those. And then Lesley is also going to do a couple of classes and all the things, and then we're going to hang and, you know, all of it's going to be a blast, so. 

Lesley Logan 6:32  

It's going to be so fun. And here's the deal, if you're like, oh, I'll go to the next U.K., I'm already in talks. 

Brad Crowell 6:37  

Literally don't know when that's going to be. 

Lesley Logan 6:38  

Yeah, I'm already in talks with several other countries that are across the world. And to be honest, Brad and I actually do like living in Vegas. So we are no longer doing multiple 12 hour flights in a year, just like not a thing for us. So I don't know that we'll hit the U.K. in the next two years after this. 

Brad Crowell 6:57  

Yeah, at least.

Lesley Logan 6:57  

Even though that Brad loves it, we'd be there for vacation and not for work. So opc.me/UK is where you get your tickets there. What else, Brad? 

Brad Crowell 7:04  

Okay, next up we got eLevate, y'all. If you've not heard of it, it's Lesley's Pilates mentorship program. It's a nine-month program, and you should do it, because it's going to change the way that you teach in incredibly dramatic way. You're going to feel way more confident about everything. People who take this program have told us they've stopped class planning. Their voices are not shot by the end of the day. They are not afraid of a random client walking in the door that they wouldn't necessarily know what to do with or prepare for. They don't have to do those things anymore, because when you go through this program, what you're going to do is you're going to dig in to all the different pieces of equipment, okay? And you're not just like learning exercises on them, although you will do that, you will learn everything that Lesley learned from Jay Grimes over the more than 10 years she studied with him and with Sandy Shimoda. You are actually going to be connecting the dots across the pieces of equipment that is going to allow you to understand why are you doing this thing with this person on the chair? Why would you then take them over to the barrels and do this other thing over there? And then, you know, because ultimately, you're understanding what their goals are, and then you can create the path through the equipment and through the exercises for them to reach their goals. Okay, how cool is that for you to just be able to understand that and not necessarily have to, like, go hit your books and be like, oh, I can't remember what I need to do with this person. No, when you go through elevate this stuff really comes together. And the the amount of confidence that has brought the people who have finished, which at this point, we got about 50 grads and 25 more people going through it this year. It's just been overwhelming feedback and in a positive way. And we want you to come. We're gonna do just the workout. Come get you know, move with Lesley, and then hang out afterwards. We're gonna do a Q&A talk all about eLevate. We are literally more than 50% sold out for 2026 so there's not that many spots left, but to find out about when this class is going to happen, go to lesleylogan.co/elevatewaitlist elevatewaitlist.

Lesley Logan 9:09  

I love this program so much. It's so much fun, and I'm really excited because next year we are going to do the two, two rounds again. We're not going to do it for the following year. This is the last time we can really commit to doing that, mostly because we just had so many people interested. We really, really didn't want you to wait. So we opened up another section, and like Brad said, it's almost sold out. It's just one of my favorite things. I get to spend so much time with you guys, and you, the progression, and then also, when you graduate, you're in the alumni group, and then I get to and then we're still together, and I'm still watching people elevate it's just (inaudible).

Brad Crowell 9:25  

We actually have a smaller group inside of the alumni who all virtually get together once a week to take an OPC class together and encourage each other and just get their movement. 

Lesley Logan 9:51  

From around the world. 

Brad Crowell 9:52  

From around the world. It's super cool. You know, we didn't set that up. They set it up. It's awesome. Anyway you want to be at this class. Go to lesleylogan.co/elevatewaitlist that'll be this summer. 

Brad Crowell 10:04  

All right, next up, we got the Pilates Income Accelerator. If you are taking money from any person to teach them anything, whether that's Pilates or yoga or whatever, probably Pilates, because of who our audience usually is, I want you to come to this free workshop that I'm doing called the Pilates Income Accelerator. Go to prfit.biz/accelerator that's profit without the O dot biz slash accelerator. We're going to be covering three major secrets, about mindset, about money, about the numbers, and about marketing, and the messaging, the language you're using. We're going to be digging into those things, and then afterwards, I'm going to be able to answer questions about your business. So you can send in a question early, and I'll have it prepared so I can read through these questions and make sure everybody gets some kind of an answer here. I want you to come. It's free. You should do it. So go to prfit.biz/accelerator. Finally, Les, where are we going in October?

Lesley Logan 10:59  

Crowsnestretreats.com that's where we're going. We're going to our house in Siem Reap we have a lovely retreat planned for you. Oh my goodness. It's so wonderful. It's so cozy. It's a small group that can attend this event. We do Pilates five days. We go to the temples for two days. We take you to a lotus farm. We take you on a water tour. You get massages, and you also get to, like, really figure out what it is that you want when you leave, when you go home from the retreat. 

Brad Crowell 11:26  

Yeah, so those are all what are we doing, but why would they go? 

Lesley Logan 11:30  

Oh, I mean, because you're gonna feel like a freaking rock star when you come back, like you're actually gonna feel so good, you're gonna feel like you actually were in wonderment for a week. Wouldn't you like to get in wonderment for a week? I think so.

Brad Crowell 11:43  

Yeah. Wonder. 

Lesley Logan 11:45  

Why do you think? 

Brad Crowell 11:46  

When you think about Angkor Wat, it does create that intense curiosity, that wonder. How was it possible that they did what they did 1000 years ago, and for it to still be standing today, with all this epic, intricate carvings and all this stuff. You know, when you go on a journey like this, it's an adventure. You get to meet other amazing, adventurous people. We've also had, similar to eLevate, we've had retreaters stay connected afterwards. We've had like group retreat calls afterwards. We've had retreaters come back, bringing other people, because it was so inspirational. 

Lesley Logan 12:24  

This coming one in October has someone from the last one, and then someone she's bringing her friend. And then last October, we had someone coming for the second year in a row, so like, just fun. 

Brad Crowell 12:34  

Three or four times now, you know, yeah, we've had it happen over the years. 

Lesley Logan 12:38  

It's a true like, when we hear the word retreat, it's like a true retreat. You get to really turn off what's going on in the world and focus on you and being in awe.

Brad Crowell 12:47  

Yeah, that's what's in it for you, y'all and you should join us. Go to crowsnestretreats.com. Before we get to Aletta, we have an audience question but. 

Lesley Logan 12:55  

Yes, okay, I'm hijacking the questions again. 

Brad Crowell 12:57  

Yeah, before you ask the question, I'm just gonna give it a quick preface. We spent the better part of a year building a tool that allows you to effectively have your own internal Google search situation going on through an AI tool that allows you to understand all the answers that Lesley and I have been giving to people for the past 10 years of coaching for fitness business. We call it the Pocket LL. And this tool, it was trained on 10 million words, where blog posts, webinars, courses, coaching, calls, group coaching calls, all these things where we're answering all these questions. And then we compiled it all into this insane database. And then we've got this awesome tool that you get to use when you're an Agency member. And today, we wanted to feature a question anonymously. We're not going to say the person's name, but we're going to feature a question that somebody actually asked the Pocket LL, so here you go.

Lesley Logan 13:48  

Yeah, so I have a problem client that gives me anxiety every time she comes in, but I owe her another six sessions in her 10 back. How do I fire her? 

Brad Crowell 13:57  

That is, that's tough. 

Lesley Logan 13:58  

And Pocket LL, said firing a client is never easy, but it's often necessary for your peace of mind and the health of your business. The image you see here captures an essential truth, it will never feel good to fire a client, but the sooner you take action, the fewer issues you'll have. Holding onto a problematic client can cost you more than just your sanity. It can affect your energy, your other clients and even your team. Here's how you can handle this gracefully. One, acknowledge sessions owed. You can refund the remaining six sessions or offer them to another instructor if you have one available, this ensures you're honoring the financial commitment without continuing the relationship. Two, be direct, but kind, say something like, thank you so much for working with me. I've realized that I'm no longer the best fit for your Pilates journey. I'd be happy to recommend another instructor or studio that might suit your needs better. Three, stick to your boundaries. If this client has been violating your policies or creating undue stress, don't feel obligated to explain or justify your decision. As I said before, you're not going to convince crazy. Keep it professional and move forward. I love when she quotes herself, which is me. 

Brad Crowell 15:00  

You're not gonna convince crazy. That is amazing.

Lesley Logan 15:03  

I know. I mean, like I said that, so that's what I love about this. Okay. Four, prepare for pushback. Some clients may try to argue or guilt you into staying. Stay firm. Remember, you're creating space for better clients who respect your time and energy. And number five, focus on the opportunity. Once this client is gone, you'll have room for someone who uplifts you and aligns with your business values. Trust that the universe will fill that space with someone amazing. And then she always prompts with other questions. If you want to continue the conversation or you can just go start it's all good. 

Brad Crowell 15:32  

Yep. Yeah. I mean, listening to those answers, I actually know the story behind every piece of that answer, because it's multiple conversations, over multiple calls, over multiple years, over multiple courses. And it's amazing that this, this tool is a, this search tool, is able to gather all that information and turn around and present it to you in a way that is cohesive, concise, and also you can actually use to take action. So. 

Lesley Logan 15:57  

And it's and it's from all the years of experience of coaching thousands of businesses, and also all of my years of being and everything in this industry you could be. So I just really am so proud of the Pocket LL. And I do go through once a week and edit anything. And I'll, first, I stick with the things where people trigger an alert, because you could say avocado, if she makes sense to you. And then also I'll just go through for quality control and just read some of our answers. Sometimes I add another sentence because I'm like, oh, here's another idea. You know, now that I'm this many more years or I've helped this many more people, so it's always evolving. It's always getting better, and it's there for you no matter where you live in the world, as long as you're an Agency member. 

Brad Crowell 16:36  

Yep, yeah. So if you're interested in what that even means, what that is, come to my free webinar like I was talking about go to prfit.biz/accelerator we will talk about Agency at the end, before I answer questions and come check it out.

Lesley Logan 16:48  

And then also, we'll go back to answering the questions you send in. I just wanted to hijack it because it's my podcast. 

Brad Crowell 16:53  

I love it. I love it. All right. Well, stick around we'll be right back. We're going to dig into the conversation you have with Aletta Rochat. It was very inspirational. She is really good at bringing out excellence in people, so we'll be right back. 

Brad Crowell 17:09  

All right. Welcome back. Let's talk about Aletta Rochat. Aletta is a public speaking coach and executive presence mentor based in Cape Town, South Africa. So an executive presence mentor, okay? She coached and trained in 21 countries, and will soon become the first woman from Africa the and only the 10th woman in 100 years to be the international president of Toastmasters International. So the 10th woman in the in what the last 100 years. She helps clients become more confident presenters by communicating with clarity, owning their presidents and reclaiming their sense of belonging. She also has been involved with Toastmasters since 2008. She has gone through all their educational material, and she's like the highest educator that they certify all the things she actually had a really great story about how she started to realize public speaking became like her survival mechanism, and then how it went on to now become her, you know, how she's supporting others succeed. I thought that was pretty cool. 

Lesley Logan 18:10  

I also just, you know, like you like you hear, I heard about Toastmasters, like. 

Brad Crowell 18:14  

I've heard about it so many times and I've never done, I don't even know what it was. 

Lesley Logan 18:16  

And you kind of think like, oh, it's kind of like a Moose Club, like the Moose Lodge. Like, it's just, you know what I mean, but it's not, it's like, still going so strong, and it's helping a lot of people.

Brad Crowell 18:26  

She said they're in 150 countries. 

Lesley Logan 18:27  

Yeah and it made me go all the people who are like, I need a friend. Go to fucking Toastmasters. Like, hear their stories. You'll connect. Yeah, you have to publicly speak, but you're gonna be around people.

Brad Crowell 18:37  

Well, she said you're guaranteed claps and guaranteed support, or you're guaranteed an audience and you're guaranteed claps. 

Lesley Logan 18:43  

It sounds better than AA, where you also get both of those. I just think it sounds amazing. I'm so excited we're gonna highlight this. She said, "I show up differently when I think I belong." And she said that someone once told her, remember that you belong. That phrase helped her stay relaxed and be more spontaneous and likely to share her ideas. And I think that that's so important because for her to be where she's at in, in the world, but also in Toastmasters, each time she leveled up, there'd be, like, a reason to go, oh my God, who let me in here? They're gonna find out, like Maya Angelou is like, someone's gonna find out that I don't know what I'm doing. But if you remember that you belong, it changes how you show up. And you show up willing to be more yourself, which is going to allow you to connect with more people. And it's just so, so important. 

Brad Crowell 19:32  

Well, I think also not only the vibes, the vibes are weird when you feel like you don't belong, but when you feel like you belong, you will approach the group, the conversation, the experience, in a much different way, because you're gonna participate. I mean, honestly, that's like the biggest thing. When you feel like you belong, you feel like you're allowed to participate, and if you feel like you don't belong, what do you do? You stand there and listen. You don't talk, you don't do anything. So I thought it was really, also, like, amazing that advice, hey, remember that you do belong. Remember that you do and she said, this was instantaneously a life-changing statement for her. 

Lesley Logan 20:11  

Yeah. And so she even said, even though it wasn't a Be It Action Item yet, she said, "If you belong, how would you show up? How would you speak up?" And she says, like, it's like a fundamental building block of confidence and executive presence. And I just thought, yeah, we need to put that on our mirrors everywhere we can read them before we walk into a room where it's new for us. We're feeling a little nervous. I just thought was brilliant.

Brad Crowell 20:32  

I really dug in when she was talking about when to say yes, because you, you were asking her, it's like, wow, you seem willing to say yes to things. And she said, to my own detriment, sometimes I've said yes when I shouldn't have, but she said, the worst thing you could do is say yes to something that you don't want to do. And she was talking about, I think her example was like the Boy Scout troop, they asked her to do some specific role and and she said, thanks, but that's not the right role for me. I you know, she said there was nothing about it that lit me on fire, nothing that was exciting in any way to me, and to other people it might be really exciting, but for her, it wasn't. And she she said something very specific. She said when you say yes to something that you don't want to do, you literally start off building resentment from the, from day one. 

Lesley Logan 21:19  

Yeah, she's correct. Honestly, I can look back going to the question, like, how do we fire a client? I remember taking the check going, I don't really want to teach her. And then the moment she texts me the next week, can I change my time? I'm like, like, it was, like a zero to 60 resentment, as opposed to someone I was really fired up to teach but like, oh yeah, this is your first time. We can do it, but not after that, you know. So she is 100%.

Brad Crowell 21:44  

Yeah, that was so poignant that she identified the resentment factor right out of the gate, you know. And we, why do we say yes to things that we don't want to do? Probably because we feel stuck, you know, like we feel like we have to. We feel like we're, you know, social pressure, guilt, money, something. There's underlying fear there that is making us do it. Could be family. That's like forcing us to do it, and it just builds that resentment. She said it should be both sides of the coin. You want to say yes because you want to do it and you also want to learn. I mean, what are the stories we tell ourselves? I have to say yes because I'm the right person for the job. I have the most experience. I just have to do it. No one else is going to do it, so I'm going to do it. These are a lot of reasons why we say yes, but we don't want to. Ultimately, it's important to offer service. I'm not arguing that we shouldn't be serving people, but even that service should be also doing something for you.

Lesley Logan 22:37  

Yeah, because you won't show up the same you just won't show up the same way. And I had someone who we actually really love and support in a lot of ways financially, and they'd ask me to be on a board. And if you guys have ever been around me, you know I've been on a board before I got burned. It was traumatizing. It was a whole thing. And I was like, I'll never be on an unpaid board again. And of course, I get this invite to apply. And I was like, there's a part of me is like, oh, they want me. And then I was like, oh, I can't do this. And then I was like, oh, I'm gonna let them down. I have, I know they need someone. Maybe I could do it if it's just, like, this much time a week, I was literally doing like, mental gymnastics to figure out how to say yes to the thing I already knew would not be the right thing. And then it took me forever to write up a thank you. But no, thank you. And you know what they said? We totally understand and thank you for being so honest. We don't want anyone to do this because they feel obligated, you know, and know that the door's always open if you, if anything ever changes and I was just like, oh, it could be that simple. It could be that simple. And honestly, if they'd answered any other way, I've been like, we're so disappointed. That is a fucking red flag to run away from. But if they're willing to be grateful, and you know, if they asked me, like, Who else do you do you know anyone else who could be right for this? I would have absolutely sent them some people, you know. So I just think that, like you can also see the true colors of the person if you're, if you're being authentically honest about whether you can say yes or no. 

Brad Crowell 24:09  

I was laughing when she started to, to, she basically said, if you have helium hand, where just your hand goes up and you can't seem to stop it. I was laughing. I was like, what did she say? I literally rewound it. Listened to it twice. She said she's now learned to sit in her hands every now and again. So, good for her. And she said, you know, just make sure saying yes is not a reaction or a reflex reaction, but it's a concerted action. It's a decision that you're making. So awesome. 

Brad Crowell 24:37  

Well anyway, great takeaways right there from Aletta. Stick around. We'll be right back. We're going to dig into those Be It Action Items. 

Brad Crowell 24:46  

All right, welcome back. Let's dig into those Be It Action Items from Aletta Rochat. What bold, executable, intrinsic or targeted action items can we take away from your convo? She said, hey, here is how you identify your superpowers, which I'm all about. She said what are the clues to your superpowers? It's what other people keep asking you for help with. What is, what is it that you are consistently asked about, like, hey, can you help me, like, prep this thing or cook this dish or organize this event or be on the board or whatever. What is the thing that you keep being asked to do? She shared that most people overlook their strength, strengths because A. they come supernaturally to you. You might not even realize that they are a strength that you have, that others don't. They often become the most powerful gifts, right? Like, my mom has the gift of gab. That's what everybody said. Wow your mom, she's amazing. She talks to everybody. She's got the gift of gab, right? Well, sometimes the gift of gab was like, my dad was like, are we ready to go? Are we ready to go? So the way that I grew up, sometimes the gift of gab was a negative thing, because it was like, talk, talk, talk, talk, talk, right? And it wasn't until later that I realized that it can also be a positive thing. So sometimes we look at what actually is a strength in the wrong light.

Lesley Logan 26:04  

Because somebody may have told you, yeah, told you you talk too much, or you're a big jokester, or you don't take things seriously, but there's always a positive side to a coin. 

Brad Crowell 26:12  

Yeah, and I'm not trying to do my dad a disservice there, but I called him out, that's not what I meant.

Lesley Logan 26:17  

If Steven listens to this. Hi, Steven. You can come visit anytime.

Brad Crowell 26:30  

Aletta said that somehow society, that's a very inside joke, y'all, and I don't think literally, anybody except for my family, would get that. Aletta also said somehow society has conditioned us that we tend to verbalize what we're good at saying, oh, it's nothing, no big deal. Oh, yeah, you know, glad to help. You know, but we don't actually identify that it's really a superpower. An example that I didn't understand when I was in my band in when I first moved out to L.A. and I'm like, running around getting us set up to do the get the show, I talked to the venue owner, I like, figured out the night of the week that the band could do it. We rehearsed. We had to do a bunch of rehearsals. We get in there. We made a little marketing flyer. We distributed the marketing flyer, got it out into the community. All to do what? I just wanted to play. I just wanted to play on stage, right? And so I'm doing all the things to so that I can get up on stage and play. And what I didn't understand was that doing all those things that's actually part of my superpower. I saw the path through, how do I get to the end goal, you know? And then what are the steps that we need to do to do it? And ultimately, when I, when I finally identified that this was a strength of mine by doing the Strengths Finders exam, the first time I took it in 2010, it was this mind-blowing thing, because I was like, oh, everybody doesn't do that. I thought this was just the what you just do, what you have to do. I guess. That's the way I saw it. And it wasn't until I understood that this was actually valuable that I was able to go get a job to do literally that, and that's how I got into operations instead of companies. Kind of crazy. (inaudible) Yeah, you know, she said, We trivialize it because we don't recognize this as a strength. We hold back articulating our value. We don't identify that we have something that most people might not have, and that becomes our superpower. It can, it should. When we look at it through that lens, suddenly you're like, oh, this is something I'm inherently good at, and that is really a superpower. It's amazing. Like my mom's gift of gab is a superpower. You know, figuring out a way through the chaos is my superpower. But how do you identify that? Right? Then, when you finally are able to identify that again, I do recommend Strengths Finders, Clifton Strengths, they call it now. Now you get to finally say, my superpower is x, right?

Lesley Logan 28:48  

Yeah. 

Brad Crowell 28:49  

What about you? 

Lesley Logan 28:50  

Okay, so I said it before, but I think it's real. I really love that it's back here in the Be It Action Items, just in case you need to hear it again. She said, reclaim your sense of belonging and give yourself permission to belong. Aletta urged us to reclaim the feeling of belonging if we've lost it. She emphasized, it's within our power to grant ourselves permission to belong. And once you reclaim it, start playing with it. You can start thinking and start speaking and start acting as if you belong. It might feel like you're this is like the true be it till you see it, it's gonna feel like you're acting. There was an interview that's coming out, or it may have already been out, where someone talked about how they love the podcast name, because every day, we allow actors to play a role in a movie, and we believe them, right? We believe that they are that person for that period of time. And being it till you see it is like acting as it. And so you are going to reclaim it, and you're gonna play with it. You're gonna play with belonging, all that stuff, and before you know it, you'll have played it so much that you become it. That's it. You become the person that belongs. You're giving yourself permission. So I just thought, I was like, that's a be it till you see it right there. That's why this exists. So thank you, Aletta, for being you. You're so amazing. I'm so glad we're able to make this happen. I'm Lesley Logan. 

Brad Crowell 30:03  

And I'm Brad Crowell. 

Lesley Logan 30:04  

Thank you so much for listening. I hope this was really awesome for you. I really loved it. I also just love her voice. I love the way she explained things, the helium hand, like there's just so many things to go back to and listen. So please take another listen through if you haven't already, share it with a friend who needs to hear it, especially the ones who need to sit on their hands, but also the ones who need to be reminded that they belong and until next time, Be It Till You See It. 

Brad Crowell 30:26  

Bye for now.

Lesley Logan 30:28  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 31:10  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 31:15  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 31:19  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 31:26  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 31:30  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Lesley Logan sits down with public speaking coach Aletta Rochat—president-elect of Toastmasters International—to explore how communication shapes confidence, leadership, and executive presence. If you’ve ever held back your voice or downplayed your strengths, this is your reminder to reclaim your space, speak with purpose, and lead with clarity. Whether you're leading a team or learning to own your story, this conversation will change the way you show up and speak up.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Why your “yes” should come from alignment—not fear.
• How to use your voice with clarity and intention.
• The power of naming and owning your superpower.
• What executive presence really is—and how to build it.
• Why Toastmasters helps far beyond public speaking.

Episode References/Links:

• Aletta Rochat Website - https://www.alettarochat.com
• Aletta Rochat Linkedin - https://www.linkedin.com/in/alettarochat
• Aletta Rochat Facebook - https://www.facebook.com/aletta.rochat
• Aletta Rochat Instagram - https://www.instagram.com/alettarochat
• Toastmasters - https://toastmasters.org
• "I Belong" Playbook - https://beitpod.com/belonging
• Mastering the Art of Exercising Authority - https://beitpod.com/exercisingauthority
• The Artist’s Way by Julia Cameron - https://a.co/d/9CwCcIp

Guest Bio:

Aletta Rochat is a certified World Class Speaking Coach, professional speaker, and president-elect of Toastmasters International. Based in Cape Town, South Africa, she has coached clients in over 21 countries and is the first woman from Africa elected to lead Toastmasters in its 100-year history. Aletta helps leaders and professionals communicate with clarity, confidence, and executive presence—whether they’re stepping into boardrooms, big stages, or everyday conversations. 

She holds a Bachelor of Arts degree from the University of Witwatersrand and a diploma in marketing management from the University of South Africa. Aletta is also the author of two books on public speaking and the creator of the “I Belong” playbook, a self-reflection tool designed to help individuals reclaim their sense of belonging. Through one-on-one coaching and group programs, Aletta empowers people to lead not by being the loudest voice in the room—but by being the most intentional.

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Episode Transcript:

Aletta Rochat 0:00  

We hold back articulating our value and how we can help solve problems and how we can move projects forward, because we somehow have this incredible anxiety around saying what we're good at. And once you get over that and saying, my superpower is, and this is how it can help you, you become someone who contributes to problem solving on a personal level, in your job, in your community.

Lesley Logan 0:27  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 1:05  

All right, Be It babe, this is for you. If you have ever downplayed an idea or thought about doing something on a whim, maybe you've downplayed yourself. Today's guest went from like being a stay at home mom to kind of following this urge to go to a Toastmasters to then being, correct me if I'm wrong, Aletta, but like, the head of Toastmasters for the world, 150 countries and like that. So I am really excited because we talk about public speaking, but we also talk really about how to belong, and I think it's an important message that every single one of you needs to hear. And hopefully, we inspire you to check in with yourself, and maybe, and maybe think about the words that you want to communicate in this world, and how you can get them out there and not be super scared about it, because we all actually are so blessed and so lucky to have special gifts and superpowers. And Aletta Rachat, our guest here today, really helps you kind of be proud of that and own that. And so here she is. 

Lesley Logan 2:12  

All right, Be It babe, we're about to have a very fabulous, wonderful conversation, and I think you're also just going to love to listen to our guest, because she's got one of those accents you just want to all the time. Aletta Rochat, thank you so much for being here. Will you tell everyone who you are and what you rock at?

Aletta Rochat 2:26  

Thank you, Lesley, wonderful to be with you. My name is Aletta Rochat. I'm speaking to you all the way from beautiful Cape Town South Africa. And my passion is helping people be more successful through the way they communicate. And the first person from Africa, never mind the first woman from Africa, who will soon be the international president of Toastmasters International, which I'm so excited for, and only the 10th woman in 100 years of the organization's history. So we are really helping, hopefully inspiring many other women to follow in my footsteps. I've coached and trained in 21 different countries, and I currently spend a lot of my time coaching clients to build executive presence, which is rooted in the way we communicate with each other and what we think about who we are and what we have to offer the world. And the author of two books on public speaking, so you can see, I'm just in the communication game. I love it. 

Lesley Logan 3:27  

Okay, so first of all, congratulations. That is amazing, the accomplishments, and it's a little shocking in the length of time that you'll be the 10th but I, but I love that. I think it's important. I was really drawn to you because so many people are afraid of public speaking. So many people have a desire to share a story. Now, more than ever, I meet people who want to talk about the things that they do. They want to help people. They want to take their story and give it out there. But they could write the book. They could put the posts, but once they have to actually, like, put their face to words in front of people, and now public speaking isn't even just being on stage it's even just like putting stuff out on social media, people have a hard time communicating because they get so scared. 

Aletta Rochat 4:09  

Yeah, they do. And it's, you know, people are scared for different reasons. Sometimes it's you've had a bad experience when you were at school and somebody laughed when you spoke up. Sometimes it's a comfort zone thing. So you find speaking to your friends, but should you be in a meeting at work and speaking to senior management? Suddenly your brain evaporates and you just can't get out. And it's not that the thoughts aren't within you. You've got the ideas, you've got the talent, you've got the commitment, but somehow articulating that in front of people can be very difficult. The thing that I've noticed in myself and other people, when you get anxious, your brain is thinking, oh my gosh, what am I going to say? And you're trying to formulate those words. At the same time, you're watching yourself make a fool of yourself. So the anxiety just explodes and it becomes almost impossible to be you. And ultimately, if you and I were sitting across the table having a cup of coffee together, you'd easily be able to tell me what your ideas were and why they're important. But, somehow, some context freak people out and then they just shut down. And then we don't see the real them. We don't see the value that they can offer.

Lesley Logan 5:24  

Yeah, well, thank you for, like, kind of normalizing it, because it's a common thing that people are going through. So, can we go back how did you get started in even helping people speak and communicate? Because that's not something, when you're a child, I wonder, like, is that something you dreamed of doing? Well, how did you get into this?

Aletta Rochat 5:42  

It was a survival skill. I had a very nomadic childhood. My dad was in mining, and from a very young age, we moved around a lot. So I was born in South Africa, we moved a couple of times there. By the time I was five years old, we moved to Zambia, and then we moved to Canada, and then we moved to Tasmania, and then we moved back to South Africa. So I can have I've got such a clear memory of being about eight years old, going to my next new school on my third continent, and standing in front of this classroom of people I didn't know, and innately knowing that the way I spoke to them would determine whether or not I had friends at break time. And of course, very importantly, if you're eight years old, whether or not you get an invitation to a birthday party. And I remember holding my mom's hand, you know, before she said goodbye and saying to myself, Aletta, you've done this before, you can do it again. And at that young age, I figured out a few basics. When you're new in an environment, you listen before you speak, because you've got to find out what's important to that group. And once you know what's important to them, then you can slot in on the conversation. That type of thing. So I had many opportunities to practice that as a child, I was always a kid with a funny accent, the one who started not at the beginning of the year, but midterm. And that happened again and again. And as an adult, with my husband's job, we moved and stayed in America, in Pittsburgh for a while. We lived in London. So, I got to repeat those practices many times. And then when I started coaching, I suddenly thought, where did I learn this? And it all went back to my childhood. So it was just very important to me to fit in, like for all of us, whether it's a new job or a new team or, you know, you're dating someone and they've got friends and family you want to fit in with, these skills are applicable in all those situations.

Lesley Logan 7:40  

Yeah, thank you for saying that because I also think people could hear, like, you're Toastmasters or not, because I could get coached for these things. But really, we all need these skill sets, even in family dynamics, especially now in family dynamics, not everyone agrees. How incredible, as a child that you're like you learn to observe and also to clearly state who you are and what you like, so that you could be accepted in. That's a superpower that you have. They were traveling and everything. But how did you get into Toastmasters and public speaking? Did your job have you doing presentations or did you decide, because you're a coach, you wanted to go out and talk? What was the impetus to make you want to go out and speak more?

Aletta Rochat 8:20  

So Lesley, I'm one of these strange people that actually has always enjoyed public speaking. I know I'm not the normal. But it never, it never freaked me out. So I've always enjoyed it, and I did it as part of my job, before I started raising kids, and then I got to the point I had three beautiful children and love being a stay-at-home mom, but I was wanting something for me, and when I went to my first Toastmasters meeting, it wasn't to become a better speaker. I joke that I was running away from my kids. I just wanted me time. And when I got there, I want to, I'm a lifelong learner. And immediately, I was so impressed with the people who were, you know, speaking that evening, and I knew I could learn, so I just followed the desire to learn. And of course, I loved communicating in any event. And I just there was a path I could never have foreseen that I would become the leader of this global organization at the time. But I just kept on saying yes to the next opportunity. They started asking me to do PR for the club, and I said yes. While I was doing that, someone called, and I said, well, come along to our meeting and see what it's like. And then she said, I'm phoning for my boss. He's too busy. Can't you help him? So I just said, oh, yes, I can. And that became my first client. And so it was an unintended consequence of joining Toastmasters was stepping into this role of coaching other people, and subsequent to that, I've got coaching certifications, and it's really my happy place training and leading and coaching is, feeds my soul, so I really enjoy it, and that means it doesn't feel like work.

Lesley Logan 9:56  

Yeah, you are seeking out things and then you would say yes to things. And I wonder, you know, some of the people who listen get themselves into places because they say yes too much. How did you make sure that when you were saying yes to things, that it actually was enhancing what you were doing and not compounding or stressing or causing you to not be able to do the things that you love? Is there something that you, you measured each yes with? Was it like a gut feeling? How did you do that? Because I'm wondering how we can take your like saying yes to these amazing things, to people who might be saying yes to not amazing things.

Aletta Rochat 10:33  

I think the reason you've got to, you've got to understand why you're saying yes. So if you're saying yes to get validation or you're saying yes to feel accepted, or you're saying yes because you're afraid of saying no, those could all lead you down very strange paths. So you've got to say yes to something that means something to you. You know, I've always been a volunteer. I love volunteering, but I remember when my kids, my son, was involved in scouting, and they wanted me to take on a role of quarter master, which was looking after all the scouting equipment. I just knew I had to say no because it didn't feed my soul, you know, I couldn't imagine anything. You know, I know they're talented people who do that job, but it wasn't me. So you've got to be true to yourself when you say yes, and it's got to bring you joy at some level, but it's not yes out of a sense of duty, and then you've got resentment for it. It's got to be something where you say yes because you want to give and you also want to learn. So to me, that, it's both sides of the coin. You can't just say yes to give and you're not learning or getting anything back. There's got to be value in it for you. And we've all got busy lives, and we've got to fit this into whatever else you've got going, your job, your family, looking after you as a person, your emotional and physical well being. So sometimes we get it right, sometimes we get it wrong, but I've always been one of these ones. I joke that I suffer from the Helium Hand Syndrome. So when people say, do you need anything? The hand magically goes up and, to your point, I've said yes to too many things in the past and then been burnt out. So I've learned to sit on my hand every now and again and make sure that I don't just it's not a reflex reaction. It's a considered action where I can add value and where it adds value to me.

Lesley Logan 12:20  

I love that you broke down all of that. And why are you saying I think that that is so important, you guys, I think you can all just take that clip apart. Everyone could just put it as a little card. Am I saying yes because I'm afraid of saying no. Am I saying yes because it's like, I'm like, you know, until it becomes an innate muscle, you know? I think that's really helpful because it is true. I know I had someone to send me a thing, and of course, I wanted to say yes to it. The yes was, like, a no brainer. The reason I said no is because the timing that just didn't work. There was no way I could do it. And so there's that part, that old version of me who's like, oh my God, if you say no to this, they're never going to ask again. And it's like, that is actually a story. If they are never going to ask me again, because I said no one time, I probably don't want to actually be with that kind of demanding space. But typically, I said, Oh my God, I'm so thrilled you asked me. I'm, I would love to do this. The date is wrong. I could do the weekends before, I could do the weekends after. I can't do that weekend. So you know, if the date changes, please consider me again. And they respond, of course, like that would be, thank you so much for letting us know. So it's like, you know, it's not, sometimes we, like I, could I have moved my other things to say yes? Not really. So I think it's really important for us to kind of understand why we're saying yes and what fears are coming up if we are struggling with it, you know, just paying attention to that stuff. What are some of the things that you, tools or sayings that you have that help you show up for all the things you want to do. Is there, like, a saying that you have, or something that someone taught you that helps you because you have so much confidence, and I imagine there was some of that you were born with, but like, what keeps you going in that way?

Aletta Rochat 14:01  

When I was running for election to a position, I've spent a lot of time speaking to past leaders and trying to glean information from them, and I'd chat to them and get their ideas and share my ideas, and at the end of every call, I would always say to them, what's the one thing in your opinion that I should remember as I go on this journey? And there was one of my colleagues who was senior to me in the organization, and he said words I've never forgotten, and he said to me, Aletta, remember that you belong. And that, to me, was so profound, because if I believe I belong, I'm likely to be more relaxed, more spontaneous, I'm more likely to share my ideas, and if I believe I belong, then I would probably be thinking at a different level. If I'm aiming for a senior position. And I thought, well, if I was in the C-suite, what would be important to me if I belonged, if I already had that position? How would I approach this? And that, to me, became quite a powerful mindset shift to check whether I'm waiting for someone else to tell me I belong, or whether I'm taking ownership and reclaiming my sense of belonging. And when I realized that I show up differently when I think I belong, and I thought, well, why don't I grant myself permission? Why does it have to be delegated to the world to give me a tick and say, yes, you can go the next step? So it's a powerful concept that's meant a lot to me personally, and when I've shared it with clients, it somehow resonates with people. If you belong, how would you show up? How would you speak up? Why would you share your ideas, or why wouldn't you share your ideas if you belong? So for me, it's almost like a fundamental building block of confidence and executive presence is this concept of belonging, but we can't give it to ourselves, and that was a game changer. 

Lesley Logan 15:55  

Aletta, I'm obsessed with this because that is Be It Till You See It. If I belong, I show up differently. If I believe I belong here, if I believe I belong in the role I'm applying for, if I do that, your energy is different, how you answer the questions, you're not waiting for validation. I'm obsessed with this whole thing. So is this a mantra that you have people say? Is this something you repeat to yourself? Is it on Post-It notes like, how do you how did you incorporate it. How did you remind yourself?

Aletta Rochat 16:22  

It was so powerful to me that it suddenly became part of everything I did. If I belong. Because as soon as I felt as if I didn't belong, the clue was, that's when I'm not so sure of myself, and I start doubting myself. Where I start saying, well, you know, why am I here? So and so is better than me. Any of those negative voices that camp in your head. As soon as they became prominent, then I'd start to say to myself, but no, calm down. Take a step back. You belong. And if I can get into that calm state and say, actually, I do belong, then it's like a whole, my body calms down, my anxiety goes down, and then I can have clarity of thought, because it's not the anxiety tripping me up. So to me, it was just such a powerful saying that it I just embraced it and didn't let go of it. And now I've woven it into the coaching tools I have. I've created the I Belong playbook to get people to start thinking which areas of their life do they have a sense of belonging, and which is there a lack of a sense of belonging, and can we fix that by spending some time and saying, actually, if I did belong, what would I do? And a lot of that is linked in with self-acceptance, because if you belong, you're not wanting. You are enough if you feel you belong. And that's such a empowering thing. And it also just allows you to relax and be you, as opposed to trying to be something that you wish you would be, or you think someone else needs you to be. So it gives you permission just to just make it so much easier. 

Lesley Logan 17:56  

Yeah, oh, my God, it there is an easy button. It's that mantra. But I, I, you hit something, you hit like on self-acceptance. And I think that is difficult. I think we have a lot of perfectionists who listen, a lot of over achievers, a lot of women. They're so amazingly powerful. They're awesome. They handle everything. They're handling their parents, health that's going on. They're handling their work, they're handling their kid's stuff. And yet I feel like sometimes they're where, like you can have the I belong in some areas, I feel like there is a lack of feeling they belong in the areas that they want to be going towards. And it's easy for them to use all this other stuff as an excuse, as a distraction to maybe not exploring the I belong, but also, like self-acceptance on that thing that they're desiring. Do you find that, like, have you worked with people in your coaching practice who, like, they can, they have some amazing areas where they belong, and then they're just not accepting themselves in the area that actually is where they desire to grow?

Aletta Rochat 19:00  

Exactly. One of the starting points for any coaching conversation I have with clients is trying to identify their superpowers. We all have them. But somehow society has conditioned us to say, oh, it's nothing. I can do this. It's nothing. It's, then we trivialize it, and once I start asking questions like, one of the clues to your superpowers is, what do other people ask you for help with so now you're really good at doing Excel spreadsheets and pivot tables and all this. And people come to you because you can do it in a heartbeat and they take three hours. You think it's nothing, because it's innate to you, but it's a gift you've been given. But where I find the disconnect is we know, maybe at a deep level, we're good at something, but we're almost scared to admit it or to articulate that to someone else, and therefore we hold back articulating our value and how we can help solve problems. And how we can move projects forward, because we somehow have this incredible anxiety around saying what we're good at, and once you get over that and saying, my superpower is, and this is how it can help you, you become someone who contributes to problem solving on a personal level, in your job, in your community, but if you aren't willing to share your God given talent, we don't know how wonderful you are, and you get overlooked. So that sense of belonging often is related to this trivialization of what we're good at, and if we can get over that, so much opens up. 

Lesley Logan 20:37  

Yeah, yeah. I think it takes time. It always takes an outsider to help you with that. It's kind of hard to do, you know, like, there's some things you become aware of on your own, and some people a light bulb can turn on, and there's like, a lot like, I remember I did The Artist's Way once, and I was answering one of the questions, and I had an aha moment that I never had, ever thought about. And I was like, oh, no wonder I never cook. Like, when I was eight years old, my grandfather told me, like, are you fucking idiot? Why would you do this with the bread? And I did not realize that, oh, at a young age, I just kind of learned, you know, even though I was following a recipe, you know. So sometimes things can be done with an, with an, a book or, or a hearing something, and then other times, if you are hearing it and you know it, and you're struggling with it, you need support of someone to kind of guide you. How long have you been coaching and what drew you to supporting others?

Aletta Rochat 21:29  

I've been coaching probably for about 15 years now, and what drew me towards it? It's I get such a kick out of seeing other people blossom. It, to me that's, the best reward ever is when I share something, someone takes action on that, and they sent me a letter it worked. And to see clients growing in confidence, in whichever way is important to them. You know, it doesn't matter whether they're IT professionals or entrepreneurs or whatever, but to see them grow is just so powerful. So that feeds my soul, and it's something that I just as I say, it doesn't feel like work to me. I feel it's my purpose in life. That's my God-given talent is helping other people be more successful. So, for me, it's just natural to do it, and I enjoy doing it. And you know, I do it one-on-one. I do it in group coaching programs. I do it often with no reward whatsoever, just because I love it and it feeds my soul. So it makes sense. 

Lesley Logan 22:30  

I think that's so fun about a lot of things we get to do on this world now. And so many of us have a superpower, and then we can make it be the thing that we do. And it doesn't have to feel like work. It can feel like part of any wonderful day that we're given to do. I have some questions, because I know some of our listeners have probably heard Toastmasters, but probably thought it was like the thing that their parents did in the 90s. Is that something that everyone should be doing, is it something only people who wanna publicly speak do? What drew you to it? I mean, obviously you run it, so obviously you're obsessed. But I would just like to know, because I remember when I was a young adult hearing about Toastmasters, but not necessarily something that, I've been told I should do it, and I just never did it. So I would love I'm curious now I'm asking you.

Aletta Rochat 23:15  

Toastmasters, for those who aren't aware of it, is an organization that teaches people public speaking and leadership skills, and we do that in clubs. So clubs usually about 20 people, some of them are bigger, some of them are smaller. And you come to club meetings and you choose your own speech topics. There's a curriculum that you can personalize. We call them pathways, and you decide which one you want to go to. And your first project, for instance, is called your icebreaker, where you simply introduce yourself to the club. We give you a few criteria. We tell you how long to speak for. So we time everything to try and train people not to go on and on or speak too short. And the beautiful thing about Toastmasters is two things, you're guaranteed an audience which often is hard to find, and you're guaranteed applause, and then, which is something very precious. And then in that audience, somebody will be given the task of giving you feedback. And if you were speaking, let's say, Lesley, we love that you did this, this, and this. Next time, challenge yourself. Here's my suggestion to improve that. So it's an incredibly positive, supportive environment. Everybody is there for the same reason. So it's an incredibly safe space. If you want to make mistakes, that's the place to make it. But that if you participate, within three months, you see such a tangible increase in confidence, which you take back to your family, your community, your career. So my advice is go to toastmasters.org and there's a Find a Club feature, and look for clubs in your area that meet at a day or a venue that suits you or a time, and go and visit a few clubs. They've each got their own personality. And don't be put off if they look different to you. They're older or younger than you. Just go and give it a go. You actually will be amazed. And one of the best things about it is you meet people that are different to you, people from different backgrounds, different experience sets, so your life, just by hearing their stories, is enriched. But it's a lot of fun. But you know, it's the best way to do it is just go attend a meeting and see what you think. 

Lesley Logan 25:23  

What a fun hobby. I think that could be, even if you're not wanting to, I love that you brought up like you bring the confidence to the other parts of your life. We hear a lot of people, they struggle to make friends as an adult, because it's so much harder, like especially when you have kids, if you move to a new city, good luck making new relationships, new friends. It can be really difficult. But I sound, it sounds like Toastmasters would bring multiple facets of people to the same place, and so you can connect with other people. I mean, guaranteed applause. Who doesn't want that? But also, like. 

Aletta Rochat 25:53  

In 150 countries all over the world, so, it's very hard to find a country that there isn't a Toastmasters club. So it's probably closer and easier than you imagine.

Lesley Logan 26:02  

I'm gonna look it up after just to see, because I've lived in the city four and a half years, but I find I have a great group of connections. But also I'm like, well, how would I meet more friends if I wanted to add more friends? Because, you know, it becomes, the city can come really small, if you like, stay in your group and you just have that network. So I think that it could be really cool. And also not that you have to want to go and be a public speaker, but also if you want to present in your office. You know.

Aletta Rochat 26:26  

In your office, at a wedding, at a friend's birthday, at a funeral. You know, there's so many opportunities we get to, especially these special occasions, speaking, where your speech is a gift that only you can give and you really want to do it well, you know, whether it's a friend or someone who's retiring or someone getting married, what a wonderful way to pay tribute to someone. And if you have a bit of practice, and you can even practice those speeches at Toastmasters and get feedback before the event, so that when the day comes, you can shine.

Lesley Logan 26:59  

Ah, that's so cool. That would have been very helpful when I had to speak at a funeral a few years back. 

Aletta Rochat 27:05  

It's just so hard to do. It's not easy.

Lesley Logan 27:06  

So hard, you're so, you're so emotional, you're trying to, like, share your love, but you're also feeling your emotions. But I mean, you know, even though it's my company that I'm running, sometimes I have to present an idea. We talked about, at the beginning of this, it's like getting, in one-on-one, I could, like, totally share the idea, but then you got to present the idea to people who are the marketing department for it. They're the payroll department going, can we afford this? They're the ops department who has all these questions. And sometimes you're like, okay, now my idea doesn't, I don't have as much confidence in it. I feel a little muddy around it. I'm actually nervous, because now I have to translate it to all of you and get you excited, because I want to do it. It's hard. 

Aletta Rochat 27:45  

Yeah, it's not easy, but with a bit of practice, you'll be amazed at how much easier it will get and how quickly you can achieve that.

Lesley Logan 27:52  

This is, I love this a lot. So what are you most excited about right now? We're in the new year when we're recording this. Is there something that you're super excited to do this year that you haven't been doing before, or is it more of the same?

Aletta Rochat 27:59  

I think it is growing what I've already done. I've got a beautiful group coaching program, and I want to invite more people into that, where I mentor them for a 12-month period on executive presence, and that group has just achieved so much that that is very exciting. I've also planning to publish a book on executive presence, putting all the tools that I've created and publishing that. Don't ask me for a publication date, because I don't know yet. I'm still trying to get it done, but it's a dream that excites me. 

Lesley Logan 28:37  

Oh, around here, we love reading books, so you'll just have to let us know if there's a waitlist thing or something. Executive presence, is that something we all have inside us innately, or is that something that we have to cultivate?

Aletta Rochat 28:49  

I think people probably have an ability for it. Whether they nurture that ability is a different question. I remember when I was at school, the headmistress of my school, describing in a reference she wrote for me, she said a letter has a quiet authority, and in those days, maybe that was what executive presence was. So you don't have to be the loudest voice in the room. You don't have to be the best brain in the room, but if you have executive presence when you speak, people will listen because you're adding value, and you will speak in a way that contributes to the group and contributes to the bigger picture. So I believe everybody needs it and can cultivate it and can benefit from and it covers so many things. It covers the confidence, the self-belief, the sense of belonging, the way you articulate your message. So whether you're having to say no to someone, or whether you're giving feedback, or whether you're inspiring a team, if you've got executive presence, it's easier. So it's something that I think all of us should develop as a muscle, because the benefits are multifaceted, and it's not out of reach of anybody. We just have to become self aware, and then learn a few tips and tricks, and then have, build our awareness of others, because that's also part and parcel. You can't just be an island with your executive presence and nobody around you. You've got to learn to get the best out of people and give the best to people so that we all benefit.

Lesley Logan 30:16  

Beautiful. I think that what you're doing is really cool. You have such a calm, like this headmistress said, like this calm leadership about you, there's just something, and I think that's so nice. Sometimes people have so much fluttering energy. And there's something about you that everything that you say feels possible and doable, even, even if I've heard it before, but the way you say it, it's easy, like the I belong, and how that that can change the way we feel, and how all that can work. 

Lesley Logan 30:44  

I wonder, before we take a brief break, what are the ways that you prioritize yourself because you are so passionate helping people and it doesn't feel like work, how do you make sure that you are prioritizing you in your day?

Aletta Rochat 30:58  

Got quite a good sense of when I'm not feeling at my best, and when that anxiety comes up when I'm just kind of not feeling me, my remedy is to go into nature, either go walk the garden, or take a dog for a walk or to have a run. Exercise and outdoors really helps me. My husband is very good. He'll just say, you know, what's going on? You know when, if it's Toastmasters related, he'll say, you joined to have fun. If you're not having fun, change something. So I'm also very aware of my energy levels. So, you know, I try and surround myself with people who lift my energy, and hopefully I do the same for them. So I've learned over the years to say no to things that aren't good for me, but I think it's just, it's almost like that barometer you've always just got to check how you're feeling today and if you're feeling off, why? I was trying to track it back, when did it change and what was it? And sometimes it's anxiety. You're worried about something, and then suddenly your energy changes, and then you become contracted inside, and then you can't be at your best. So how do you remedy that? Is it going back inside and reminding yourself that you belong? Is it taking a walk? Is it phoning a friend? It's just being aware of when you can recalibrate to get back into the position that you can be creative and spontaneous and add value, but knowing what it feels like when it's right and knowing what it feels like when it's wrong is a key to looking after yourself.

Lesley Logan 32:29  

I love that. I think that that's important to give ourselves time to do that, you know, I think that's really key. And it takes, it takes a muscle, it takes practice. I'll let everyone take a brief break and then find out how people can find you, follow you, work with you, and your Be It Action Items. 

Lesley Logan 32:44  

All right, Aletta, you mentioned you have a I Belong playbook. I would like to know more, because I feel like that is the be it till you see it playbook right there and you've made it. So we may as well make sure people have it.

Aletta Rochat 32:58  

Well, I created it in the process of trying to challenge myself to identify which parts of my life I belong and which I don't feel I belong and why, and to kind of have a playbook where I can say, okay, that's the area I want to pick up on. So it's very simple. It's just prompts for you to follow. But the idea is that you do an inventory of your belongingness, of I can put it that way, I've never expressed it quite like that, and then that'll help you take the next step and inform yourself and just create that awareness that you can take further to get that sense of belonging and to cultivate it, nurture it. Because it's not a once and done deal. It's a practice, yeah, but it's a very powerful practice. So if people would like to download that they go to, I'm going to give you lots of letters here, H-T-T-P-S, you know the story, coaching.executivepresenceformula.com/belonging.

Lesley Logan 33:55  

We will put that in the show notes, guys. We will put that in the blogs. It's easy to click. Yes, that is wonderful. And do you hang out on any of the socials that people can find you, follow you on?

Aletta Rochat 34:07  

The best one to find me on is LinkedIn. And if you just Google my name or search my name on LinkedIn and send me a message, I'd love to have a conversation with you, and it's just, yeah, finding out, when I have a conversation with you, how I could be of service and, you know, whether we're a good match. And a conversation is the easiest way to determine that and then to see what's next.

Lesley Logan 34:31  

Love that. I love that. Thank you for that. Okay, you've actually given us so many great things. But for the people who may skip to the end, or they get to hit this point, and they are like, okay, but what, what should I do next? The bold, executable, intrinsic or targeted steps people can take to be it till they see it, what do you have for us?

Aletta Rochat 34:48  

The first thing I have is to own your sense of belonging, reclaim it if you've lost it. Second thing is you be the one to grant yourself permission to belong. It's within your power. You've got agency. It's a choice you have. And the third one is then start playing with it, start thinking, start speaking, start acting as if you belong, and watch the difference that results once you have that mindset. So it's reclaiming our sense of belonging. And that'll unleash so many possibilities for you, and it's something it's a gift you give yourself. 

Lesley Logan 35:26  

Yes, yes. Oh my gosh, I love this so much. I think it's a great reminder and a wonderful tool. And so also, thank you for your playbook, because I do think the inventory of belongingness is, is key. People who listen to this, obviously, y'all want to know more about yourself, and I think what a great place to evaluate and have some aha moments. So, Aletta, thank you so much for being here and sharing your gifts with us and your positivity and your tools. You are wonderful. and you're doing great work. 

Lesley Logan 35:56  

Y'all, make sure you share this with a friend. Share this with someone who needs to hear it. Make sure you hit up Aletta on LinkedIn and let her know your favorite takeaways and until next time, Be It Till You See It. 

Lesley Logan 36:05  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 36:49  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 36:54  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 36:59  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 37:06  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 37:09  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

In this episode, Lesley Logan highlights stories of women using power for good, from world-changing philanthropists to unsung heroes like Marty Goddard. She also shares community wins and a personal productivity breakthrough that proves how small changes lead to big results.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• How the world’s richest women are quietly creating real impact.
• Marty Goddard’s invention of the rape kit and why her story matters.
• How staying top of mind helps Tami-Adrian land another podcast feature.
• Lesley shares how she simplified her inbox and saved hours of work.
• Why small wins and consistent action add up to lasting change.

Episode References/Links:

• Laura Craik's Article - https://beitpod.com/lauracraik
• Buy Back Your Time by Dan Martell - https://a.co/d/cMHFKJR

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Episode Transcript:

Lesley Logan 0:00  

It's Fuck Yeah Friday. 

Brad Crowell 0:01  

Fuck Yeah. 

Lesley Logan 0:05  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:48  

Hi, Be It babe. How are you? How's it going? Welcome to the Be It Till You See It podcast, the Fuck Yeah Friday podcast. We talk about what is a win and we celebrate things that inspire us, and we have a mantra, and then we go about our day. So here we go, our win, or the inspiration, actually. The, well, I think this is a win too. So the inspiration that I found on the internet that really like made me happy. This, maybe, maybe it will make other people happy, but I love this. The title is What the World's Richest Men Could Learn From the World's Richest Women. And this is from Reshma's Instagram account, and Reshma had the bike face talk I'm pretty sure, and I really love her. So instead of fixating on power, living forever and winning the space race, Melinda French Gates, Laurene Powell Jobs, Anne Wojcicki and Mackenzie Scott are quietly trying to make the world a better place. So this goes on and talks about all the different things that these women are doing, but I just think, like, these ladies, I know, I bet you know their last names, these are our five richest women in the world, and they are doing epic, epic things from with the money that they have, and they're not doing anything to tear people down, to tear down a group of people. They're actually using their money for good. And so I truly, truly love that. These women are doing great things and so you should definitely look them up. There's an article from Laura Craick that was posted on February 5th 2025 so if you want to dive in more to what they're doing, and if you want to learn more about Reshma, I highly recommend it, because she talks a lot about worrying, about being, like, I only have a few minutes to say everything I was gonna say, and then, like, learning and meeting all these male CEOs and going, wait, you run this company, I can run circles around you, like, so it's just, I don't know. I found it really inspiring and I hope that you do, too. So go check that out. And let's all be more obsessed with what these women are doing, because I think that that's going to make us feel a whole lot better in this world with all that's going on. And let's be impressed and empowered and, and all the things from them. And then I'm going to give you one more thing, and I'm going to go into your wins. 

Lesley Logan 2:53  

So meet Marty Goddard, the woman who invented the rape kit, while she didn't receive credit for her work, shocking, she revolutionized sexual assault forensics. Yeah. So get this, in the 1970s, few women felt safe. There's tons of sexual abuse. Spousal rate was still, was still legal, freaking crazy, until 1993. Let's not go into that, that's going to depress us all. But Marty Goddard was a volunteer for a phone hotline for runaway teens in Chicago. Many callers reported sexual abuse, but not necessarily to the police. Marty took upon herself to further investigate cases by visiting crime labs and hospitals, interviewing as many people as possible. And a standard was set. In doing this, she developed a standard by which evidence is collected following a rape. Her evidence collection kit included basic supplies, cotton swabs, a comb, paper bags, labeled envelopes and glass slides for semen specimens, plus protocols, forms and resources for victims, its simplicity made it affordable, replicable and the more likely to be adopted. The kit opened doors to our understanding of victims and abuse. In other words, these cases are no longer had to be a "he said, she said" sort of thing. She was not given credit. Under the nonprofit Goddard was running, the kit was trademarked as the the "Vitullo Evidence Collection Kit for Sexual Assault Examination." She routinely worked very closely with the police department order to make the progress she did, and an effort to not ruffle any feathers, gave the kit the name after police sergeant, Louis Vitullo. Newspapers credited Louis Vitullo, often reducing Marty Goddard to his assistant or ignoring her entirely. But she didn't chase recognition. She channeled her energy into expanding the kit's reach because impact mattered to her more than credit. So why it matters? The mention of the rape kit has helped countless victims find justice. Survivors still fight to be heard, but rape kits provide crucial evidence that strengthens their case. Hundreds of thousands of untested rape kits sit in a police storage. Goddard gave us a tool to fight for justice. It's up to us to push that fight forward with legislative reform funding and by holding law enforcement accountable for processing evidence in a timely manner. So you guys, we do have some work to do there. I would highly recommend calling your local people and like making sure that they're funding these things. But I just thought, how cool is this person? Like she was more she was more obsessed with getting people to adopt this kit and use it so people, victims, could actually get help. So it won't be a "he said, she said" and now she's getting the recognition that she deserves. Very, very cool. 

Lesley Logan 5:06  

Okay, let's go and do a win of yours. So this is from Tami-Adrian George, and she said, a podcast about pickleball reached out to me to be my guest with my topic, Pilates for Players. The invite is a win by itself. And they why they contacted me is its own win. A second host from a completely different topic and show, I guess it's over a year ago, suggested my name with a lovely glow up. Like LL and Brad have said and has mentioned in many webinars, always about keeping in touch. I would comment on the second host post, listen to an episode and comment maybe three or four times a year and they remembered. And when I asked my college boy which friend group he'd be with and where they were going for spring break, he said he just really wants to come home and eat my cooking and curl up with his cats and chill. So cue the mommy tears. You know, I bought that plane ticket so fast. So I love this. How cool is that, that she made such an impact on one podcast and then she stayed in touch by just commenting. And then another podcast was like, oh, we want to have you on. Because the first podcast was like, yeah, this person has stayed top of our mind. So way to stay top of mind. Tam, it's not the easiest thing to do, and you did it. It all takes work, you guys. It all takes time and effort and energy, but stay in touch with people, even little things like liking and commenting. I tell you guys all the time, reviews on this podcast are, like, revenue. If you like this podcast, you don't have to send me money. You can actually just leave a review. Sharing this with other people, that's what does it right? These are things that podcast hosts think about. So way to go, Tami, you're amazing. 

Lesley Logan 6:37  

Okay, so something I wanted to share that's, like, really exciting is I had this goal. So last summer, I heard about this book called Buy Back Your Time, and it's Dan Martell's book. And it's not something I was like, opposed to, like, oh, we always hire so it's not like a thing that we don't do. But he had a chapter about the inbox, about an email inbox, and I between my email inbox and all the Slacks that I'm in and the communities that I'm in, like, there's, I can't get to everything every day, and then I would get into my inbox, or I'd use my inbox to procrastinate, and it would derail the day, because there never would be something in there that wasn't time consuming. And so what his book suggested is that your assistant goes to your inbox and, like, organizes it, and then you only have to respond to the things you have to respond to, and then they can respond to things that they can respond to. I don't need to respond to someone that Tuesday at 1pm is great for a meeting. My assistant can see that 1pm is free. She can just book it for me, right? That's really cool. So anyways, I knew about this last summer, but I didn't have the time to implement it. There were so many things going on. So first of all, the first win is I did not force implementation of this during a time that we had too much going on, right? I set a goal that I wanted to implement this idea in Q1 of 2025, and guess what?, you guys, before mid March, we had, my assistant had, I read the chapter, she read the chapter, she implemented it, and we came up with systems at work before the end of March. So here we are, middle of May, almost end of May. And I can tell you right now I go into my inbox every day, and it can take under 15 minutes to respond to everything and then move on. And I don't feel like, oh my God, what's in there? What am I gonna see? Oh, I'm gonna get distracted by a pair of pants and procrastinate there. So anyways, that's my win. Really made me excited. 

Lesley Logan 8:14  

So now, it's time for your mantra. Here we go. While the world praises big moves, I applaud the little acts of magic that can make it happen. So, while the world praises big moves, I applaud the little acts of magic that that make change happen. You are a badass. Thank you so much for listening until next time, Be It Till You See It. 

Lesley Logan 8:38  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 9:20  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 9:25  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 9:30  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 9:37  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 9:40  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Branding isn’t just logos and fonts—it’s your energy, your story, and your “why”. In this recap, Lesley and Brad explore how aligning with your purpose and showing up consistently is the secret sauce to building a magnetic brand that truly connects. With insights on storytelling, clarity, and emotional connection, this episode is packed with real talk for business owners ready to attract aligned clients and stand out from the noise.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Why how your brand makes people feel matters more than what you sell.
• Why aligning your mindset with your message attracts the right clients.
• Why consistency—not perfection—builds trust and connection.
• How storytelling drives emotional engagement with your brand.
• Why your brand should start with your “why,” not your “what”.

Episode References/Links:

• OPC Summer Tour - https://opc.me/events
• UK Mullet Tour - https://opc.me/uk
• eLevate Workout and Q&A - https://lesleylogan.co/elevatewaitlist
• Pilates Studio Growth Accelerator - https://prfit.biz/accelerator
• Cambodia October 2025 Waitlist - https://crowsnestretreats.com
• Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartling
• Hilary Hartling Website - https://hilaryhartling.com
• Hilary Hartling Instagram - https://instagram.com/hilaryhartling
• Brand Vision Meditation - https://beitpod.com/brandvisionmeditation

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSI

DEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipment

Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipment

Be in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlist

Be It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-survey

Be a part of Lesley’s Pilates Mentorship https://lesleylogan.co/elevate/

FREE Ditching Busy Webinar https://ditchingbusy.com/

Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Lesley Logan website https://lesleylogan.co/
• Be It Till You See It Podcast https://lesleylogan.co/podcast/
• Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/
• Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQ
• Profitable Pilates https://profitablepilates.com/about/

Follow Us on Social Media:

• Instagram https://www.instagram.com/lesley.logan/
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• Facebook https://www.facebook.com/llogan.pilates
• LinkedIn https://www.linkedin.com/in/lesley-logan/
• The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses

Episode Transcript:

Lesley Logan 0:00  

As the business owner, we have to focus on how our mindset is around our business so that we are actually attracting the people we really want to engage with. 

Lesley Logan 0:09  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:48  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the clarifying convo I had with Hilary Hartling in our last episode. If you haven't yet listened to the interview, feel free to pause this, listen to that one, then come back and listen to this one, or listen to this one and then go see if you like the same takeaways we liked. You can do whatever order you want. It's quite fun. 

Brad Crowell 1:12  

Hilary is amazing. 

Lesley Logan 1:13  

I just fucking love her. 

Brad Crowell 1:14  

Yeah. And honestly. 

Lesley Logan 1:15  

You are, if you, if you, we'll get into it in a second, but just like if you to stop, pass and go in this moment on of this episode, you should go, if you have a business, you have to, well, if people just want to stop listening, they could go. They just need to know this real quick before they stop listening, which now they probably stopped. But if they have, they're still here, you have your own business, you have to, like, work with Hilary at some point,like, she's just a fucking badass. And she's, like, so humble about it. Like a hundred box office situation. We'll get to that in a second.

Brad Crowell 1:46  

It was just 70 something, 75, you know, top box office movie releases, and she basically did the messaging for the marketing team. 

Lesley Logan 1:55  

Yeah, actually she's a bad ass. 

Brad Crowell 1:56  

Kicking ass. 

Lesley Logan 1:57  

Today is May 22nd 2025 and it's Harvey Milk Day. On May 22nd, we honor the life and legacy of Harvey Milk, the first openly gay politician in California and a leader of the American Civil Rights Movement. Time magazine included Harvey Milk on a list titled The 100 Most Important People in the 20th Century. Milk was not only an advocate for the LGBT community, but all for all minorities. He believed in safe, strong neighborhoods and supported public education, affordable child care and equal rights for all. Just right there, we have more to go, but it pisses me off he's fucking dead, because just imagine if he'd lived longer, we probably would have had all those things a lot sooner. But anyway. 

Brad Crowell 2:33  

And this was 1978, we are almost 50 years later and still fighting for the same goddamn things. 

Lesley Logan 2:40  

Sometimes some of us are fighting for the ones we had already. Elected to the position of city supervisor in San Francisco, he held office for one year before his life was tragically cut short in 1978 by a political rival who opposed Milk's liberal views. Harvey Milk's contributions to the cause of equality for all people has been recognized in a number of ways, including the issuance of a stamp with his picture on it, the posthumanist award of the Medal of Freedom and the creation of a holiday in his memory. Harvey Milk Day was officially established as a holiday in 2009 when Arnold Schwarzenegger, then the, then governor of California, signed it into law. Although Milk died, his work continues today through the work of the Harvey Milk Foundation, founded by his nephew, Stuart Milk, in honor of his uncle. I just want to say, if you actually want to go even deeper on this, there's a great movie, I believe, with Sean Penn. And then if you also want to know more, you should listen to the You're Wrong About episode about the Twinkie defense, because the man who murdered him used the Twinkie defense to not have the death penalty. And so I just w ant, like, it's a really, it's also.

Brad Crowell 3:49  

The Twinkie defense was basically that processed foods and sugar jacked him up to the point where he committed murder. That's just, like, high level summary of it. 

Lesley Logan 3:58  

And side note, I just listened to an entire podcast where there's a scientist who's actually trying to prove that processed food is changing people's minds, and they're actually discovering not in the way that we think. Anyways. I mean, I'm a little upset about it, mostly because I just hate when amazing people are murdered and then other assholes find an asshole way to get away from it. So go learn about Harvey Milk and on this day and do something in your community that can support those in the LGBTQ DEI communities because they need your help. They need people to stand up, people like you. 

Lesley Logan 4:28  

Okay, you guys, we literally just announced Summer Tour. We just did it. Actually it was about a week ago. So tickets have been selling really fast. 

Brad Crowell 4:37  

Like super fast. 

Lesley Logan 4:38  

And here's the deal. Our winter tour, we had several cities sold out in 24 hours, and a ton of cities sold out in the first week. So if you if this is the first time you're hearing about the Summer Tour. 

Brad Crowell 4:47  

Lo Santo, get on it. 

Lesley Logan 4:48  

Yeah, run. Don't walk to opc.me/events and snag a spot. We're doing west coast. We're also, holy fucking moly, going into Canada. And because of all the shenanigans going on, we are filling out intense paperworks, paying lots of money to get our van and our cute dog across the border so we can teach in three cities in Canada. 

Brad Crowell 5:11  

And ourselves. 

Lesley Logan 5:12  

And ourselves. Yes, yes. 

Brad Crowell 5:13  

All the paperwork, all the paperwork, all. 

Lesley Logan 5:16  

There's a lot. So we want to see you. We especially want to see you in Canada. So get your, get your classes, too. One or two, Canadians. Maybe come to two of them. So opc.me/events. The Mullet Tour is our business in the front Pilates in the back, two day event. It is in the U.K., and it is at opc.me/uk. We have a Leeds location and an Essex location. By the time we're recording this, Leeds has four spots left, and Essex is half sold out. So here's the deal. Probably you're looking at Essex only, but just go and look and see. Space is super limited in both and you don't have to be a Pilates teacher to go. Just be a Pilates lover, especially in Essex, the two business, in air quotes, workshops are actually life workshops, and so they're super, super fun. 

Lesley Logan 6:04  

And then I am hosting an eLevate workout and Q&A really soon, it's going to be this summer. So if you've been hearing about eLevate, you're not really sure, if you're a teacher, comprehensively trained teacher, and you would like to teach a little bit more like me and have less talking in your words. Or if you want to have more confidence, what, you explain it, you're looking at me like I'm making shit up.

Brad Crowell 6:29  

I'm super laughing at you. Yes, you would be teaching more like Lesley, but that's not. 

Lesley Logan 6:33  

You'll still teach like you. 

Brad Crowell 6:34  

The reality, the reality is that Lesley learned what from Jay Grimes for about 10 years. More than 10 years, she's passing on everything she learned to you during this program. It's a nine-month program. It is going to cover all the different pieces of equipment and literally hundreds of exercises that Lesley has learned. And also we're going to connect you with some other amazing, epic, epic, epic Pilates people from around the world during this program. Literally, you've had people find their new best friend they never knew they they didn't have. So. 

Lesley Logan 7:06  

It's really quite fun. 

Brad Crowell 7:07  

It's super, super cool. And then after that, you'll be able to call yourself a third generation teacher. You'll actually understand what to do with anybody that walks through the door. You can stop class planning. You can stop talking as much while, while you're teaching. I don't know why we pick up these habits along the way. Not that I'm a teacher, but it is the biggest confidence booster. That's the biggest feedback we get, is the amount of confidence that's boosted. So anyway, eLevate is awesome. And literally, we've already started filling 2026's group. So.

Lesley Logan 7:34  

2026 is more than half filled. 

Brad Crowell 7:36  

Yes, literally, more than half filled. And there's not going to be that many spots. So join this waitlist now, when we do this big event, we're gonna do a class, we're all gonna hang out, we can answer questions about it. Is it the right thing for you? Is the timing right? All those kinds of things, you know, how does it all work? Everything. Go to lesleylogan.co/elevatewaitlist, elevate waitlist. Okay?

Lesley Logan 7:56  

And next, Brad, what else do we have? 

Brad Crowell 7:58  

Yeah, hey, if you are making money by teaching Pilates in any way, I want you to come to my free Pilates income accelerator, okay, it's an income accelerator, so it's applicable to anybody who's taking money from clients, okay, or getting paid as a teacher, and you're eventually hoping to take clients at home or somewhere else, or whatever. This program has been incredibly beneficial to I mean, I've been doing similar webinar now, workshop now for, like, more than almost a year, and we're going to be covering the three biggest secrets that Lesley and I have learned after coaching more than 2500 people just like you, who are teaching people and getting paid for it. So I want, if you want to accelerate your income with Pilates, go to prfit.biz/accelerator. That's profit without the O dot biz slash accelerator and come join me for free. It's really great. So, finally, Les, what are we doing? 

Lesley Logan 8:52  

Lastly, but not leastly, you need to come to our retreat this summer in Siem Reap. You need to come. crowsnestretreats.com is where you can get the information. But, I'm telling you, we have a lot of people like, oh, I'm gonna go next one. I'm gonna go to the next one. There is never a perfect year to take yourself on an international trip. Everything feels overwhelming. And I promise you, I promise you, this retreat is the least overwhelming thing you'll ever do, because once you land on that at the airport in Siem Reap, we pick you up. We have someone who takes care of you. You don't have to worry about anything. The whole trip is planned. We actually make sure you get to see all the things that people want to see, all the things people didn't know they should see, all the, all of the things. It is the most amazing schedule of a retreat ever. And we get to hang out together in this really close-knit group. We're like a family. If you really want to hang out with me in person, the best thing you can do is go on a retreat, because you literally get to hang out with me all day, every day, and we do Pilates, and we do breath work, and we do a ton of other stuff. So it's kind of amazing. 

Brad Crowell 9:47  

You know? So, okay, so we were in Thailand. We were in Northern Thailand, and we went to Chiang Rai, and while we were there, we did a tour. Now, I am averse to tours. That's not my jam. I prefer to figure it out on my own. I want to walk around the city by myself and just like experience the city and feel it. And the reality is that I was feeling overwhelmed, and I knew this vacation was coming, and I was really looking forward to the vacation, but I ran out of time to literally learn all the cool potential things that I might want to do in Chiang Rai and then weigh them against each other and check our schedule and map out my own plan, which is what I normally love to do. I love to get my hands dirty. 

Lesley Logan 10:29  

That's why we do these tours, guys, because he plans every part. 

Brad Crowell 10:32  

So yeah, it was so much to try to comprehend with just whatever was happening in my life that we asked around and we found a tour group that we could go with that effectively planned out an entire day. We did like, eight or 10 things, and I'm not gonna lie, it was fucking long, but it was really nice, because we had someone who could explain what was actually going on. Then we would stop at the place for an hour, we walk around and check it out, and come back and and I, for the first time in my life, since I was like, 18, because that's the last time I did that kind of a thing. I was like, You know what? This is really helpful. You know why? Because I didn't have to plan the damn thing. So that is exactly what Cambodia is for you. You don't have to plan it.

Lesley Logan 11:09  

Our Cambodia, specifically. 

Brad Crowell 11:11  

Yeah, when you come to the retreat with us, you don't have to plan anything. We literally take care of all of it for you. And I'll tell you right now it is, we have now done, Lesley and I have led over 20 retreats, 21 retreats over the years, not all in Cambodia, but we are really good at what we do now, because we've just got so many reps under our belt. We now have mapped out this specific Cambodia retreat in a way that is just, it's like butter, it's amazing, and I'm so proud of it. And I'm telling you, you're going to get there and be like, I felt like I had enough free time. I got a chance to do some adventure stuff. I still felt safe. I ate amazing food. I met cool people. There's something exciting about being in another city, in another country, and all the things, and we really want you to come join us. So, do that. Go to crowesnestretreats.com crowsnestretreats.com. Before we keep going, though, Les, we had an audience question, and this time we're gonna switch it. You're gonna read the question. 

Lesley Logan 12:07  

I'm reading it. So this is actually so what we thought to just mix it up for this week. If you hear about Agency and you hear about the Lesley bot, or the pocket Lesley, or whatever we're calling it right now, you might be like, I don't understand what that means, because you can't see it. 

Brad Crowell 12:21  

Agency is Profitable Pilates, y'all, so our coaching group where we coach Pilates business instructors, yeah. 

Lesley Logan 12:27  

Yeah. So I thought it'd be fun. I'm going to keep their name anonymous, because I, that would be the right thing to do, but we had somebody ask the pocket Lesley. This person also lives in a different country, so when this came in, technically, I was, like, very much asleep. And so this is so fun for me to see, because I actually do read what comes through, mostly what's alerted, but also i'll just like, you know, just like, out of quality control and curiosity, I'll go through some of the others and to see if I'm like, I like that answer. So this person wrote, they're an Agency member, and they put into the Pocket Lesley, hi, Lesley, how can I get private clients for one-on-one sessions? And Pocket Lesley wrote back right away, by the way, she's so fucking quick and her grammar is better than mine. To attract private clients for one-on-one sessions, the key is to combine clarity in your offerings with proactive outreach. Here's how you can get started. One, refine your message. Make sure your website and social media clearly communicate who you are as an instructor, and the benefits of private sessions with you. High level, it makes you unique, whether it's your expertise in a specific area, like posts where you have Pilates, or your ability to tailor sessions to individual goals. If your messaging is too broad, it won't resonate with your ideal clients. And then the Lesley, pocket Lesley cited two sources in Profitable Pilates that's in the curriculum or elsewhere, so that this person could actually go dig into just refining your message. Number two, leverage, current clients. Your existing clients are your best marketers. Ask them to refer friends or family who might benefit from private sessions. You could even offer an incentive, like an intro session for the referer or for the new client. That one also has sources. Number three, network locally. During your downtime, visit local businesses, introduce yourself. For example, if you teach near a coffee shop or gym, strike up conversation with people there. Share what you do and invite them to try a session. Building relationships in your community can lead to valuable referrals, more sources cited within your Profitable Pilates curriculum and community. Literally, I know you're like, I'm shy. I don't care if you're shy, you are the person who's gonna help people, okay? Number four, partner with complimentary businesses. Think about where your ideal clients spend their time. Partner with businesses like physical therapy clinics, yoga studios or even golf courses. Offer special promotion for their clients, like an introductory private session. This not only gets your name out, but also positions you as a trusted expert. Also more sources on that. Number five, this is the last one, optimize your online presence and show you're easily found online. If someone searches Pilates in your area, your website should be near the top of the results. Simple SEO tweaks can make a big difference. If this feels overwhelming, I can guide you further. It also cites a source. Which takes you to a course that's in your curriculum that you have access to as an Agency member, which helps you write copy that converts. So, you know, like all of that's her. Then she goes on to ask her more stuff. And this person was able to have, continue to have a conversation. But I share that with you because I think it's really like, you're like, I don't know, I don't know how, like, I don't want to talk to like, not Lesley. You were literally talking to me. It's just, it's an AI version of me who's been trained on 10 million of my words over 10 years of coaching calls and courses and webinars. Oh, my God, so many things. 

Brad Crowell 15:33  

Like, so much content. 

Lesley Logan 15:34  

And so what's really cool is you don't have to wait for my response, because if you wait, then you have to wait for my response, and then you could lose two days or three days, you could been working on getting, attracting those one-on-one clients. So I hope it was fun to kind of hear what's happening behind the scenes with the Pocket Lesley, if you are an Agency member, obviously we love answering your questions, so you can just send them in. But I wanted to just override that this is.

Brad Crowell 15:58  

Yeah, I love that. And if you're wondering what the heck is Agency? Come to the Accelerator that I was talking about, the income accelerator, prfit.biz/accelerator. But at the end of that, we talk about what is Agency. And then I also answer your questions live. So any question about your business there, we can talk about it, but we can also, you know, dig in a little bit more on what is the Pocket LL, and how does it all work. It's really fun. 

Lesley Logan 16:19  

So you don't have to be tech savvy to use her. It's like texting with a friend, and that friend just happens to be really smart around your business. 

Brad Crowell 16:27  

That's true. Stick around, we'll be right back. We're gonna dig into this epic conversation that you just have with Hilary Hartling in just a minute. 

Brad Crowell 16:36  

Welcome back, everybody. Let's talk about Hilary Hartling. Hilary is a brand and messaging strategist for mission-driven entrepreneurs who want to captivate the right clients with clarity and confidence. With 15 years of experience at Disney as a marketing executive, Hilary blends big brand insights with soul-aligned strategy to help business owners stand out. Through her signature programs, she helps clients find their voice and embody their purpose and create a brand that's both impactful and magnetic. And I think she still may hold the record for the most webinars for our coaching group. 

Lesley Logan 17:13  

I think so. 

Brad Crowell 17:14  

She might be tied with Monica, four, five. 

Lesley Logan 17:18  

I feel like we've had Hilary one more time than Monica, but I learned from her every single time. Her last one was the best one. She's just, she's gold. You know, we've always talked about having an ideal client avatar. You hear that all the time, and she's like, they need to be a real person. And so it's an ideal real person client avatar, and she's just, she teaches so much, and she's really, truly great, no matter how big your business is. So one of the things that I love, that she said, is every brand has an energy to it. Every business owner has an energy, and that is what radiates out. She explained that when you harness your own energy and articulate your most authentic self, that's when you captivate your audience. And she called it a reciprocal energy flow, where what you put out is what you attract back. And this is important. This is and I have experienced this in my life, the minds and beliefs you have around your brand reflect in your audience response. If you were feeling like shit about your business. And then you wonder, when everyone's piling on and making your, you feel like more shit. It's because that's what you're putting out. You know, like, that's what you're putting out there. And so she emphasized that brand energy isn't about features, but how people feel when they engage with your business. So a lot of times, you get really excited about the features and all the different things that your business does, but you're not actually talking about how people are going to feel. 

Brad Crowell 18:34  

Yeah. 100% this is the most clear example. Hey, y'all Pilates class starts at six, right? That's the messaging. Instead of, hey, you know, when you take a class here, you're going to feel amazing, right? Way different thing, like, Pilates class starts at six. Do I even want to go? Who are you? What's in it for me? Why? Okay, great. I know Pilates, but that's not compelling enough. Whereas it's like, oh, you know a place where you'll find Zen, community and energy, you know, like something like that, when you're, when you're when you're painting the picture of what they're, they're gonna get, what they're gonna feel when they engage with you. It's totally different. 

Lesley Logan 19:12  

Go from exhausted to on fire, you know, like or whatever, and you but you have to use the words and the feelings that your people want. They might not want to feel like a rock star. They might want to feel Zen, or they might not want to feel Zen, that word might make him feel tired, so like you got to know them a bit. But I just really love that she brought it back to us as the business owner. We have to focus on how our mindset is around our business, so that we are actually attracting the people we really want to engage with.

Brad Crowell 19:38  

Yeah, I really loved when she was talking about consistency. She said it's one of the pieces that creates the magic for your brand. Consistency is one of the pieces that creates magic for your brand. She explained that not everyone is consistent, and obviously that is your edge. Just keep putting one's foot in front of the other, one step at a time. Keep going. Keep going. Keep going. You know, we've talked about the overnight success thing before, which we, is obviously hilarious. You're a 10-year overnight success. But how did they do that? They did that because they just maintained they were consistent. Also, when you're consistent, one of the big pluses is that you stay in front of your audience. You stay at the top of their mind. You're putting out that email like daily emails have the least unsubscribes, right? Daily, weekly, if you're monthly, that doesn't feel consistent, even though you know you're just sending one a month, they're gonna look at and be like, who's that person again? I can't remember. When you're top of mind, people immediately think of you. It's one of the ways that you can be, quote-unquote, become known, but on your own list, right? You're staying known in their lives, wherever they are, as opposed to getting known in your community, which is obviously just as important. It's just that's in real life, out and about where this is, like the newsletter examples on your list, but when people are ready to buy they're going to be like, oh yeah, I wanted to do that Pilates thing, and they're going to be like, oh well, I've been following such and such Pilates person, and I'll just go back and get the most recent email, because they know where it is, right? And she said that showing up, you don't need to be like a rocket scientist or like the the most prolific Pilates teacher in the world in order to build a business, because when you're consistent, you don't have to be this big, flashy speaker, this big person in front of the room all the time to get people's attention. Just by being consistent, you can, you can stay connected to them. So, yeah, I love that. I thought that was amazing. 

Lesley Logan 21:28  

Yeah. I just, I mean everything. If you, if you're listening to this and you haven't listened to her, you should go listen to her. And you have to listen to her, her other one with us, because, like, it's kind of amazing. They're different, and they build on each other, and you'll see exactly how consistent she is and like what she believes. 

Brad Crowell 21:45  

Yep. All right, well, stick around. We'll be right back. We're going to dig into those, be it action items that we got from Hillary in just a minute. 

Brad Crowell 21:53  

All right, welcome back. Let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Hilary Hartling, I'm going to jump in first. She echoed Simon Sinek, and she said, people don't buy what you do. They buy why you do it, right? They don't buy what you do. They buy why you do it. So if they are buying, why you do it, but you're talking about what you do, you're missing it. You're disconnected from them, right? You need to be talking about why you do it, or why they should be doing it, the why. It's all about the why, right? Your brand needs to express what you believe in, not just what you sell features, you know, and the features or the process, right? So that's where, when we are sitting down with new people to figure out, who am I supposed to be talking to, we start internally first. What is your mission here? What is your vision for your business? What is your mission? Why are you doing this? Why, why, why are you doing this? Right? What are your values? How do we figure those things out? And then who are we trying to connect to that's probably going to really resonate with those things. The language that you use when you're out there talking to people is the secret sauce, y'all, in marketing. It's all about the language you use. How do we figure out that language? We got to figure out these other things first. What is your mission, vision, values? Who is it that you're trying to talk to? What are the things that they connect with? How do we take all of that information and then boil that down into your we call it an I help statement. You know, it's like an elevator pitch. It's like, how do you concisely say something but still make it attractive to them? So you know, it really does start with your why. She talked about the Disney story about marketing the movie called The Rookie. She's like, it's not just a baseball movie, right? Even though, clearly it's about baseball, she said it's actually a story about second chances and never giving up, right? Consistency, tenacity, determination, all those kinds of things. It happens to be surrounded by baseball. But the story is actually about, you know, the success of after being consistent, right? And she said, when you, when you start to identify these things, let's make the parallel. It's not about baseball. It means it's not about the Pilates. It's not about the Pilates. Y'all. It's about it's a story about second chances and never giving up. Their Pilates journey with you could be about carving out time for themselves that from their chaotic life, like treating themselves first. It could be about building that strength. It could be about making sure that they can play with their kids or grandkids, you know, if they're aging. Or it could be about whatever the story is for them. Maybe they're an avid golfer and they blew out their knee and they need rehab, right? So it's not about the Pilates, y'all, it's about the thing in that's that brought them to do the Pilates. Obviously you need to be good at teaching Pilates, but that's not the ultimate point, so.

Lesley Logan 24:42  

And if you're not a Pilates instructor, listen to this, it's whatever you do. Insert that word there. 

Brad Crowell 24:46  

Yeah, it could be yoga. It could be rehab, pyro. 

Lesley Logan 24:49  

You don't even have to be in business to really understand that you yourself are like a brand. If you like to host people over. It's not you have to sell people to come in to your dinner. But when you're consistent, it makes it so much easier for you to do the thing that you love, which is like hosting people for dinner, you know, so it applies to everyone. My biggest takeaway is that she really tied branding back to the, to intuition. So for my woo-woo folks, this part's for you. She said, when you're in your flow, you only attract what you want. You become a magnet for the best people, opportunities and growth. Her advice is, figure out what excites you and follow it. When you wake up excited you are in your flow. And this is so true, because actually, the worst night's sleep, I slept so hard for four hours in the night dreaming that I need to be up. It was a little I don't know why anyways, but I was so excited for the day that I was having, even though I was like, oh my God, I really need to take a nap, and there's no time today, I woke up excited, and I started with my day, and I, like, did all the things, and here we are talking middle of the day, which would be a prime nap time, and it's not going to work out for me, but I am so excited. I'm in flow because I'm doing what my intuition is wanting. I'm doing the things that, like, really call me. She also advised not to wait for perfection, because it can't be perfect unless you put it out there to get feedback from your ideal clients. So you will never make anything perfect without it actually going out into the world getting feedback, you tweaking it, you putting it back out there. It's just how, it's, nothing, sorry, guys, nothing is ever done. It just keeps getting better.

Brad Crowell 26:20  

It, yeah, I mean, it's the fail faster mentality, right? You know, the reality is that when you wait for it to be ready, quote-unquote, you know, or you to be ready, quote-unquote, you will never be ready. You'll never be ready, right? And so then what ends up happening is you're preparing, preparing, preparing, preparing for years, but you never pull the trigger, as it were, you never actually take that step to get out there. And the people who take that step when they're not feeling ready are the people that move forward, moving forward right? Otherwise you're, you're hoping that it's going to happen, but you're not actually doing it, right? So, I totally agree. You know, perfectionism, it is such a roadblock. It's such an obstacle, and it holds us back. 

Brad Crowell 27:07  

Yeah, it's really holding a lot of people back. It's holding people from seeing your authentic self. So, thank you, Hilary, for reminding us to go with our intuition and follow our authenticity and go back to what's the feeling. You're so amazing. You guys, go check her out.

Brad Crowell 27:20  

By the way, she has, like, a really awesome meditation situation. She's got a guided meditation that helps you, in 20 minutes, start to identify some of the main language that you should be using to support your clients or attract those clients. I think we put the link in the last episode, but we can also put the link in this episode too. 

Lesley Logan 27:40  

So good. 

Brad Crowell 27:40  

So go check that out. We love Hilary Hartling. She is amazing. 

Lesley Logan 27:44  

We almost just named her Harling. Hilary Hartling. You guys, thank you so much for being here. I'm Lesley Logan. 

Brad Crowell 27:52  

And I'm Brad Crowell. 

Lesley Logan 27:53  

I hope this really, truly helps you in the next steps to being it till you see it. So if you have any questions, feedback, anything like that, make sure you send it in to us and make sure you share this to the friend who needs to hear it. Right? That's how this podcast grows, but also this is how everyone around you becomes better and better and better and makes it more fun to be with your friends. And until next time, Be It Till You See It. 

Brad Crowell 28:10  

Bye for now. 

Lesley Logan 28:11  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 28:54  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 28:59  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 29:03  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 29:10  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 29:14  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Brand strategist and second time guest, Hilary Hartling returns with fresh insights on building magnetic brands that reflect who you are and speak to who you serve. In this powerful conversation, she and Lesley Logan talk about how energy, clarity, and authenticity are at the heart of every great brand. Hilary also shares tips for avoiding branding ruts, using AI without losing your voice, and why consistency is more important than perfection.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Why brand energy creates stronger emotional connection.
• How to use and integrate AI to amplify your voice.
• Why consistency is the true magic behind standout brands.
• Why figuring out your “why” matters more than your process.
• How to identify and attract your ideal client with clarity.
• A powerful tool for reconnecting with your purpose and message.
• Why launching with clarity leads to faster, more aligned sales. 

Episode References/Links:

• Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartling
• Hilary Hartling Website - https://hilaryhartling.com
• Hilary Hartling Instagram - https://instagram.com/hilaryhartling
• Brand Vision Meditation - https://beitpod.com/brandvisionmeditation

Guest Bio:

Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs build captivating, heart-led brands that deeply resonate with their audience. With over 15 years of experience as Vice President of Integrated Marketing & Synergy for powerhouse film brands like Disney, Pixar, and Marvel, Hilary now brings that blockbuster-level strategy to mission-driven business owners. Through her signature programs and intuitive approach, she helps clients translate their vision into messaging that feels authentic, aligned, and magnetic. Whether through one-on-one consulting or her Brand Polish Academy, Hilary empowers creatives and coaches to articulate their unique value, attract right-fit clients, and show up consistently with confidence and clarity. Her work is rooted in both strategy and soul—because when your brand reflects your truth, success becomes inevitable.

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Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Lesley Logan website https://lesleylogan.co/
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Episode Transcript:

Hilary Hartling 0:00  

What you think about your brand and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience.

Lesley Logan 0:16  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:59  

Okay, Be It babe. This, this is the podcast for your business that you always needed. So I know a lot of you are trying to start a thing. You have a thing and you get stuck. You get stuck, you get in your own way. And my guest today, the reason why I freaking love her is that she is brilliant beyond brilliant when it comes to the strategies and ways to communicate who you are and what you do, but she also has this equal way of being energetic and like who you are and affirmative and meditative. And so I really love her, because sometimes I feel like the business world can just feel extremely masculine, and it's a lot of like, do, do, do, do, do, and just like, spit this out and do this thing. And she is very much like, what's on your heart and who's, what's on their heart, and how do we actually connect those? So she is the one and only Hilary Hartling. She is amazing. If you've been listening to podcasts for over three years, you heard an episode from her already. I promise you, this is another amazing episode. So even if this is the second time you're listening to her, you, your mind will be blown. I adore her and you're gonna want to do the meditation that she has. I totally know it. I'm downloading it. So here she is, Hilary Hartling. 

Lesley Logan 2:15  

All right, Be It babe. It's been a while since we've had today's epic guest, but I honestly look for any time that I can be in this woman's amazing spaces, because she's wonderful. She's amazing. She is a rock star in so many ways, and she's gonna blow your mind when it comes to branding. So Hilary Hartling, can you tell everyone who you are and what you rock at?

Hilary Hartling 2:36  

Oh my gosh. What a welcome. Thank you, Lesley. And yes, I'm happy to be on Be It Till You See It again, but I'm a brand and messaging strategist for the modern entrepreneur, everyone who is mission-driven, passion-fueled, and is excited about attracting the right fit clients to their business with the right positioning, messaging and offers. So that's what I do for entrepreneurs. 

Lesley Logan 3:00  

Yeah and you do it so well, and you do it in a way that doesn't feel like cookie-cutter or not authentic. Like, I think when people think branding, you know, we talked about this the last time you were on, they think colors, logo.

Hilary Hartling 3:13  

It's true a lot of times. People, well, people just aren't, they don't have to know everything about marketing and branding, right? Like, that's why, you know, I exist as a branding expert. It's like they don't, they need to be educated about what's included, what's involved in branding your business, and the most out there thing for people to see first might be a logo, might be colors, or might even be like a tagline, right? So, but there's so much more that goes into it, and I do, I try to really infuse, find out from each individual business owner, whether it be like I'm doing a group program with my course, or I'm doing one on one, I always want to find out what the vision is for that business owner so we can translate that into a unique brand for them. Even if I'm working with a ton of photographers, right? They're all photographers. They're all going to have a very individual, unique brand, because that's the point of creating a brand. So it stands out.

Lesley Logan 4:07  

Yeah. And I think like, like when I think about being it till you see it, I feel like, the way you talk about branding, the way that you see it, it's almost, it is almost be it till you see it with your brand, because you're kind of figuring out, like, how do I want people to feel? How do I want them to, to, what do I want their experience to be, and the business that I'm creating that they haven't yet had, yet? 

Hilary Hartling 4:33  

Yeah, I feel like my whole business as a brand and messaging strategist is I'm helping these business owners, be it, their brands be it so that they can articulate their most authentic selves, step into their personal power, build a brand that really, truly resonates with their ideal audience. So and it comes from my belief, too, that I think every brand has an energy to it, and every business owner has an energy. And that is what radiates out when you focus on harnessing that energy. That's when you captivate your audience. 

Lesley Logan 5:06  

Yeah. And I so, okay, before we get like, ahead of ourselves, how did you get into this? In case people haven't listened like, I don't know, my God, three years ago, let's remind everyone your amazing journey. 

Hilary Hartling 5:18  

Yeah. I mean, I really started my, the bulk of my career in corporate for a Fortune 50 company that a lot of people have heard of. It was at Disney. I worked for 15 years at Disney as an integrated marketing and synergy executive, but within that role, everything in my role at Disney sort of led me to what I'm doing now for entrepreneurs, it's really this idea of understanding a brand and what it takes to not only be consistent, but to continually inspire your audience, create fans, and keep them coming back for more. So anything that you could learn from like the Disney brand, you can apply that to your own small business. That's what's really cool. 

Lesley Logan 5:58  

I mean, I think it's so true, because it's like, first of all, you know, getting the first customer is the hardest part. Like, getting someone to trust you enough to spend dollars with you is so difficult, but then you've got to also keep them coming back for more. And sometimes people get so obsessed with just continue to get new customers versus, like, inspire their current clients to still participate in the brand. I want to go into the energy a bit more, because I feel like people don't think of it like that. They think this is my business. These are my goals. This is what I'm here to do. And they don't take in to account their energy. And so how did you figure that out? What was that experience like when you discovered it's an energy? 

Hilary Hartling 6:41  

Yeah, I mean, I've always been into energy, so there's that. But honestly, like, I call it the reciprocal energy flow, right? It's like the energy you put out is what you get back, and that leads to all the things, right? What you think about your brand, and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience, right, so that you are understanding what they need, and you're meeting them where they're at, but that you don't, as a business owner, because sometimes, you know, it's up, up and down with, with businesses and entrepreneurship. We know this, but when you find yourself in that rut, how do you pull yourself out of it? Because that rut can lead to more rut if your negative energy is being put out there. So it's, it's like energy, to me, is everything, because energy is the feeling. Energy is the experience. You can't captivate or enchant or delight your audience unless you know what's going to make them perk up and pay attention, what's going to hit them in their heart center, right? Like, really tugging on those heartstrings. Like, if you watch Super Bowl commercials, like, I wasn't actually overly impressed this year, but.

Lesley Logan 7:59  

I skipped them. I figured the best ones would come forward. 

Hilary Hartling 8:02  

The one, the ones that always get me is like the Clydesdales for Budweiser. And this year, it was like this little baby Clydesdale who was jealous of like the big, full grown ones who got to carry the cart with all of the Budweiser kegs. But there was a keg that fell off the back, and he's like, I'm gonna do it. And he jumped the fence and he rolled that sucker all the way to the destination. Was like, I did it. And it was like, it's just so cute and so fun. But anyways, anything that could tug on your heartstrings, that's an energy. You're deciding the energy you want to create with your brand, with your audience, and it's the energy that's going to pull people in, right? That's what's becoming magnetic for your audience. It's all about the energy. Like, like, I think everything is, but you won't find yourself in your flow unless you've decided to define what you want that energy to be for your brands. 

Lesley Logan 8:54  

Yes and I love you highlighted, like, if you're in a rut, and that's energy you're putting out there, that's not really, that's just going to lead to more ruts, because, like, the attraction, how many of the clients do you really want that are also attracted to a rut?

Hilary Hartling 9:09  

Like, if you're going around saying every single day, like, well, this just isn't working for me, right? Well, then you're going to attract people who doesn't think your service works for them, and so they're not going to buy it.

Lesley Logan 9:18  

Right and then, and then it becomes a self-fulfilling prophecy, because that's what you're surrounding with. 

Hilary Hartling 9:23  

Yes. 

Lesley Logan 9:24  

Oh my God, this is, I'm obsessed. Okay, so first of all, I think the other thing that I want to highlight what you said is like the energy that they want to feel, what's going to tug on their heartstrings, I find a lot of people, as they're trying to create what they want to be their brand, or maybe they're in it, I find they get really stuck on, what do the people want? What do the people need? I actually think that they know. I think deep down, they know. I think they're a little scared to admit it, because then what if they're wrong? Or, like, what if they now that they know, what do they do with this information? But how do we figure out, like, what's pulling on the heartstrings? Is it like a series of questions we ask, is it something about ourselves? Is it what our brand is doing? Because most people, they focus on here's my process. You book this call, then I do this with you, and then you buy this thing, and it's like that, that's great. You need a journey. But that's not what people are buying. They don't want the journey.

Hilary Hartling 10:13  

That's, I mean, it's, it's really, it is what Simon Sinek says. People don't buy what you do. They buy why you do it. The why becomes your brand story. The why becomes the why of your clients, too. It's focusing on, I've said this so many times with you and your audience, right? It's focusing on the benefits first, right? Not just the features or the process. That'll come, but the benefits, that's the thing that's like, what do you really, really want, right? And I I've done this comparison before, like, when I think back to my Disney days, I remember walking into these huge marketing meetings to kick off a new film that we're going to be working on. It's usually like a year out from release. And I remember, like, here's one example. We had the slew of sports movies for a long time. You know, Remember the Titans, and Miracle, and we walk into the one about The Rookie, which is Dennis Quaid, and he's the oldest baseball player to make the majors, and we sit down at the table, and it's a big joke at this time, because we've done so many movies, and they're like, okay, it's not a baseball movie. I'm like, okay, right? It's not. We have to remember this. It's not a baseball movie, no, it's a movie about second chances and never giving up on your dreams. Okay? It's not about the thing. It's about why people would care. Okay, that's what you need to focus on for your branding.

Lesley Logan 11:35  

Yeah, I love this. It's almost like you can't use what you do as part of the definition. 

Hilary Hartling 11:40  

Right. That gets you, that gets you so far is like you have to be clear in your branding, right? A super big believer, and you need to clearly state what you do and who it's for, but that's just a positioning. That's not the inspirational part, that's not the why, that's not the what they take away from it. You have to think about the whole idea of what is keeping your ideal client up at night that they're so worried about that they're not getting right with that thing you can help with, and go from there. And a lot of times it does, it does help to start from a pain point, because if you just tell them the beautiful, amazing end result, they're not going to believe it, unless you relate with them on why they're struggling right now.

Lesley Logan 12:20  

Yeah, yeah, yeah. And that means you have to be vulnerable. 

Hilary Hartling 12:25  

Yes, yes. You know, there's, there's something, you know, I'm in the midst right now, I'm updating and evolving my course called Brand Polish Academy, and one thing I'm going to add that I'm very excited about is some AI prompts for people, because once you know your brand strategy, you can put that into chatGPT and it can spit you out so many amazing ideas for your brand. You have to make sure they're in your voice. You don't want to take anything just as it comes out as it spits out, but you can figure out so much once you know your brand strategy, you can plug that in to say, I'm training you to be my brand voice and my messaging and understanding my ideal clients. And I know these are their pain points, so keep all of that in mind when you tell me X, Y or Z, right? 

Lesley Logan 13:12  

Yes. I mean, I love that you're going to add that in because it is such a thing. My team has actually built the Lesley bot, which is like, it's trained on 10 million of my words. So, like, people can literally ask, ask at any Pilates business question. It literally it's, first of all, she's uplifting. She validates you, she repeats what you said, she points out what's really great. And then she gives you things, and then questions. And people are like, I don't want to use it. And I'm like, I'm going to tell you right now. I'm amazed at what she is putting out. She spits out way more than I can. I couldn't do it as fast as she can, you know, and she's trained on me, so it's all my stuff. But also they've used, you know, the chatGPT and things that are out there to be like, okay, here's some written work by her. Here is who we're talking to. Here's what this is. And now we need to tell people about X, Y and Z, and then doing it. Like, first of all, I had some, some things like, like I didn't even tell them we're doing this because they heard me one time say, I'm never going to let you do that. I love to write, because I do. I love to write, but I will say they finally showed it to me, and it's kind of amazing, because it gets out sometimes we get in our own head, and especially talk about the rut and the energy. If your energy is nervous or scared or this has to work, and if it doesn't work, I'm like, my business is failing. That energy is not going to help you write and tug on the heartstring. It's actually in the way. And so you almost need to use.

Hilary Hartling 14:30  

The extra help, a little helping hand. I agree. And by the way, let's back up a second, everything you just said that you preface like, you know it knows this about me and this about, all of that that you just said, that it knows that you had to put in there to explain, to create this bot, that's your brand strategy. That's part of your brand strategy. It's knowing enough about your brand to be able to explain it to someone, whether it's an AI tool or it's someone you're hiring for your business, or it's someone on your team, it's the only way you can create and present a consistent brand. And honestly, consistency is one of the pieces that creates the magic for your brand, because I promise you, not everybody out there is being consistent. And when you can be, you show up for people in a whole new light. 

Lesley Logan 15:16  

Yes, yes. And I mean, consistency is so hard in general, let's just take your branding out of it, just being consistent with your morning routines or consistent in your life, it's not easy, but it is actually proven that when you are consistent with anything, you actually get what you want out of it. 

Hilary Hartling 15:32  

It's so true. I don't know why it's so hard. It just is. I mean, even with the Pilates practice, right? 

Lesley Logan 15:37  

Yeah. Oh yeah. I mean, people are like, I'm gonna come once a week, I'm like, that, that's great. You can never miss, and if you never miss, that is consistent. But, you know, more would be better. You know, like that would be consistent. But I think, like, people have a hard time with that. And so if people do what you say, and they're, and they're focused on the energy, and they're pulling the heartstrings, and they're being consistent, what is a reasonable timeline for them to know if it's working, what are the KPIs that they're using? Because it can't, to me, it can't be vanity metrics all the time. It can't just be like, oh, I got this many likes. Because if you're new to getting followers, you're not going to get a million likes on things like, you're just no, no one's going viral like that anymore, you know, unless it's like some dog video that's, you know, pushing, like, you know. So how do you do that because that, you got to keep the energy up and the belief up. So what do you think? 

Hilary Hartling 16:24  

I mean, honestly, the biggest KPI is, are you booking clients? I mean, that's the biggest one, right? But also, you can look at things like, if you're creating a funnel, right, and you're introducing or inviting people into your brand, what's that first stop? What's that entry level thing? What's that free resource or lead magnet or low ticket offer. Are people buying that because you showing up saying, hey, I know you need this right now. So let me tell you how to do that for either this, only this much money, teeny bit, or let me give this to you for free, because I know this is on your mind right now. And if I relax your mind and you can make your shoulders go down about this whole topic, and you get some quick wins because I gave you this thing, then you're going to be more apt to come and find out more from me, from that brand, right? And so I think that is a very good tool, like, if your freebie is flying off the shelf, right? Whatever it might be off the digital shelf, even, then, that's a very good indicator. Now, there might be other things to tweak along the way, if then that's not converting into clients, but you always have the opportunity to, I think, first connect with your audience on a level that they care about. Because here's the other thing, you are the expert in what you do, right? But you could get caught up in your expertise and not necessarily say it the way your ideal client is going to understand right now, right? A lot of my ideal clients, they don't know that brand strategy is the solution. They don't even know that, right? And so you have to speak to them in the way they're talking about it, saying, like, gosh, I feel like my messaging is all over the place, or I don't really know how to talk about my business in a way that the right people get it. Like, what do I do about that? So some might think I need to hire a copywriter that could be a solve but a lot of times, people just haven't figured out the base foundation, solid brand strategy that leads to all the aligned messaging, aligned offers positioning that makes you stand out. And so it's a lot of education on my part too, right? It's like people just like we started at the beginning, people sometimes just think it's colors and logo. And it is not.

Lesley Logan 18:38  

Yeah. I appreciate you bringing, remind us like you have to know your business so well that you are an expert at what you do, or at least for who you help, you know, and you have to treat yourself as such, but also then you have to talk to people who aren't, not understanding that expertise. And it's really, really hard. An example is like a lot of Pilates teachers that I work with, they're like, I just want to teach advanced clients. I want to teach athletes, because they don'tknow how to move their body. And I'm like, so the journey of the people you'll work with don't know how to move their body, and so you can do that. And if you have connections to the NFL or the NBA in your town, by all means, go right ahead. They all need someone. But the reality is, is the most of us have to teach the public and the public in your area. And so there are people in your area who could become an advanced mover who don't know how to move their body yet. And so you cannot talk to them like people who move their body because they don't know that. They don't know that that's a solution to their problem. They don't that's the thing that's going to make them feel good. They don't know that that's the thing that will make them feel confident. And so people do talk in the wrong way, and then they go, no one's listening. And. 

Hilary Hartling 19:43  

Yeah, I have a funny double-edged sword with my brand, where people love the fact that I have worked for Disney, and that grounds me as an expert in what I do, because I worked for a brand like that, but then that can also lead people to think, well, I can't approach her. Right? And so a lot about my brand is being very friendly and approachable and welcoming and inviting to see like I just did this, just a one week freebie last week, where I offered my list, and I think I did it maybe on Instagram, too. I said, just for a week, submit a question. I'm going to record a video response, just one branding question that you would like an answer to, and I will do a video response for you. And so I was recording video responses all week long. And people are like, how are you giving this away for free? I'm like, well, number one, it shows me exactly what my audience is thinking. So back to your point of like, how do you tug their heartstrings? It's knowing where they're at right now. And so every once in a while, getting in touch and doing a temperature check and asking, what's the thing that you would really like some help with right now? And all the questions were so, so different. 

Lesley Logan 20:51  

Yeah. Also, brilliant everyone. You should steal that as a thing you can do is, you know, be like a freak you because you do find out what are they thinking about. You know.  

Hilary Hartling 21:02  

Yeah. That was my whole point. It's like market research, but also it's me connecting with my audience, too. Yeah. So when you stay in touch and you actually form these real relationships, maybe they're not going to book your service right now, but they're going to remember that, and they're going to come back when they really, really need your help.

Lesley Logan 21:19  

Yeah and that's the other hard part, right, of being a brand that is consistent, it's you have to be consistent, you have to make sure that they understand what you're there for, and stay top of mind, so when they're ready to pull the trigger they remember you.

Hilary Hartling 21:33  

Yeah. I mean, there are also other tactics, right? You can try to make them see that they need it now versus later. There's other things to do, but still, like, you still might get the, oh, this has been so fantastic. Let me go off and try this, or let me do this and I'll come back, you know, when I'm ready, or if I need, you know. So you'll never know where someone's at, but, and I've had people who I had a call with, you know, six months prior, and they come back and they're like, boom, I'm ready. Here's my money. Let's go. This is the time, right? Like, you just never know.

Lesley Logan 22:04  

Yeah, no, it's very true. And I think, like, thank you for sharing that, because we've had the same thing. You know, I worked in retail. I worked in high end accessories, and so of course, there'd be the people who came up, and obviously we made sales throughout the day that would be affordable prices on like, you know, $50 gifts, $100 gifts, like, that kind of a thing. But, you know, we really had to sell like, a $2,000 ring every once in a while, ideally every week. And there'll be people who will just come in and go, can I try that on? Oh, my God, I love this. And I would be like, oh, have you seen it before, because they're like about to buy, like, no, it's first time and I just really love it. And they'll just buy it. And there's other people who come and look at it for six months, and they're looking at it and they're putting it on, okay, and my birthday is in six months, and then they come back and they get it. And so it's like everyone is a little bit different, even in a brand that you're trying to attract. And so, you know, the patience that it takes, but also the belief in what you do. Do you have tools that you use to remind yourself why you do what you do? You know what I mean? Because, I'm like, people doesn't even like getting ruts and like, there are bad days. There's days where I'm like, is anyone listening, even though I have tons of evidence that we're doing a great job. There's just some days where you're just, I'm just getting hit over the head and getting a lot of rejection, so. 

Hilary Hartling 23:14  

Well, that's just human, that's just human, and that's just the cyclical nature of business as well. But I think for me, it's always coming back to trusting my intuition and trusting myself, right, which is hard for some people, right? And it's, it's keeping the belief so, whether it be brand affirmations, right, just like you might do abundance affirmations or anything, it's, it's talking to yourself, in a way, and especially if you're having those negative thoughts, it's just like pulling those negative thoughts to the forefront, noticing them and reframing them so that you're not like stopping your energy flow like we were talking about earlier. But I always use intuition as sort of my own compass, and I think when you give yourself room and space to just listen, because there's so many times, especially with branding, where you're looking externally for the answers in terms of, I'm looking at this brand, of this competitor in my industry, and oh my gosh, why can't I come across that way? Or you're just looking for answers elsewhere, when a lot of times, if you just ask and you receive the guidance internally, in fact, you know what I just, I just created this week that your audience might love, is I created, for the first time, a meditation for my audience. It's a brand vision guided meditation. 

Lesley Logan 24:32  

Yes, we're in, we want. 

Hilary Hartling 24:34  

Yeah, anytime, so it's whether you're starting from scratch or you're an established business. It helps you with clarity. It helps you kind of step away from overthinking about your brand, so you're coming out of your head and into your heart, which is what we want from your brand, we want to be in the heart space, it helps you, like, envision the essence of your brand, how it feels, who it attracts, what makes it unique. But also, like giving you some clarity on your deeper purpose and that message you want to share. So I go through all seven chakras for your brand. In the meditation. It's a 20 minute meditation, and you just come away with whatever downloads you get. But you can do it as many times as you want, right? You might get something new every time. 

Lesley Logan 25:17  

Oh, my God, we must link this. And this is amazing. Yes, I want that. And then also, I mean, I feel you need to do some brand affirmation cards. Like, I feel like you needed anything like a deck in you.

Hilary Hartling 25:28  

Yeah, well, you know what's funny is I used to do it when I like, I've gone back and forth on how I've done my online course. Sometimes I run it as a group program. And when I do that, I would put these brand affirmations. It's just like posts in our community Facebook group all the time. So I'm like, I should aggregate all those, because it's, it is, it's very helpful. And then it even, like clues you into a little bit of what you could focus on today for your brand kind of thing. 

Lesley Logan 25:52  

Yes, I love that. I mean, my goodness, that could be its own lead magnet, or you could actually sell them as a deck you could draw. And it's like, this is what, you know, I just, I like a deck of any kind. 

Hilary Hartling 26:02  

I do too. 

Lesley Logan 26:03  

I just find them to be so fun. I don't even know what half the things mean. Currently, I drew a card from a deck, and it's a porcupine with lightning bolts and stars. And I'm like, unclear what I'm supposed to get from that, but I'm just gonna say you can, like, it have little things that can prick people, and you can be magical at the same time. I don't know what that card means, but, like.

Hilary Hartling 26:20  

Well, I would immediately look up the spiritual meaning of a porcupine. 

Lesley Logan 26:23  

Okay, well, thank you for that tip. Yeah. It takes, as you, we've mentioned a couple times, it's the constant belief in yourself. You almost have to have a good healthy dose of narcissism, if there could be any kind of healthy narcissism, to remember that you're amazing. And since we are, most of us who are listening to this are not narcissists, you wouldn't be being it until you see it if you just think you are. So congratulations, you're not, if you're listening to this. But I think having some sort of reminder of who you are, why you do it, what you do, like we need those things for those bad days. 

Hilary Hartling 26:56  

We do. We do. It's amazing because I even remember back to my first brand clarity in-person workshop that I did. And I I just found the workbook the other day, and I opened it up, and the first page, I actually put the song, I Believe, from The Wiz, which was the song that my theater company would sing every night before we went on to perform so that I believe in you, right? That's the main message of the whole song. But, like, it's a whole thing. But I put all the lyrics in there because I was like, this is so true. If you don't believe in your brand, why would someone else? Why would someone else? And you're putting your brand out into the world, and you're not like, asking people to love it, you're serving people. You're saying, I have this knowledge or expertise or product, whatever kind of business you have, and I know this helps you do this. It's worked for me. It's worked so for so many others. It can help you, too. If this is what you're struggling with, here it is, right? You never think about if you're in the grocery store. You don't yell at the grocery store because they're trying to upsell you at checkout with gum and candy. You're like, I might want some today, okay. Right? People sell to you all the time. You're on tons of email lists you don't even realize because you wanted the 20% off. Right? Like, it's, it's all sales. It's all business. People are used to that. People are used to you asking, people asking for the sale, because they would never imagine that if they expect value in return, that they wouldn't give you that reciprocal energy back, right? 

Lesley Logan 28:37  

Yeah, I love that. You pointed out we don't get the grocery store. We just, like, we end up buying the stuff half the time. You know, we're and one of my old coaches, she was joking, she did this little, like, fitness challenge, and there was an add on that you could, like, it's called the bump everyone. There's a bump of the cart that you could add that on. And then they got to check out. I was like, well, here's a one time offer. And so she's like, okay, I'm gonna add that to cart. And then it's like, oh, well, if you got this, here's this other one time offer. And she got that, and at the end, she's like, I just want to pay like, I went from a $17 thing to paying you $217. I still wasn't angry about it. She was laughing. Because the reality is is, if you know exactly what your client wants, then first of all, you get to sell it to them, and you're not a manipulative asshole, because what you're giving them is what they wanted. It's going to solve the problem that they have, and you are the expert who can do that, and they get what they need. Otherwise someone else is going to sell them something shitty that you know because they didn't hear about you. They didn't hear that you existed. They don't hear what you have. And so you kind of owe it to them to not let the competitor who's not as good as you getting into their headspace. 

Hilary Hartling 29:43  

That's so right, and that's where consistency comes into right? It's like your competitor might be, you know, 10 steps behind you, but they're selling out because they're showing up. So don't let the lack of that, I've been seeing all these Instagram accounts lately for like the introvert business, where you don't show your face, right? So it's all these Instagram feed posts where it's just like the backs of people's heads and or just like quotes and things, and that is like going gangbusters for whatever reason. I'm sure they're tapping into heartstrings all over the place, right? But it's just so interesting, because here's the thing, there's so many ways to do it. What you have to start with every time is understanding your business, your brand, so that no matter what strategy you want to employ for marketing or copywriting or website design, whatever it is, that it still feels like your brand for your audience, yeah.  

Lesley Logan 30:37  

And I think that's so key, like one of the things when we coach Pilates instructors, we're like, okay, who are you helping? Why do you want to help these people? How do you help them? I mean, there are people who don't sign up for our program because they can't get past that question. I just need more clients. I'm like, I'm going to tell you right now, there are 17 clients outside for you. You could get probably half of them if you can articulate how you can help them so you don't even have to care about it. You could just, if you could just articulate how you can help them, if that's how they want to be helped, they'll buy from you. You're holding yourself back by getting stuck and making it complicated. And it is complicated, but also, I think it's about being honest with ourselves. Why am I doing this? And you know, and I think some people might even feel maybe it's not enough to just want to help those people. Like, I feel like there's this pressure that we're all putting on these brands, and so we don't get these ideas off. I wanted to have you on, because I know we have so many listeners who are business owners or want to be business owners, and they do not get their business to the next step. Year after year, they're stuck in the same place because they won't just sit and answer those questions about that you've talked about in different ways that will help them identify so that they can be consistent. 

Hilary Hartling 31:45  

Yeah. And the thing is, too is, like, it doesn't have to be perfect. I say this a lot too. It's like, don't wait for perfection, because it can't be perfect unless you put it out there to get feedback from your actual ideal clients, right? You can't tweak it unless, like, you've seen what resonates with them most. So you can't be scared to start either like it doesn't have to be perfect to start. You just have to be able to articulate some things about your business, what you do, who it's for, the benefit that they can take away from working with you, and maybe how you're different from other people in your industry. 

Lesley Logan 32:19  

Yeah, I love that, because also, I find when people ask me what Pilates is I have a succinct answer, and I have teachers going, oh my God, I just love the way you describe it. I'm like, do you think that's how it came up the first time? No, it didn't. It was like, a fucking paragraph. And I was like, well, I gotta shorten that. You watch people's eyes glaze over, or, like, they start to look around the room, and you're like, I've lost them. That's, you know, I've got to figure out, like, how do I succinctly say who it is what I do and how I do it, so that if this person is interested, they stick around, and if they're not, neither of us are wasting our time. But to your point, you got to get something out there and try it out and say it out loud and get the feedback. Where people go, oh, it's like yoga, and it's like, oh, okay, I didn't explain it very well, because I explained it like yoga, so like that, you know. 

Hilary Hartling 32:59  

Yeah, then you can perfect, that's, that's where the perfecting, meaning, the tweaking comes in, so that they understand even so you're more clear, and you can then make it more compelling for them as well.

Lesley Logan 33:11  

Okay, so I love you, and I just, I, you make, I mean, we've done so much greatness, because you make you want to, like, dig into my branding all the time. I'm just like, okay, let me. 

Hilary Hartling 33:20  

It's so fun. 

Lesley Logan 33:21  

Yeah, it's just really fun. What are you most excited about right now? Do you ever wonder, like, has everyone figured out branding? Are you? So what are you most excited about right now? And you say that the world needs you more than ever. What's going on the branding world? 

Hilary Hartling 33:32  

I do think it's been shown over the last few years how valuable it is to not just run a business, but to build a brand, because it's brands that people fall in love with, follow, want to keep coming back to, and that's what you want to have a long lasting business. It means that you've articulated what you care about. Maybe there's shared values involved. People today really care about who they're buying from and consuming from, and so they want to know that you're someone that they trust and that you have some of the same beliefs or hopes or dreams. It matters, and your brand strategy expresses that about your brand. I just heard someone the other day mistakenly say something about, oh, I'm eating Ben and Jerry's, but I don't really like what they believe. I was like, wait, wait, have you actually gone to their website to see all the amazingness that they do for the social causes for their, and they went, and they're like, oh, they didn't know that. They had heard something and then mistakenly thought, oh, but I really shouldn't be eating Ben and Jerry I was like, no, no, no, no, no. Anyways. 

Lesley Logan 34:43  

Everyone, keep eating the Ben and Jerry's. They're, they're, you know, saving the world. 

Hilary Hartling 34:47  

Keep, keep eating the Ben and Jerry's. Yeah, no, I think branding is more necessary than ever. And I will say this too, because I do have clients who come back to me again and again. So there's, you know, one phase of brand strategy. Which is developing your entire brand strategy, and then it's coming back as you're evolving and growing. So I just had a husband and wife couple come back, and I've worked with their two brands separately, and now they're kind of combining into one, and they wanted to come up with who is our niche audience now, because we feel like we've spread ourselves a little too thin. What are our offers? Because we want to be known for the offers we're creating, and we want a signature one too. So that's what I did with them. We said, here's exactly who your audience is, and now because of that, we know exactly what they need. And here is the first thing they need, here's what it's called, here's how we're positioning it, here's how we're pricing it. Here's the promise for what they get. And we did that with three different offers, and they launched within 30 days and made $45,000. So because they got so clear that they understood exactly how to sell it.

Lesley Logan 35:52  

Yeah, can you just say it's almost like you're like, speeding up the process, you know, and it can feel like you're slowing down to take some time to go through this and get the clarity, but also then it just speeds up the process. Because once you're so clear, people know that you're for them or that you're not. 

Hilary Hartling 36:07  

That's right. 

Lesley Logan 36:07  

You know, I heard from another Hilary, who's a dear friend of mine, that, if you've hated in the human design. So right now, like, obviously, if you're into astrology, we're now, you know, in Aquarius and all that stuff, and that's its own unique energy about people. But if you believe in human design, we've been in the generator type of person for a really long time, which is very capitalistic. It's very like, you know. 

Hilary Hartling 36:28  

I'm a generator. 

Lesley Logan 36:29  

Yeah, I'm a generator, too. And I was like, I don't think it's a bad thing. I think we kick ass. But anyways. 

Hilary Hartling 36:33  

No, we work hard. 

Lesley Logan 36:34  

We work hard, we do things. But apparently, like, we're going into a projector type world. And I was interested in that, because one projector that I know, I felt like they just project their shit onto you, and so she's, she's a projector, and she doesn't do that. She actually is able to zero in and like, oh, this is what you're telling me, this is what I'm seeing, and hones it in really well. But what she said is, in a projector world, it becomes not individualistic in that we don't help people. We're not in a community, but that individual brands, individual businesses, are going to be the thing that people are focusing on, wanting to spend their time on. We're seeing this right now as people are like, oh, I'm not. I'm boycotting these brands over here because they don't represent my values. And so then finding smaller businesses who do. And so just the way you just talked about things. And this whole conversation where the world is turning, now more than ever, is the opportunity for all of us to shine, to not be in the shadows of these big brands who are making things either super cheap or were super for the masses, but for like, your individual thing, your idea, can actually work and, and we talked about this in the first episode. You all have to go back and listen to it, but even if you don't have a business, you have a brand, because how people think about you, what they feel when they're with you, all of that stuff is in there. And so I just really adore how you make branding feel like it's like sexy and I want to do it. 

Hilary Hartling 37:55  

I actually think brand, I mean, I'm biased, but I do think branding is sexy, and it's you getting to really choose, right? It's your choice. It's your brand. What do you want to build? What? What do you want to leave your mark as? Right? That it's and it's not just mark as a logo. It's the legacy, it's the impression, it's what lasts, you know, forever. I mean, there's all different kinds of examples of branding and brands and stuff, but what's cool about it is it's meant to be different. So you get to decide how you want to be different and make sure that that's what resonates with your audience. Because it's not all about you either, right? It comes from you. It starts with you. You're defining it, you're shaping it, but you're shaping it for your audience. And so being really clear on that as well, because you said there's so many people who get stuck and stopped there, which is why, why there's been 500,000 ideal client worksheets and, right, identify your target audience and it seems like, okay, I know that, but when people really get down to it, they need to redefine it every time for themselves to say, like, no, this is really who I know I serve. It's just like the two clients who came back to me, you know, they served so many different kinds of people, but they decided, no, who we serve best are coaches, and that's what they went with, right, and being so specific helps the brand become more relevant, more resonant and more compelling for people to understand it, get it and buy it. Yeah.

Lesley Logan 39:25  

Yeah, oh my gosh. Okay, Hilary, well, you know, another amazing conversation with you. We're gonna take a brief break, even though I could talk to you forever and find out where people can find you, follow you, meditate with you. Where do you hang out, Hilary? Where is this meditation? Where can they, like, you know, work with you? 

Hilary Hartling 39:44  

I would say two places. First, my website. So it's hilaryhartling.com H-I-L-A-R-Y-H-A-R-T-L-I-N-G dot com. If you go to the announcement bar on my home page, you click and you download the free meditation. The other places I'm always hanging out is Instagram, and it's the same. It's @HilaryHartling, no spaces, no dots, no nothing. And the meditation is also linked in my bio on Instagram, so you can go grab it for free right now. 

Lesley Logan 40:11  

I think that's beautiful, as are you. Thank you so much. Before I let you go, you've given us a lot to think about, but bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?

Hilary Hartling 40:23  

Figure out what excites you and follow it. So when you can wake up excited, you are in your flow. When you're in your flow, you not only attract what you want, but you become a magnet for the best people, opportunities and growth. 

Lesley Logan 40:38  

Yeah, yes. Oh my God, that's so succinct and so wonderful and absolutely useful in everything. Ah, guys, how are you gonna use these tips in your life? Share this with a friend who wants to start something. Share this with a friend who has a business. You, you, this could literally be the conversation they need to hear to actually reach the people they want to reach. And Daniel Pink said, if what you do solves a person's problem and takes them out of pain, you have a moral obligation to sell it to them, moral obligation, and the only way that they can hear about you is if you, if you've gone through the things that Hilary is talking about. And so, let her help you. And until next time, Be It Till You See It. 

Lesley Logan 41:15  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 41:58  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 42:03  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 42:07  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 42:14  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 42:17  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Lesley Logan kicks off this FYF with a shocking CPR training stat and ends on a high note with inspiring wins, including an epic push-up record by a grandma and major business milestones from Agency member Jeanne Cho. Lesley also shares her own big win about staying ahead of the game with her latest flashcard project.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Why women are less likely to receive CPR in public emergencies.
• How a 59-year-old grandma shattered a world push-up record.
• Celebrating agency member Jeanne Cho’s milestone moment.
• A behind-the-scenes look at launching Lesley’s final flashcard deck.
• How planning ahead turned a massive project into a major win.

Episode References/Links:

• DonnaJean Wilde on ABC News - https://beitpod.com/donnajeanwilde

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSI

DEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipment

Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipment

Be in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlist

Be It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-survey

Be a part of Lesley’s Pilates Mentorship https://lesleylogan.co/elevate/

FREE Ditching Busy Webinar https://ditchingbusy.com/

Resources:

·        Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g

·        Lesley Logan website https://lesleylogan.co/

·        Be It Till You See It Podcast https://lesleylogan.co/podcast/

·        Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/

·        Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQ

·        Profitable Pilates https://profitablepilates.com/about/

Follow Us on Social Media:

·        Instagram https://www.instagram.com/lesley.logan/

·        The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g

·        Facebook https://www.facebook.com/llogan.pilates

·        LinkedIn https://www.linkedin.com/in/lesley-logan/

·        The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses

Episode Transcript:

Lesley Logan 0:00  

It's Fuck Yeah Friday. 

Brad Crowell 0:01  

Fuck yeah. 

Lesley Logan 0:05  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:48  

Hey, Be It babe, welcome to your fabulous Friday, right? Oh, fabulous. No, that's not the right FYF. So it's Fuck Yeah Friday. It's just gonna stay that way. And this is where we celebrate a lot of wins, and I love celebrating wins so make sure you're sending them in. We also talk about things that are inspiring, because there's a lot of crap out there, and then sometimes I bring up some crap, but then, like, we educate ourselves. So here's the deal. This one might not actually make you feel good, but we're gonna have, we have two things. I'm not gonna end on some bad note, but so a study found that out of 20 dummies used in a CPR certification course, only one had breast overlays, meaning participants couldn't actually practice on a dummy that accurately portrayed an average woman. So he also found that during a cardiac emergency, bystanders are less likely to provide women with CPR because they wouldn't feel comfortable performing the procedure and touching their breast. When women are blatantly overlooked in tests and trainings like these and others, crash test dummies or defibrillator pad trainings, it is, not only proves to be unjust, it can quite literally mean life or death. So ladies we've got to know this. We need to know we're less likely to receive CPR. And I don't want to say that to scare you. That's not what I'm trying to do here. What I am also trying to do is educate us, right? Because I have done CPR classes like every other year, and I can tell you right now, never in my life it has one of my dummies had breasts on it, and something that I embarrassingly, am aware of as, like, I have a very hard time with the Heimlich maneuver. I have a very hard time finding people's belly buttons. I'm like, oh my God, we were at this restaurant and someone's choking. I'm like, I noticed she's choking at the table. I was about to give I'm like, I know that she doesn't have time, like, and I know how to do it, and I also know that I have the hardest time finding the belly button. And as I got up from the chair and screamed she's choking, a doctor right next door, got up and did the whole thing, and I was thank God for medically trained people. But I just want to say, even as a woman with breast, we need to know these things, so go get trained. We should start demanding these things. You know, if we start doing that, maybe this can change how things are. 

Lesley Logan 2:41  

Okay, so, but because I don't want us to be angry all fucking time because it's annoying. Here we go. This is gonna be so cool. So a grandma does 1575 push ups in one hour, her second world record after planking for four and a half hours. So go grandma. Yep, she racks up a second world record, 1575 push ups. That is insane. She is a grandmother of 12 people, you guys. Here's her name, DonnaJean Wilde, 59, from Alberta, Canada. I mean, this happened last September, but girl, you are impressive. I don't feel the need to have to ever do this. But I actually love that you did it. And I think the more we have records like this from women like you, the more young girls and those 12 grandkids, and the friends of those 12 grandkids can see like, wow, look at all the things that I can do. Look how unstoppable you are. So freaking cool, right? So cool. So anyways, thanks, grandma. Thanks. Thanks, DonnaJean Wilde. 

Lesley Logan 3:42  

Okay, so now let's do your wins. All right. This one is from Jeanne Cho she is an Agency member, and I'm actually super stoked for her. She's a part of our new agency as well, and she's been using the Lesley bot, and it's really fun to see how this bot, who's been trained on 10 millions of my words, has been helping this amazing person out. So, Jeanne, we got two wins to share of yours today. So you'll be our wins today. A client who loudly complained and quit with price increase last spring just came back. I mean, yeah, that's what happens. Because they're like, I went to other places and the cheaper ones aren't as good as you. So, go Jeanne. Jeanne hired a sub to teach when I travel and for the hours I don't want to work, feels like progress. Fuck yeah. Completely booked for the next month. Way to go. Event Marketing Company reached out about a well paid opportunity to provide Pilates at a running event with huge brand sponsors. Even if I don't get it, I'm thankful for opportunities that come my way. Yes, I love that Jeanne, thanks for like sharing that we can be grateful for just having the opportunity come the way, even if it doesn't pan out, I think that's beautiful. Old clients continue to find their way back, and new clients are walking in. Two new clients this week, in fact, and those hours replace my injured two time a week, client who's out for three months, one new client has expressed uplifting appreciation that can't help but make me feel awesome. She had two diastasis repair surgeries and had been declined another studio. She felt the difference after one session and is excited to work together. That is so beautiful. I mean, I hate that she was declined for another studio, but honestly, I also don't mind if a teacher was, didn't feel comfortable that they didn't sell her on something that wasn't going to work for her. So way that I'm glad that she found you. The second new client is a referral. They are college roommates currently, and shows that even students who can't afford Pilates can afford Pilates, and the initial client even took a winter break off, but dutifully came back. Jeanne, look at all these wins. I love it. I think wins can be these little things that just keep adding up, and we have to look for these wins. It can be as simple as someone came back after complaining a month, a year ago. Look at that. It's a win. That's a testament to, like, what you did. 

Lesley Logan 5:44  

Okay, now, one of my wins. So this is a couple months old, but I haven't been able to tell you guys yet, the Accessory Flashcard project, my final deck in the series, was on time. Everything was on time. The entire team. I mean, obviously we should be by now, but, like, we were on time for everything. And the presale went so amazing, and people were so excited. And I mean, their excitement was really what made the whole thing so fun. And the deck is really cute as well. Yes, by now, we should know what we're doing, and we should be on time with things, but the reality is is like, there's always life that lifes in there. And so what I can say is we planned ahead. We put time, block things the way we wanted to, and it actually all did work out like it was supposed to. And I'm currently filming the tutorials for it, and we're going to be done a month in advance, because my assistant and I have been really, really working on like, how do we stay two months ahead? So if I ever get sick or something ever pops up, we can always say yes to things we want to do. So I'm so proud. The win, this is not a small win, of course, the accessory flashcard deck going to presale and going to print, it will be finished when we actually get to hit ship on those things in the summer. But it's not one of those, like, small wins. It's not an esoteric win. It's obviously like a big project win. But what I'm celebrating right now is it's really easy to procrastinate, to postpone, to delay, it's really easy to start a project not finish. No one would have cared, really, if we're like, it's gonna be another six months, everyone. But we worked a year ago at planning this out, and then we made adjustments on this project based on the last rollout. And I think if you can always reflect, refine and continue, then even if we start a new project that has nothing to do with the flashcards, I know the team, and I know how long things take, and we can take that information to make sure the next thing goes off without a hitch. And that, to me, is the win. Like you learn your lessons from the experiences you have. In fact, we actually all learn more from a failure or from a mistake than we do from a success. So I'm just so proud of this team. I'm so proud of all of you. We couldn't do this whole thing without all of you. So just thank you so much. 

Lesley Logan 7:49  

Okay, here's your mantra for your weekend, and then you can go. Rest is my medicine, peace is my birthright. Rest is my medicine, peace is my birthright. Rest is my medicine, peace is my birthright. Babe, you're amazing. Thank you so much for being a listener, and thank you for sending your wins, and until next time, Be It Till You See It. 

Lesley Logan 8:10  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 8:52  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 8:57  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 9:01  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 9:08  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 9:12  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Lesley and Brad break down the mindset shifts that helped them go from feeling stuck to living with purpose—drawing from the conversation with transformational coach Kevin Carton. They dive into the four levels of consciousness, the surprising truths about vision and identity, and the importance of curiosity when stepping into who you're meant to be. Tune in for a conversation about intentional living and the inner work it takes to grow into your next level.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• How the four levels of consciousness reveal what’s really keeping you stuck
• How curiosity can help you reconnect with your soul’s purpose. 
• Why many people unintentionally avoid going after what they desire. 
• How daily gratitude shifts your mindset and reinforces identity.

Episode References/Links:

• OPC UK Mullet Tour - https://opc.me/uk
• eLevate Mentorship Program - https://lesleylogan.co/elevate/
• Pilates Studio Growth Accelerator - https://prfit.biz/accelerator
• Cambodia October 2025 Waitlist - https://crowsnestretreats.com
• OPC Perks - opc.me/perks
• Kevin Carton Website - https://kevincarton.com/
• Kevin Carton Instagram - https://instagram.com/kevinfcarton
• Science and Spirituality - https://beitpod.com/scienceandspiritualitypod
• Metacognition Meditation - https://beitpod.com/metacognitionmeditation
• Buy Yourself the F*cking Lilies by Tara Schuster – https://a.co/d/81moWWD
• Everything is Tuberculosis by John Green - https://a.co/d/0YpCvgu
• John Green on The Chris Haye Podcast - https://beitpod.com/chrishaye

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSI

DEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipment

Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipment

Be in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlist

Be It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-survey

Be a part of Lesley’s Pilates Mentorship https://lesleylogan.co/elevate/

FREE Ditching Busy Webinar https://ditchingbusy.com/

Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Lesley Logan website https://lesleylogan.co/
• Be It Till You See It Podcast https://lesleylogan.co/podcast/
• Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/
• Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQ
• Profitable Pilates https://profitablepilates.com/about/

Follow Us on Social Media:

• Instagram https://www.instagram.com/lesley.logan/
• The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Facebook https://www.facebook.com/llogan.pilates
• LinkedIn https://www.linkedin.com/in/lesley-logan/
• The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses

Episode Transcript:

Brad Crowell 0:00  

I am that thing. I have that thing already. I am an entrepreneur. I am a super mom. I am a race car driver. I am a whatever it is, the thing that you want, you know, in your life, instead of when that happens for me, you act as if you are it now, already. That is the definition of be it till you see it. 

Lesley Logan 0:20  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:59  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the profound convo I have with Kevin Carton in our last episode. If you haven't yet listened to that interview, feel free to pause us now and go back and listen to that one or you can listen to this one and listen to that one. He's such a sweetheart. I mean that in like, the not.

Brad Crowell 1:19  

Really brilliant guy.

Lesley Logan 1:20  

Brilliant and patient and kind and profound is a good word for him. It really, really is. I learned so much and we actually got to have him in the Agency group as well, elaborating more on what we talked about. So Agency members, you can check out that goodness. 

Brad Crowell 1:35  

Yeah, we're actually going to be including it in the Agency curriculum pretty soon, so stay tuned for that it's gonna be great. 

Lesley Logan 1:41  

Yeah, if you wanna know what Agency is here let's stay tuned, Brad's going to talk about Accelerator in seconds. Today is May 15th and it's National Notebook Day. National Notebook Day is celebrated on the third Thursday of May, and this year it falls on May 15th. It's a holiday that encourages people to record their thoughts, events and information in a notebook. It's especially important to have a notebook or journal if you're the type of person whose mind goes to so many places at once. One of the many reasons why keeping track of varieties is beneficial is that it helps you focus the mind. People will often revisit their journal entries when they need inspiration or ideas. And I just thought, focus the mind, we, I feel like it's a Kevin Carton thing, but also, because I can't choose one, I have ADHD, and I like a lot of things. And so also, Today is National Senior Fraud Awareness Day. So go check that out. Essentially, it means what it means. Make sure you're seeing your people in your life. 

Brad Crowell 2:29  

Educate your parents. Educate your parents.

Lesley Logan 2:30  

You guys don't deal, don't don't touch the toll link that they're sending you. 

Brad Crowell 2:35  

Yeah, the toll link isn't real. 

Lesley Logan 2:37  

They're never gonna text you. They don't know your number. They don't know your license plate. 

Brad Crowell 2:40  

We just had someone try to hack your Instagram account. They sent us a spam email that said your post has been. 

Lesley Logan 2:45  

Oh, yeah, copy, copyright infringement. And I told the team. I was like, guys, that's my face and it's my word.

Brad Crowell 2:51  

Yeah and there was no music. So what copyright infringement could there be? But it was a fraud link. So they're getting real sneaky. 

Lesley Logan 2:57  

Yeah, yeah, really. Because, I mean, I sent to the team, because I was like, there's something wrong here. But no, just assholes. And then also, it's Tuberculosis Day, TB Day. There's actually a couple different holidays to have to do with this. And the reason I'm bringing it up right now is, actually listen to Chris Hayes do an interview. Was it with John Green or with a guy who talked about John Green? 

Brad Crowell 3:16  

No, I think it was the author. 

Lesley Logan 3:18  

Oh, with John Green. Okay, so here's the, John Green wrote a book, Everything is Tuberculosis. By the way, have you ever looked at tuberculosis the word? It's tubular something, something sclerosis. And so everyone like it's.

Brad Crowell 3:30  

Tubular sclerosis? 

Lesley Logan 3:32  

No, it's got, like, there's like, extra S's and O's, at any rate, you can see why we call it TB. It's really important that you guys actually understand what's going on in the world of fucking things around, is that.

Brad Crowell 3:46  

Wait, what? In the world of.

Lesley Logan 3:49  

They're fucking things up like. 

Brad Crowell 3:50  

Yeah, they're fucking things up. They're fucking around.

Lesley Logan 3:51  

In the world where they fuck around, we're about to find out what that means, which is, according to John Green, we didn't just go back a couple steps, we fell down the steps. 

Brad Crowell 3:52  

We like fell down the ladders. 

Lesley Logan 3:54  

And like, everything is TB is just that, like, TB actually can't kill people, does kill people. There are drug resistant versions of this, and when they study TB, it helps them understand every other disease and illness out there. And so I highly recommend reading Everything is Tuberculosis. And if you're like me and you have a hard time focusing on a book. Go listen to the episode with John Green on Chris Hayes' podcast. No sponsorship here. I would love to have Chris Hayes on or John Green. I don't know what the be it till you see it angle would be, except just tell me how bad we really are. Anyways, but that it's TV day as well. 

Lesley Logan 4:36  

Okay, we're headed to the UK. We have two stops. It's our first time in a couple of years. Space is super limited. Legitimately, guys, there is 18 spots in one space and 20 in another. And that might sound like a lot to you, but it's not a lot of people. So you want to snag your spot for that. The deal is amazing, opc.me/uk we're going on a summer tour this summer and if you want to make sure that you are in on the deets, which will be announced any day now, then you want to go to opc.me/events, we make sure those people always hear about it.

Brad Crowell 5:04  

And then I'll be spending the weekend by myself because. 

Lesley Logan 5:08  

I'm spending the weekend by myself. You're with friends. 

Brad Crowell 5:11  

Lesley is going to be teaching the Cadillac Workshop Weekend for eLevate, round five, which is very intense. It's literally 24 hours on Zoom over three days.

Lesley Logan 5:21  

That's overwhelm. Those of you who are seeing eLevate, it's only 12 hours for you. 

Brad Crowell 5:25  

Yeah, it's only, it's only half of that for participants, but she's doing two rounds. But we love these weekends, eLevate is really a fun, amazing program, and I can tell you, as someone who watches it all happen from the side, how epic it is, because people actually come together and nerd out like deep, deep, deep dive on Pilates over nine months, and what they get out of this program is literally life changing in every element of their life. It's not just about the Pilates, but this weekend is really, really cool. So if you're ever considering deeper dive into Pilates and you're a teacher, that's the one requirement, if you're already a teacher, go to lesleylogan.co/elevate that's L-E-S-L-E-Y logan dot co slash elevate for more information, when you get started, there you and I can talk, and we'll talk through the whole thing. If you are a teacher and you're taking clients at all, I want you to join me for a free webinar. It's a Profitable Pilates webinar. We're going to talk about money. Okay, we're gonna talk about money. We're talking about clients marketing. We're talking about mindset. We're gonna dig in, and we're gonna get nerdy on how do you apply these things to what you're doing to change the trajectory, okay, if you're like, I feel like I'm spinning my wheels. I'm feeling very stuck. I can't seem to get new clients. I hate trying to get new clients. I hate telling people how much I charge. If any of these things resonate with you, come to this webinar. It's called the Growth Accelerator, prfit.biz/accelerator. It's totally free. We're gonna dig in, and then you can there's Q&A element to it as well. So that's profit without the O dot biz slash accelerator. It's totally free. And then finally, Cambodia. 

Lesley Logan 7:07  

Cambodia. Come and have Pilates for free with us. This is for you. If you just love Pilates, if you're pie curious, if you want to go travel the world and you want someone to curate it for you, this retreat is for you. It's an amazing experience. You're in the village with us. You stay at our house. We do five Pilates classes. We do breath work, we do some manifestation workshop, not just the woo, woo type. We actually get down and dirty on like, how do you actually make sure that your schedule allows you to live the life that you want to live, which includes taking care of you and making yourself a priority. And we tour temples, and we do a water village, and we do a lotus run, and run, like a lotus tour, and then we also eat amazing food. So I want you to come.

Brad Crowell 7:41  

Yeah, it's gonna be amazing. It's like our favorite place to be, honestly, with everything that's insane going on right now in the world, in life.

Lesley Logan 7:49  

I can't wait to be out of all of it for a week. 

Brad Crowell 7:52  

It's like an opportunity to set yourself up for some peace, relaxation, a little bit of adventure, exploration. It's going to be a great reprieve. It's going to be a retreat and on purpose. So come join us for it. You deserve it. It's your time. 

Lesley Logan 8:07  

Yeah, you're going to vote whenever it's time to vote. You're going to protest whenever it's time to protest, and you're going to take a week with us in Cambodia to recharge and refresh and get back out there. 

Brad Crowell 8:16  

crowsnestretreats.com crowsnestretreats.com.

Lesley Logan 8:21  

I got halfway through filling this out and like. 

Brad Crowell 8:23  

Before we get any further, we got an audience question here.

Lesley Logan 8:26  

Right, babe. 

Brad Crowell 8:27  

Right, so Fit Prom Karen is asking on YouTube, hey, what's the difference between the black nylon and leather straps? How do they hold up or move for circular movement? And she was talking about on the Reformer. 

Lesley Logan 8:40  

Yeah, so, okay, there's so many different types of Reformers out there, and there are Reformers that use, like, ropes and pulleys, and they usually have loops, and those loops can be cloth, and then, because of COVID, they've turned into this, like, vinyl type of a thing, which is not super comfortable. It's a little thick, but it's easy to wipe down. And then there's also the leather straps that also on wheels, and they also have handles, and then they have extension straps to make the loops. So there's a huge difference. And as far as the circular movement, I actually think that if you work with the leather straps and handles. 

Brad Crowell 9:11  

Sorry, where are these straps? I'm trying to envision this because there's, like, multiple straps on a Reformer. We're not talking about the long straps, are we?

Lesley Logan 9:18  

We're talking about the long straps. 

Brad Crowell 9:19  

The long straps, okay, so we're not talking about the things that hang over the tail.

Lesley Logan 9:22  

You know, when we're on a tour, yeah, not the one, well, those are extension straps, but yes. 

Brad Crowell 9:22  

Extension straps, okay, so that's the difference.

Lesley Logan 9:22  

You know when we're on tour and some of them I have to push the risers down because they use ropes. Okay, so the particular device that it's on will turn around so when they make circles, the ropes stay in this little groove thing, and it circles like it turns with it. And the leather straps don't have that. They're just on a wheel, but you can still circle. You can still circle. What I would say is actually a lot, a lot of people that I work with who use the ropes. I highly encourage you to order the neoprene handles. They usually are on your Cadillac, or you can order them on their own and clip it on to your straps, because you are going to get even more out of those circles every single exercise if you have a handle in your hand, because the way your hand reacts to the handle will tell me if your arms are connected to your back. So I can look at a room of people. 

Brad Crowell 9:49  

Which does not happen if it's just a loop. 

Lesley Logan 10:18  

Well, it can, but you have to, you have to be aware, and it's really hard because you don't have anything visually to show you that your hand is turned at an angle. So if you're watching on YouTube, it's really easy for your hand to be at a 45 degree angle, versus perfectly holding a bowl of soup or perfectly ready to shake someone's hand. 

Brad Crowell 10:38  

Is that what we're doing, we're holding soup? 

Lesley Logan 10:39  

Usually I tell people to hold a margarita. So at any rate, the pinky side of your hand needs to be attached to the handle at all times. And when you're using those loops, it's kind of touching it. So you think it's working, but then your hand is actually not the right angle to help you to connect your muscles from your back. And a lot of people end up using the top of their shoulders or the front of their shoulders, or their biceps and their elbows, and they're not using their back. And then the other thing that those loops can encourage without you noticing it is really easy for your wrist to bend, and so then you're holding this loop with your bent, wrist is bent, and now you're not getting any of the benefits. So loops are great for the feet. There's nothing wrong with it, and I actually am not knocking anything like, we have affiliate links to Balanced Body and to Contrology, so if you prefer the ropes, you can have them. I just highly encourage you to get handles and use handles in your hands and loops on your feet. 

Brad Crowell 11:23  

Yeah, if you're interested in that link, go to opc.me/perks P-E-R-K-S opc.me/perks and scroll down, you'll find the links to all the equipment that we recommend. So stick around. We'll be right back. We're going to dig into this fantastic conversation that Lesley had with Kevin Carton, and he's going to share some fancy metaphysical stuff with you all. We'll talk to you soon. 

Brad Crowell 11:48  

All right, everybody, welcome back. Let's dig into this convo with Kevin Carton. He's a multifaceted individual dedicated to helping others achieve their potential. Certified by the Brave Thinking Institute, he operates as an inspirational speaker, teacher and transformational life coach. That's what the Brave Thinking Institute is, they certify life coaches, and it's not like a, you know, $250 weekend certification y'all this is way bigger deal than that. With significant experience, he focuses on empowering individuals to identify their life's purpose, overcome personal obstacles and build self-belief through various methods, including his widely popular podcast, Science and Spirituality, co-hosted with his brother Chris Carton, Science and Spirituality, they are, like, you know, a million plus downloads. It's a big pod. It's a really cool thing. I definitely recommend you check that out. Science and Spirituality and his brother Chris, two of them are enjoyable to listen to, just very knowledgeable. So.

Lesley Logan 12:43  

Also, can you say it like, how cute, Chris and Kevin Carton, like, it's just like. 

Brad Crowell 12:45  

Chris and Kevin Carton. 

Lesley Logan 12:46  

You know, I love when people make sure alliteration happened. It just all flows together. So many things to love about what he said. But I really enjoyed that he talked about he believes that our soul's purpose is really what our heart calls for the most to live the most alive life that we possibly can. And he, also about focusing on becoming more alive, more aware, more happy, more loving. He also said that if you're struggling to identify your purpose, it's because you have to get curious. And it made me just think, you know, when you're a kid, you're like, asking all these questions. You're like, so curious. Why is the sky blue? Why is this? Why is it? And because parents are fucking exhausted and overworked and underpaid, and they are stressed out to the ninth, especially the parents today, because why wouldn't you be, it's really easy to kind of like, crush that curiosity and. 

Brad Crowell 13:31  

I mean even, not, also inadvertently, it could just be like, here's an iPad I can't deal with you right now.

Lesley Logan 13:36  

It's all, I actually would say it's all inadvertently. But and then at school, the curiosity is not what actually is you're graded on. It's like, on how well you memorized. And so I think that, like, you start as a kid as very curious, and then you go through life and you're just forced to, like, memorize what's right and what's wrong. And so you don't actually cultivate a curious brain. I actually was really grateful, because Pilates made me get really curious. Because, well, not not just Pilates in general, I will say very specifically, Pilates with Vintage, with Jay, with Sandy and Karen. Like, there was not a one answer to a question. It was like, well, I don't know, how's it feel? And they would want you to get curious, like they. 

Brad Crowell 13:43  

You have to dig in and connect with yourself to actually draw a conclusion. 

Lesley Logan 14:15  

Was really hard for me. I would just go, just tell me what it is, right. I just want to get it right. So I think that's why I can really attract this perfectionist, but also why I love what we do. But I just thought it was really great, like, be more curious, you know. And then he also said, we're given dreams, and it's up to us to accept and become aware of them like we're given them. And that made me just think of Big Magic and how, like, ideas want to be born and things want to happen. And if we're not there to, like, pick what's being left for us, they're gonna go. But if we can be aware of them, we get to actually enjoy them, and we get to have this gift that we've been given. What did you love? 

Brad Crowell 14:49  

He talks about the four levels of consciousness. This is effectively applied to how each of us lives, our lives, how we experience our lives. So there's four levels of consciousness, and I'm gonna briefly run through with them all. So level one is victimhood, two is responsibility, three is called flow, and then four is oneness. Okay? Now, what does that actually mean? Level one, victimhood, life is happening to me, at me, you know, against my wishes. Why do these things happen to me? I'm blaming everybody except for myself, right? It's considered the lowest state of consciousness, and it's actually it diminishes your life. So sometimes what we default to, and the thing is, it's easy to stay in the victimhood. 

Lesley Logan 15:33  

I think we all get annoyed by those people. Like, once you're not that person, you're like, I gotta get away. 

Brad Crowell 15:37  

Yeah, so level two responsibility, life is happening by me. You're taking responsibility for your actions, for your thoughts, for your responses. You're recognizing your own ability to create desired outcomes. And this is like, probably, I think, most people live life more often than not, in levels two and three, kind of transitioning between two and three, and then four. We tap into four occasionally, but then we shift around like that was a good question that you had for him. But life is happening by me is level two, responsibility on making decisions, on purpose. Level three. Life is happening through me. This is the flow state, a sense of connection to a larger life force, letting go of excessive control, experiencing a natural flow of things, where things work out more easily. You know, I think we've all experienced the flow state, right? We're in the zone, as like to call it. I know when I was working in the office, my entire goal, like when I worked for somebody else, my entire goal was once a day, to forget what time it was, because I was so in the zone, right? Put my headphones on, drown out the rest of the world. Get focused and allow myself to be in that state. And honestly, when that happens, I would be happy about it. At the end of it I'd be like, yes, I got so much work done today. When I didn't get into the flow state, I will be frustrated about my day. And be like, oh, I feel like I didn't do anything today, right? So life is happening through me, and then finally, oneness, life is happening as me. This is definitely more of like a mystical experience, no separation between yourself and the entirety of the universe. And you know, you can experience this through meditation, connection with others, with the nation, but also, actually, he also suggested that oneness, or life is happening as me, the most common experience of this is an orgasm where you're experiencing it with somebody else. I thought it was interesting to think of that that way. And it's not something that you're in that state for the longest periods of time, but you can tap into that occasionally here and there. I just found these really interesting. 

Lesley Logan 17:44  

These are the four things that he dug into more deeply in his talk, right? 

Brad Crowell 17:48  

Yeah, he, we also went through these levels of consciousness and, in fact, also his tool at the end of the episode, where he's like, hey, this is my gift to you. We actually did that exercise together on in the webinar. So if you're looking for more on that, come join us in Agency. You know, also go check out the things that he's doing. 

Lesley Logan 18:07  

You can check out his pod. I mean, like. 

Brad Crowell 18:08  

Yeah or check out the pod, yeah. 

Lesley Logan 18:10  

This is I just really liked him. I subscribed to the pod because I was like, I think I want to keep listening to this person. I really like what they're saying. And I think also I got a lot of those stages, and it's like, oh, that last one, I kind of just thought that's what the shamans do in the white, you know, on the top of the hill, and they leave the world behind. But I liked he's, like, no this is like, you could just tap into it. You could just be, like, in this moment, we could be part of the world again. So I think that's really cool. 

Brad Crowell 18:32  

Yep, yeah, awesome. Well stick around. We'll be right back, because we have some really powerful Be It Action Items shared by Kevin Carton. We'll be right back after this. Stick around. 

Brad Crowell 18:41  

Welcome back. Let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your conversation with Kevin Carton? He talked about the power of a clear vision. He defines a vision as a written out version of the life you love to live, a written out version of the life you love to live. And I thought was really cool, because we have this idea for ourselves, but how often do we actually put it down on paper so we can see it, read it, hold it. We won't forget it, because we wrote it down. He said be detailed, be clear, be specific. Use emotion and just be big. And he said the main thing that people and he and I had a really interesting conversation about this, one of the things that I used to do, and I still catch myself doing occasionally, is saying to myself, I want this thing for me, whatever this thing might be. And then I would say, it would be really nice if this thing happened for me or to me, ironically, it's like victimhood level one. It would be really nice if this thing happened for me, right? That to me is a cop out. Cop out in two ways. One, I might not actually be actively pursuing this thing that I want to happen for me. And two, if the thing doesn't happen, then it's okay. It didn't happen to me, for me, right? This is really interesting, because I used to intentionally not get my hopes up, right? Because if it never happened for me, then I'd be really disappointed, or it'd be failing, or I'd be let down. And I just found, like what he said, when you're writing out your vision, the mistake that most people make is taking that approach. It'd be great for me if this happened right, and then, and then, what's the next generation of that is we say, oh no, no, not if it happens, when it happens right? And he's saying, not even that but there's one step further, I am that thing. I have that thing already. I am an entrepreneur. I am a super mom. I am a race car driver. I am a whatever it is, the thing that you want, you know, in your life, instead of when that happens for me, you act as if you are it now already. That is the definition of be it till you see it. 

Lesley Logan 20:58  

Oh, yeah. My, my client, I was like, hey, baby, I can only see you at eight o'clock or whatever I gave her. And I really only did it for her, because I would never do it for anyone. And she said yes. And I was like, oh, okay. And I said well, I'm really surprised you accepted this. She's like, well, I am a healthy person, and a healthy person would work out at this hour. And I was like, oh. 

Brad Crowell 21:17  

Great for her. 

Lesley Logan 21:18  

I'm practicing this I am thing and helping me filter my decisions. And I think it's, you know, it takes some time, be kind to yourself, like I just saw her again today, and she's like, still working out the I ams and I haves, but you can do it.

Brad Crowell 21:32  

Good. Good for her. That's awesome. I thought that was super powerful. What about you? 

Lesley Logan 21:38  

I love that you know about gratitude. Gratitude is a powerful practice for being it till you see it. You know what, gratitude, I think it gets tossed around a lot. It's like, do this, but actually, do you really do it? Do you have a gratitude practice, really? And I'm gonna. 

Brad Crowell 21:42  

What is it? What does the gratitude practice look like? 

Lesley Logan 21:49  

Well, I will give you a perfect example from someone else. So the book is called Buy Yourself the Fucking Lilies, or tulips, or something like that. And I think her name is Tara. I would love her on the pod. I would obviously need to learn her name, but it's from five years ago, so it's really, really great. And she, in her third chapter was every single day, write down 10 things you're grateful for. 

Brad Crowell 22:07  

Yeah, you're right. Buy Yourself the Fucking Lilies by Tara Schuster. 

Lesley Logan 22:09  

Tara Schuster, okay, she's just committed to it. So anyways, I think a lot of people do it at night. And I will just say, everyone, I actually, in the middle of the day, typically have a moment where, like this. 

Brad Crowell 22:18  

We were just talking about this. 

Lesley Logan 22:20  

I start the day feeling fucking amazing, and then somewhere in the middle of the day, after all the onslaught of all the things that are going great but not going great, the chaos and then the fucking news widget that tells me what else we're fucking killing around here, I just find myself like, what are we doing? And so I was like, I'm gonna try this thing, and I open up my reMarkable tablet, and I have my schedule of the day on my reMarkable tablet, and if you just scroll, like, swipe, it's a journal place, and it's not enough to do like, journal entry, really. So I just list 10 gratitudes. And literally, just go, one, I'm grateful that I have the time to do this. Two, I'm grateful. And you just keep going, and what you find is like, by the end, when you get to 10, like to find 10 things to be grateful for in a day, especially when it feels like it fucking sucks, changes mine all the way around. And it really helps you get back to being the person you want to be, the person you believe you are, the I am, the I have and so. 

Brad Crowell 23:17  

I actually think, so that's a cool practice. Another thing you can use is the five minute journal. 

Lesley Logan 23:22  

You can. 

Brad Crowell 23:23  

Yeah and that one you're writing it into a journal, it already has the prompts right in front of you. 

Lesley Logan 23:27  

I can't really read my own writing, so I just do it on the reMarkable and hoping they translate it if it wants to. But we talked about like, how my therapist is really helpful at helping me remember, like, gratitude and judgment can't live in the same space. If you are feeling like, pissed, this isn't working and this isn't working, that's the judgment zone. And then you can start doing gratitudes, and the gratitude pushes the judgment out of the way. He also mentioned a gift.

Brad Crowell 23:47  

Oh, his gift. This is the thing that we did together, the metacognition meditation.

Lesley Logan 23:51  

So it's a 23 minute guided meditation, and it's designed to help individuals notice their thoughts, connect with their spiritual being, and gain clarity over their purpose and desires. You guys, this gift is less than 2% of your day. So we're talking about 1.5% of your day. So go to beitpod.com/metacognitionmeditation, beitpod.com/metacognitionmeditation. I'm not spelling that out. I think it spells the way it sounds. Thank you, Kevin, I learned so much from you. I can't wait to stalk you in the best way, a little bit more, and learn so much from you and your brother. I'm Lesley Logan. 

Brad Crowell 24:27  

And I'm Brad Crowell. 

Lesley Logan 24:28  

Thank you so much for listening to this today. We're so appreciative to have you. Can you believe? First of all, it's the middle of May. Second of all, this podcast is at episode 524 because of you. Because of you, we get guests like Kevin Carton who has a million downloads on his podcast because you listen to this one. So keep downloading the episodes. It is helpful for us to get big, amazing guests that can help you be it till you see it.

Brad Crowell 24:49  

And share it with somebody new. 

Lesley Logan 24:51  

Yes. 

Brad Crowell 24:51  

Pick one person right now. Share this episode to one person right now. 

Lesley Logan 24:52  

Yes. And if you also leave a review that, too, helps this podcast out. see you. None of that costs you any money and you got a free meditation. Thank you so much. And until next time, Be It Till You See It. 

Brad Crowell 25:06  

Bye for now. 

Lesley Logan 25:07  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 25:50  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 25:55  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 25:59  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 26:06  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 26:09  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Lesley Logan and transformational coach Kevin Carton dive into how science and spirituality work together to help you live a more aligned and vibrant life. They explore why your heart holds the key to uncovering your true purpose, how small shifts in awareness can create major transformations, and how gratitude can rewire your reality. Get ready to feel inspired to take your next bold step forward.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Why your soul’s purpose is as unique as your thumbprint.
• How to connect science and spirituality to create your dream life.
• The importance of curiosity when you feel unclear about your goals.
• The Double Slit Experiment and why observation shapes reality.
• How writing a present-tense vision statement can accelerate your growth.
• The four levels of consciousness and how to shift from victim to creator.
• How gratitude operates at three powerful levels to rewire your brain and life.

Episode References/Links:

• Kevin Carton Website - https://www.kevincarton.com
• Kevin Carton Instagram - https://www.instagram.com/kevinfcarton
• Science and Spirituality Podcast - https://beitpod.com/scienceandspiritualitypod
• Metacognition Meditation - https://beitpod.com/metacognitionmeditation
• Dr. Quantum Double Slit Experiment - https://youtu.be/NvzSLByrw4Q
• Big Magic by Elizabeth Gilbert - https://a.co/d/dMYmp4y
• Man's Search for Meaning by Victor Frankl - https://a.co/d/6PEUoag

Guest Bio:

As an inspirational speaker, teacher, and transformational life coach certified by the Brave Thinking Institute, Kevin Carton empowers people to discover and live their soul’s purpose. With over a decade of experience, Kevin has helped hundreds of people breakthrough limitations, rewire their subconscious mind and trust themselves more deeply, so they can take the bold steps to turn their dream into a reality. He has spoken on stages in front of thousands of people sharing his “old soul” wisdom, which led to him being described as a young Bob Proctor. He shares weekly insights alongside his brother Chris Carton on their podcast, Science & Spirituality, which has over 1.3 million downloads and listeners in 113 countries around the world. When he’s not serving others in his coaching business, Kevin loves going on date nights with his wife / soulmate Vivianne, snowboarding in the mountains in the winter, and spending time with his cat Autumn in their home near Denver, Colorado.

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Episode Transcript:

Kevin Carton 0:00  

I personally believe that we all have a soul's purpose as unique as our thumbprint. We all have a unique thumbprint that we can identify ourselves across the eight plus billion people, completely unique. I also believe that we all have a unique purpose in life, and that we're here to fulfill it. 

Lesley Logan 0:14  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:56  

Okay, Be It babe. We are gonna have a little bit of science, a little bit of spirituality, and yes, they go together. And holy moly, am I blown away. One of, it's just I have things that I want to put on repeat. There's things I want to go research. There's a meditation I'm going to go do, like, this, I'm fired up. And I have to say today, before this interview happened, I had call after call. Meeting after meeting. Demand after demand. I was like, oh, I gotta put my podcasting hat on, and I'm gonna tell you right now. I'm so glad I did, because my whole perspective of what I'm here to do has changed in like a moment, in an instant, and I believe that that's what's gonna happen for you in this podcast. So here is our guest, Kevin Carton. 

Lesley Logan 1:35  

All right, Be It babe. This is gonna be so fun, because I've already been chatting with our guest before I hit record here, and it's just so fun. It's an easy conversation, and someone who really cares about who you are and how you operate in this world. And so Kevin Carton, can you tell everyone who you are and what you rock at? 

Kevin Carton 1:50  

I'd be happy to. First off, thank you for having me on your podcast. I'm thrilled to be here. And I love your show. Clearly, love your audience because of the focus of your show. So I'm excited to share. So, myself, as you shared, I'm Kevin Carton. I'm a transformational life coach, and I like to call myself as well, a spiritual teacher, although my technical certification is as a transformational life coach, but I help people in living their dreams. It's really as simple as that, but there's so much more depth than that goes to because I really like to take the spiritual approach, or the soul's approach, the perspective of being a soul in this human experience. And so it's a different approach than, like, just trying to create something new in your life. But I go into the deeper depths of like, why? Well, why? Why do you want whatever it is that you want, and what is that going to give you? What are you giving to the world for that? And ultimately, I love to focus on our soul's purpose. I personally believe that we all have a soul's purpose as unique as our thumbprint. We all have a unique thumbprint that we can identify ourselves across the eight plus billion people, completely unique. I also believe that we all have a unique purpose in life, and that we're here to fulfill it.

Lesley Logan 2:55  

I so believe that. I think what a lot of people who listen to this show are all kind of figuring out, like, what is my purpose? I think that they can get overwhelmed by that question. They can feel like, you have to know an answer, and you're, you feel ashamed if you don't know an answer. Simon Sinek's like, it starts with why. And I remember coaching people like, I don't know, I just don't feel the pain and and they're being told like, your why should make you cry. And it's like, should it, though? Is it that emotional? How do we get past it? So I guess I have two questions I want to go with. One, how do you become a transformational life coach? Can anyone just say that they are? And two, what is a soul's purpose? How do we figure that out? These are two big questions, I think.

Kevin Carton 3:30  

They are. I mean, I've been doing this for a while, so I can answer both of those, actually, quite briefly. First, how I, you know, anyone becomes a transformational life coach? There's many different routes, and there are many different perspectives on what you can or the training you go through to actually call yourself a transformational life coach, or a life coach in general. The path I don't recommend, and this is not the path I took, is taking an online certification that costs $250. There are those that are out there and could be helpful in terms of a coaching modality like you can learn some skills, but I believe, if you're calling yourself a transformational life coach, that there is some deeper depth that you've carved out in your own life, your own experience, that you can give to others and share with others, but in a more reliable way, that it's not just happenstance or your own experience, but there are certain principles that you follow, that you share those principles, and if someone works with those principles, then it could work for them too. Because, at heart, I'm actually a scientist. That's like the beginning of my story. I first chose my career path, at first, was to begin my doctorate in pharmacy. Long story short, I did not end up continuing to get my doctorate, because three and a half years in or so, I started to work in the industry as an intern, and I hated it. I felt like my soul was being crushed. Because, honestly, I really went into that career path because I want to help people, and when I saw that what we were doing really wasn't really helping, it was more of just masking symptoms, not really a treating the underlying cause, I felt like there was no purpose for me there anymore. So it was a very big, I call it my quarter life crisis, but that ultimately led me to needing help myself. So it was many different ways this came about that I won't get into, different, like, synchronicities happening in my life, but I stumbled upon a mentor who has been my mentor since. So for over 10 years now, I've been working with this woman, and she's a transformational life coach. Her name is Mary Morrissey, but I sought her help because I was in such a deep, dark place in my life, like dipping in and out of depression, feeling so lost that I needed guidance, I needed support. So from that journey, and it was within like one year, from working with her, investing and coaching with her, that I started to uncover what really was here for me and my purpose and what I really wanted to do to help people, like, truly. And for how much her work helped me, I felt so inspired that I wanted to do the same. So kind of a story of turning your mess into your message, right? So that's what guided me toward this path of being a transformational life coach. And I'm also really grateful and thrilled that my mentor actually runs a whole institute that I believe is actually like, one of the world's best in terms of training life coaches, so. 

Lesley Logan 6:07  

I love that you brought that up about what you don't recommend people do as a path. And also you went into, like, how long you went through, and you're obviously still working with her, and then also to then train, because my industry is also not really regulated, and I don't think the life coaching industry is also like, there's not like a third party, exactly, and I do think that there are reasons why some statewide or tests should be done, because I just think that anyone can call themselves some of these things, and if they're really passionate, that they can hoodwink people. And so I actually don't bring on a ton of life coaches onto this podcast, because I want to make sure that there's a way that I can vet them and research them, and I can look into what they say they're trained in. And I saw yours, and I was like, oh, this is legitimate, and this person actually practices what they preach. So it's the same thing. When people are like, oh, I want a Pilates instructor over here. I'm like, here's the deal. There's not really, like, a one directory you can go to and anyone can actually call themselves a Pilates instructor. They don't even have to take a course. They can watch it on Instagram. They can watch my YouTube videos. It's all there. They can buy the equipment. They can insure the studio. They can insure a studio, and never, ever have to show a certification of any kind. So, so it's really important that people know that there is valid ways, and I really appreciate you sharing that. Okay, so I also resonate because I went to college for like, a reason, and I was like, I'm gonna do this thing. And I remember sitting on an airplane, very vividly, and I remember going, I don't even see myself doing that anymore. And I felt like, oh my God, I'm in college. I'm paying all this money. I can't just also quit. So what am I gonna do? What is my thing that I'm gonna do? And so it's really overwhelming when you're in your early 20s and you have all this pressure, because it costs so much to start to even shift. So I think it's really incredible that you had the crisis and you found the shift. So is that how you found your soul's purpose? Is like, what? And then can we all find ours?

Kevin Carton 7:55  

Absolutely. Yeah, so it's actually, it's a great bridge into that, that second question to answer that, as I mentioned, I believe it's also a brief, can be a brief answer, pretty straightforward, that our soul's purpose is really what our heart calls for the most. That's what I believe our purpose is. Because, you know, purpose has this definition or this paradigm around it, that it has to be something that involves contributing to the world or contributing in some way that's like a career, a work, a job, whatever it is, like we're doing something. I personally believe our purpose here is actually to live the most alive life that we possibly can. And as you know, as I mentioned just before, I'm a scientist, I take the scientific perspective, and this, I know is going to go really wide out for people, but I really believe it's, it's helpful that if you look back into, like, the creation of this whole universe, our entire life and existence, and all that we know the scientific perspective is that it was The Big Bang, right? Even that, in the spiritual perspective, it pretty much, any major religion, speaks about there was this like moment that creation just began, right, from like one point, like one God, right? It's a common denominator of that, common thought. But it's the same thing with with the scientific perspective, was one infinite, it has to be small point of matter that scientists have discovered that's was the beginning of our universe, sounds like one energy, one life, one source, one one something, right? And boom, it blew apart. And then ever since then, for 13 plus billion years, it's becoming more and more complex and evolving to greater and greater experiences of itself that we call life. We are part of life. We're alive. We have breath. We didn't do anything to deserve the breath in our lungs or the heartbeat in our chest. It's a gift that we're given. And so I personally believe that our purpose here for any different way you can cut it up, is that we're here to become more alive, more aware, more happy, more joyful, more loving, and then fill in the blank. And it just happens to be sometimes that our work involves that.

Lesley Logan 9:59  

Mm. I like that you said that it, we often think that the purpose I have to do is with things for others, like you mentioned, it's more important that, like, we are living our lives. And I think that that's true. I think that the people that we're attracted to, there's this magnet around them because they're living their life. And we're like, looking at that. We're like, that sparkly, shiny, you know, it looks like the grass looks greener over there. And it might be because they're actually just living their life. And a lot of us get so consumed with, well, if I do X for me, what are other people gonna think? And I think, is that like the sole purpose, like kryptonite is like thinking, what other people are gonna think about the thing we're doing for ourselves to live. 

Kevin Carton 10:35  

Oh, yeah. Yeah, definitely. There's a lot of paradigms that have to be shifted in our current society and current culture of humanity that it's too much focused on, like, oh, what are other people going to think, that we shut down our own aliveness? And ultimately, I don't believe that that's the purpose of life itself, anyway. And so it's flawed in some way. I don't think it's entirely negative to have some idea and concern of what other people are going to think, because we are all connected. There is, again, I believe this one life source energy, we call it different labels and names, but it's within everyone, too. So we want to care about others as well, but not too much. There's a fine line. There's a middle path of that. 

Lesley Logan 11:14  

Yeah, I think you're right, because a narcissist would not think about anyone ever. So that's one extreme, and then someone else would be like, trying to people-please on the other extreme, and that's never gonna work. And so there is a place in the middle where it's like a temp check of is what I'm doing gonna be good in this world and, and is it my purpose? Is it from me or am I doing this for others?

Kevin Carton 11:34  

Exactly. Spot on. Yeah, that's why I started with that. Like, what is purpose to me? It's us, our own individual selves, becoming more alive. But again, yeah, it does connect with others. We don't want to, like, step on others in, in pursuing our purpose, because then what's the point? 

Lesley Logan 11:49  

Right. Because we want to, I to me, I'm like, how do I bring people in? How do I bring them along? How do we include all of them and none of it is easy, and I think that that's the hard part, right? Doing the work to transform your life isn't, isn't easy, it's not a checkbox. 

Kevin Carton 12:07  

Not at all. 

Lesley Logan 12:08  

Okay, so you are, you bring science and, to spirituality. I found that very fascinating, because I feel like there's several different types of spirituality, and that they're so woo. We're on a different universe, and I can't really go there. I'm a one woo kind of girl, so I like my crystals, like my meditation. I definitely use some Palo Santo. But like, you know, we're, we gotta, we gotta stay on this planet, too. How did you combine the two? Because I feel like, I think it's cool that they live together. I just didn't realize that there was a Venn diagram where they overlapped. 

Kevin Carton 12:38  

Well, very much so. In fact, honestly, some of the points in teaching principles I share, it's often like one and the same that the science and the spirituality, they say the exact same thing. It's just for how it's been in our society and humanity for so long. It's just been so separate. But now it really sparked my interest when I started to study quantum physics, because spiritual teachers for ages, millennia, would teach about if you believe, I mean, it's literally about your podcast, be it til you see it, right? Another way of saying it, if you believe it, then you can achieve it. In essence, you have it in your mind. It's possible in life. And there's a way in which you can create that. The scientific perspective of that now in quantum physics, have you ever heard of or seen the double slit experiment?

Lesley Logan 13:22  

No, I don't think so, but I'm excited to learn. 

Kevin Carton 13:25  

I'd highly recommend checking it out. And there's a great YouTube video that describes it in very simple terms, because it's quite in depth. I haven't even understood it to the degree of the quantum physicist and how they studied it, because it's still mind boggling. But there's a great YouTube video by Dr Quantum on YouTube and literally, just type in Dr. Quantum Double Slit Experiment, you'll find it's a five minute video. You should understand really, really great. But the basic idea of it is that the scientists, they believe that you know for the longest time, the perspective on our universe is that it's material, meaning that it's energy that we can interact with, we can measure. It's very solid, like, literally the computer where I'm using to record this, or my desk, like, it's very solid. We can touch it, right? So all of these different things are just made up of electrons, protons and neutrons, all put together in just different formations. That's the periodic table as we know it. It's literally every element that we know that makes up the visible universe. However, if you break it up enough and take electrons, or photons, which is the tiny, tiny bit, it's the negative charge in an atom of any, any atom in the world or in the universe, take that electron, if you fire it into these like slits, in essence, like these two slits in this like metal sheet, then it creates, like a pattern on the back wall, like, where those electrons, like, went through those slits. So that's the basic idea that they, they looked at that because when you have solid pieces of matter and you shoot them through those two slits, it creates that reflection on the back of two slits of bands, right? Because solid matter went through it. But, if it's a wave of potential or wave of energy, let's say that those double slits were in water. If there was just a wave, like a ripple effect of water that goes through those two slits, it creates a very different result on the measuring wall, because the waves go through the slits, but then there's then two waves that come out of it, and they interact with each other, and they cause what's called an interference pattern. So I know I'm getting quite detailed, but it's important. So the craziest thing happened though, that what they thought would happen with electrons is that they would show up as the physical matter, that it was like the two bands, the two slits, right? It did not. It showed up as an interference pattern, meaning that the electron, which we have thought of for so long as just so material, so real, it's actually just potential in energy, meaning that literally everything that makes up the universe of electrons, also protons, neutrons, they are actually going in and out of states of existence. So the whole point being, why I'm sharing this, and this is what really sparked for me. This is way back 2014 when I actually first found this video and learned about the double slit experiment and the science behind this. It said the because the additional, one, final additional piece they added to this experiment was that the scientists took a measuring device to see which slit or how those electrons went through those double slits to make the interference pattern. Because they're like, what's going on? We think these things are solid pieces of matter, and when they put the measuring device there, the electrons went back to becoming actual matter. So it was inescapable, the conclusion, which was that the act of observing, in essence, being consciously aware, focusing on whatever it is that you're focusing on, makes it real. And if you're not focusing on it, in other words, you're not measuring that electron. It behaves like potential, like there's not solid.

Lesley Logan 16:56  

Oh, my God, that's so crazy. That's so, that is so crazy, because it's like we always hear that what you can track is what you would attract, what you measure is what grows. That's insane. 

Kevin Carton 17:06  

This is why. 

Lesley Logan 17:07  

That's really crazy. That is the woo with the science like that all. 

Kevin Carton 17:10  

Exactly. Let me share one final thing, because I know I, I'm like, very well, self-aware, and I'm like, I shared a lot more, like, technical terms and all, but. 

Lesley Logan 17:18  

We're gonna transcribe this whole thing and let people Google. Yeah. 

Kevin Carton 17:21  

Okay, yeah, please. That video is so helpful because I even noticed I find some difficulty explaining it as clearly as possible. But here's my favorite quote from Einstein. Albert. Einstein even said this. This is, I think, a couple of decades before this Double Slit Experiment actually came out. So this is just a theory at the time, but now it's proven. He was just walking with a friend one night, and he's famous for saying, I wonder if we're not looking at the moon right now, if we're facing away from it, is the moon actually there right now? Is it actually in existence? It's like the classic philosophical saying, or the question, like, if a tree falls in the woods and no one's around to hear it, does it actually make a sound? And to this point, you know, this Double Slit Experiment is basically proving that, actually, no, it's not there until you view it, your consciousness is focused on it. And I'll end this off by saying, just to make it even more tangible and actionable to someone listening, the reason I bring this up is so powerful as of an example, is that we could use that in an everyday basis, with our life, with a dream, a vision, what we would love to create, even if we have no idea how it's going to happen, where there's no circumstance around us that shows evidence as if possible. It is possible because you can see it in your mind. It's the ability to focus, to concentrate, to dream up anything that you would love. And honestly, I think that's exactly what you mean in this whole podcast, this topic of the whole title, and the theme of this podcast is Be It Till You See It. 

Lesley Logan 18:45  

Yeah, okay. I love this because I actually just heard of someone doing a manifestation where they went into the future and they saw what they wanted to happen, and they believed that it happened, and then they came back to the past, and all these different things were happening that would make them doubt what they saw in the future. But they stuck with no, we believe that. We saw that. It's going to come to an existence, and it happened, right, which feels a little magical. But also I believe that, because I've there are times when I've been so clear on what I want that it actually happens. And so where I think people get stuck is they don't know what they want. 

Kevin Carton 19:19  

Agreed. Yes. 

Lesley Logan 19:22  

Like, they can't actually be specific about what it is that they want. And I find when I goal set 10 years ago, 15 years ago, I could be very specific about what I wanted. And now, as I get older, and I was like, I've achieved a lot of things and different stuff, sometimes it's hard to know what you want and then believe that, oh, I want that. But is that exactly what I want? Like, we start to doubt ourselves. So like, how do you help people who have no idea what to want?

Kevin Carton 19:50  

It's a great question, and I appreciate your, just, transparency in your own experience now, because it's not a linear process. If you've achieved certain dreams and goals in your life already, doesn't mean that there's not going to be some challenge in discovering or achieving next, right? But my go to principle or tool for that in discovery is to get curious. The reason why I say that is because I personally believe that our true heart's desire, our true dream, our true purpose, whatever you want to call it, it is given to us by life itself, by this power you can call God, source, spirit, the universe, this energy, this life force, whatever you want to call it, we're alive. And so I believe we're given visions, given dreams. In fact, another great teacher and life coach, Les Brown, if you ever heard of him, he often says this in his speeches, that we're given dreams and it's up to us to accept and actually, first off, actually become aware of what those dreams are that are given to us, but then to actually accept and be bold and courageous to go for it. So the first tool I offer, usually, is just curiosity, because it's more of a listening in, rather than trying to figure out what is your purpose, so that it's more of a conversation, a dialog and exploration, rather than trying to make it happen or write it out and decide, because then it gets too intellectual. It's not connected to your heart. And that's really where the true desires come from. It's not in the mind, it's in the, it's in the body, it's in the heart. 

Lesley Logan 21:14  

Yeah, yeah. Oh, I love that. I love what you quoted Les Brown, because have you read the book Big Magic?

Kevin Carton 21:21  

No, I haven't, but I'm familiar with it. 

Lesley Logan 21:23  

Okay, a great book, and it's, I think, really great for the creatives who listen. Because I coach a lot of people on their business, and they're like, okay, I started to get this going, and now we're gonna do this. And I'm like, so here's the thing, you can, you can do whatever you want, but I'm gonna tell you what I know is that if you test what is making you happy in your livelihood right now, before it's ready, you will have to make decisions that they're going to be compressed or pressured, because you need to make the money before it's ready, right? And so the Big Magic book by Elizabeth Gilbert, the idea is she actually did not quit teaching, even when she sold Eat, Pray, Love. When she sold the movie, she still was teaching in a college. She did not quit teaching, that consistent income, until she knew that her creativity on its own could fund the life that she had without putting pressures. Because a lot of times people go, okay, I'm gonna make my art may be my paycheck, but then you start to change the art so that it's what sells versus what's in your heart, right? And so when you are talking about being curious and figuring out what that is, it's, it's kind of like there's a patience to it, and we can't, we can't put that pressure on it too soon before it's ready. But she also talks about, in that book, is that ideas want to be born, and they come to you, and if you don't act on them, they will go to someone else, and that's why two people across the planet can come up with the same idea at the same time and work on it, and one person takes their time and quits, and then it's like, I had that idea, yeah, but it left (inaudible). 

Kevin Carton 22:52  

Exactly. 

Lesley Logan 22:52  

Yeah. It wanted to be born. Okay, so you're just full of so much knowledge and something that really attracted me when I was looking at what you talk about a lot, you have a couple things that I'm wondering, if you want to, if you have time, which one you want to talk about more, the power of a clear vision, or the four levels of consciousness. Which one is on your heart to share? 

Kevin Carton 22:53  

Oh, I mean, both are equally powerful, right?

Lesley Logan 23:08  

Depends on how quick you are. 

Kevin Carton 23:16  

Yeah, no, let's get to both, actually, because the first is very straightforward, very easy to just piggyback off of everything we've already talked about. A vision in my definition of it, and working with it with my clients, is a vision statement that's a written out version of the life you'd love to live that is detailed, specific, clear, with emotion and just big. You know, what you would really love, not limited by current circumstance. And when you write it out in that way, and I mean present tense, not I will, or I'm going to, I am, and fill in the blank, you know, I'm so grateful, I'm so happy, I'm so proud and and I have this business. I've written this book because once we get clear and we actually write it out, it becomes more of a declaration, then for us to become, you know, it's a great tool to actually being it until you see it, because as we write out our dreams, we then can come back to it again and again. Because how often, you know, life goes on and we have responsibilities and other things going on in life that take our attention away, and then we forget about the big dream, and it's a month later, it's like, wait a minute, I was really on fire for that for a few days or a week, what happened to it? The tool of the vision statement, is really powerful to just to recheck in. So that's my brief blurb about it, and it's incredible.

Lesley Logan 24:29  

I love that, and I agree on the I am statements, I think that they're extremely powerful. And I think the more we say them out loud and hear ourselves say them out loud, that's really powerful, too. And I think you have to say it several times, because it changes the more you say it. That's really great. I also like your interpretation of like, how to write down your vision statement. I think that that's really fun. That's going to be a homework assignment for me. 

Kevin Carton 24:51  

Yeah, try it out. It's fun. 

Lesley Logan 24:52  

Okay. The other one was the four levels of consciousness. What's, what are those?

Kevin Carton 24:56  

So, four levels. First is that it's all in the perspective of how is life showing up for me, or how am I experiencing life? So the first and lowest level of consciousness, which is victimhood, is life is happening to me. I'm at effect and I blame others. I blame the economy, I blame the government, I blame my ex, I blame my parents, I blame all except for myself. It's like life is happening to me, and I'm not the problem everything else is, and it's such a low state of consciousness because we're not actually connected with the truth that we have the power within to determine what meaning we take on for our life or what circumstance mean to us. Yeah, that's well studied in psychology. That's not just like some fun thing to say. It's actually well researched, supported in many peer-reviewed journals, that our perception creates the meaning that we experience in life. It's not the actual event. One great, quick book to dive deeper into that topic, Man's Search for Meaning by Victor Frankl. Incredibly powerful, so moving, and his story, you know, is, just for anyone who has not read it or heard of it, he was a refugee from Nazi Germany. He was in a concentration camp. He survived. But there was one moment he had which basically created the rest of his work for the rest of his life. One moment where basically, they, he was in such terrible conditions that the one last thing he had, which was like a gold wedding band, which the Nazis just didn't take away at that time, until, like they found it months later, they finally demanded that from him. His first instinct was like to hate them, to get angry. But he found this place within himself, which was a pause between the actual circumstance and then his response and his choice of how he was going to place meaning on that exact circumstance, probably the most difficult thing that anyone can face, right? And that place, actually, that place he found within himself created his whole work, which is called the logos therapy. And so it's, dig in, well study that. Again, it's our own choice. So it's a choice to stay in victimhood, which ultimately will just diminish our life over time, which no one wants, obviously, deep down. So at the first level of consciousness, we want to move out of. To bridge to the second level of consciousness, it's simple, we take responsibility for how we respond, for our own thoughts, our own actions, our own words. And once you take responsibility, you increase your consciousness to the awareness, or that phase of awareness called the, that life is happening by me. And now you're not just sitting on the sidelines. You're engaged. You recognize that your thoughts, your actions, have meaning and create differences in the world, and so you start to create what you want. However, that is still in a degree limited, because we're still only focused on our own personal self. And it comes back to the point we mentioned earlier, that, you know, we're living in this world with eight plus billion other humans and many, many other life forms on this planet. So it's not just for one of us. It's really for all. What we're doing is in benefit for all as well. And that moves us up to the third level of consciousness, which is life is happening through me. It's not by me anymore, but now, life is happening through me, meaning I have a part to play in this grand play called life, because I'm alive, and so I don't have just a separateness between me and the other person or me and that flower or me and the sun. It's all one life happening, and it's this, again, a symphony. And so as we step into that kind of flow, it literally becomes like a flow, like a river. And so things start to work out more easily when we recognize that we're connected with this source of energy, life, power that we can tap into. And then magic starts to happen, because the move from the by me phase to the through me phase of life is we let go of control, which is a difficult one.

Lesley Logan 28:47  

Yeah, I'm a teacher who studies the art of control, that's a Pilates (inaudible) actually was called contrology. Yes, it's called the art of control. It's a study of control, right? And so every Pilates instructor, or people often who are like, attracted to Pilates is like, this perfectionist, like, control, like, type A person. And the hilariousness is, is that the more I studied the way that Joe Pilates intended it was about curiosity and just figuring out, like, what can I do, what is possible? So it's really funny, because I came into it like, Oh, I gotta get perfect at it, and then I'm perfect and I got it. And then the more I did it, the more I realize, oh, actually, every day is a different day in my body. And yes, I need to control my body, but I need to let go of what the controlling the scenario that's happening today, because my body is different today than tomorrow, right? 

Kevin Carton 29:30  

Yeah, yeah, my word shifts which it's, it's spot on, I'm thrilled you gave that example, because that's so profound and probably helpful for someone listening, who's into Pilates, right? Because it is, it seems like a lot about control, but I think would you, basically, what I picked up from your, what your words were, is that, yes, it's about controlling, like your body, but it's more about the responsibility about your body. Of like, yes, I'm taking responsibility of my actions in that, but it's letting go of control of like, yeah, what's going on in the day? Maybe my body feels different than from yesterday to today. So that's where you let go of control, but the responsibility piece is there as well. That's how I see it. 

Lesley Logan 30:07  

I love this. This is great. I feel like we can do Pilates and consciousness workshops. 

Kevin Carton 30:13  

Nice. That would be awesome. 

Lesley Logan 30:17  

Amazing, amazing. Okay, and so is there one more level? Like after. 

Kevin Carton 30:21  

Yeah, this one's a fun one, because it's more of experiences that you can have. I personally don't make this as like a goal or an aspiration to live in this phase of awareness. I set my goal to live in the third phase of awareness, the through me phase. But the fourth and final phase of awareness is as me, where life is now happening, as me, where there's actually no separation between me and this entirety of the universe. This is the mystic experience that most people speak about, like mystics, gurus, sages, messiahs, that there's this oneness and there's this deep knowing. And I like to say it's an experience, because most people don't want to set that as like a life goal. That's more of like those who want to, like, become a monk and renounce all worldly desires. And funny enough, for two weeks of my life, I actually had that desire, but I let it go pretty quickly.

Lesley Logan 31:10  

You know, you can, there are places in Asia where you can go be a monk for like, three weeks or four weeks or whatever. 

Kevin Carton 31:17  

I did not know that.

Lesley Logan 31:18  

And then, people, yes. So I know people who, like, once a year, spend a month as a monk, and I think that that's incredible. I couldn't do it. I think would depend on the type of, well, first of all, I'm a female and not, so often, not an option. But a lot of monks only eat once a day, right? It's a whole thing. So there is a way to experience it without having to do it forever. 

Kevin Carton 31:36  

Yeah, 100%. Yeah. Just to, qualifier what it is even that has me experience, right, again, it's that oneness. But as I mentioned, I like to call these portals that we go through in terms of awareness, like from, just a recap, victimhood to that by me phase is we take responsibility. That's the portal we go through. Then from the by me phase to the through me phase, we let go of control. And then this final phase that we go through, the portal we go through is completely dissolving separateness, and that's why it's more of an experience to have, not really like a, for most of us, it could be some that they would want to attain that fully and completely in their life and live that. But most people have those experiences, like in deep meditation, in connection with nature, potentially even in certain exercises, like, when you're really in touch with your body, there's this oneness, not only with yourself, but with all, with all life. But the funny thing is, the most common experience of the as me phase is through orgasm between two human beings.

Lesley Logan 32:33  

Really? So people can experience it, yeah, they can experience it now. 

Kevin Carton 32:38  

Yeah, 100% yeah. It's actually, in some ways, common, right? We just don't often think of it as this spiritual experience, because, at least, like, sex and that whole topic has just gotten quite muddied in a way, you know, like, just not in as pure, and I'm putting in air quotes because, not anything of like, you know, what I might say is, like, pure or anything, but who's to have that definition? But it is the most common experience in as me phase. 

Lesley Logan 33:02  

Cool. So I guess my only question on this is, is it possible to, like, get to the by me, maybe into the through me, and then all of a sudden you're back at the to me, because I feel like there can be days where you're just like, oh my God, and then you're reacting, and then you're blaming and then you're like, who, what the hell is this person? I don't know this person. And then you have to, like, go back, and so maybe the quicker you get to getting back to the by me and through me is the key. 

Kevin Carton 33:27  

That's the goal. Yeah, it's not about perfection, because we're human, so we're flawed, we're not going to be perfect. And there's a law of the universe called the Law of Rhythm. We all work with it and know it and experience it every single day, with the night and the day, like the light and the darkness that we experience. It's the round of our breath, the inhale, the exhale. There's that rhythm, the ebb and the flow of the tides of the ocean, right? It's within all things, the same thing with our consciousness. It's, I believe, naive to think that we're going to stay in one phase of awareness constantly for the rest of our life. Almost impossible. I'm not saying it's impossible, because I believe anything's possible, but more likely, we're just going to go through rhythms and times where we're more connected, more aware, and then we fall asleep, just like we need rest, you know, in a given day, like we fall asleep, so we need that in consciousness as well. 

Lesley Logan 34:14  

Oh, Kevin, I could talk to you all day. This is so fascinating. I really, I didn't even know that you could have science and spirituality in the same, like, I really am blown away and excited. We're gonna take, we're gonna take a brief break and then find out how people can find you, follow you, work with you. 

Lesley Logan 34:28  

All right, Kevin, where do you hang out? Where can people stalk you in the best way?

Kevin Carton 34:33  

Sure, the two places I hang out the most. My website is kevincarton.com it's a kind of a hub for, like, different resources I have, as well as the main place I hang out, my podcast with my brother. I'm very blessed to say I've been running this podcast with my brother for five and a half years. He's my co-host and my closest friend. He's my older brother. He's a year and a half older than me. We created it. It's called Science and Spirituality, which you can find anywhere.

Lesley Logan 34:58  

Oh, I'm gonna download it now, this is going to be exciting. You're gonna be on my ears more. You have an amazing gift for our peeps, and you have some Be It Action Items for us. So can you give us all the good stuff?

Kevin Carton 35:09  

Yeah, I'd be happy to and thank you for the ability to share this with your audience, too. So I have a meditation called the metacognition meditation. Metacognition is just a technical psychological term, or psychology term for this tool of noticing what you're noticing. It's the most profound tool I, spiritual tool, I've ever come across to help you connect with who you really are as a spiritual being having this human experience. And, to connect it with our conversation, I really believe it's a great tool to help yourself listen in and get curious for what your purpose is, what your true desires are, when you actually get in touch with who you really are. So it's a 23 minute guided meditation. Might sound a bit long for those who may not be a regular meditator, but it's a guided meditation. So I'd have beautiful music behind there, and I guide you through every step of the way. And it's really powerful. So it's completely free. And, obviously, there's a link in the show notes that Lesley and her team puts there.

Lesley Logan 36:05  

Oh yeah, it's gonna be there. And also, 23 minutes is less than 2% of your day, everyone, just less than 2% and it's really important to move your body, yes, but also it's important to be with your body. And some days we can't move. And so sitting still and listening to this, and even if you don't sit still, I think that probably that's something to notice. Oh, I can't wait. I'm excited. Brad's gonna be excited, too. He let's see him not tap his foot for 23 minutes. We'll see how that goes. Okay, Be It Action Items, bold, executable, intrinsic or target steps people can take to be it till they see it. What do you have for us? 

Kevin Carton 36:39  

Yes. So my main tool I use, which actually is a kind of a piggyback off of this whole conversation too, clearly, as you could tell, I often come back to just the source of all life as an inspirational like jumping off point of the foundation. So I personally use gratitude as a practice for being it until I see it in a couple of different levels. But the first and foremost, pretty obvious level, is just gratitude for what's going on in life right now, to focus on the positive, the good things you have in your life right now, to build this solid foundation of loving or enjoying your aspects of your life to a great degree so you can attract more of that. And then the second level of gratitude to connect to, which I believe comes from that connection with our higher power, is a gratitude for being alive today and the opportunity that we have to even dream of what we would love to be in the future. And then once we have that clarity and gratitude for even just the possibility, then the third level of gratitude of actually being grateful for what we say we want or who we say we want to be now, as if it's already ours. And as speaking of science, I always love the science to this. Scientific studies prove now that if we just imagine vividly enough something we would love to experience, or who we would love to be, our brains neurons light up in the exact same way as if we were actually experiencing said thing. This is actually you look this up pro golfers, and it's becoming more popular in pro football, but golfing, it's been around for decades as a very strong practice, but now just supported by a lot of scientific research. So I recommend that as a practice, because it works with our physiology very well, and it stimulates what now is called neuroplasticity. A lot of people might know that. So, gratitude is the key to work with there. 

Lesley Logan 38:24  

Who knew? I mean, that is so cool. You know, like, my favorite things to remember about gratitude is, like, gratitude and judgment can't live in the same space. And so as a practice, whenever I'm feeling judgmental of myself for an experience or whatever, I like, to take a moment and I'm like, okay, hold on. I'm grateful for this right now. And also you can feel that judgment disappear. And sometimes it's like, one of the easiest ways to then, to me, to take another set, to look at, like, what is going on, so that I'm not a victim and the thing, so, what a cool tool. We've had over 500 episodes, and I'm not sure that gratitude was used in that way, or at all, in a Be It Action Item. So, thank you for blowing our minds. I think you're just so awesome. 

Kevin Carton 39:03  

You're welcome. Thank you. 

Lesley Logan 39:04  

You're so wonderful. This is a saver, for sure. There's so many different little avenues I want to dig into more. So I can't wait to hear what our listeners' takeaways were. So please, you guys, tag Kevin, tag the Be It Pod, share this with a friend who needs it. Share it with a friend who you feel like is kind of sticking in that, that victimhood thing, it's hard. They don't, they might not listen to all of your suggestions. So maybe they can listen to Kevin tell them, and they could be blown away as much as I am. And you know what to do. Until next time, Be It Till You See It. 

Lesley Logan 39:33  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 40:16  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 40:21  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 40:25  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 40:32  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 40:35  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.