As people spend increasing amounts of time online, it's worth being strategic about how your business uses social media and other online tools to target potential customers. But, how much time do you really need to invest in making it work?

That's one of the biggest misconceptions about using social media, says business consultant, Nicola Moras. Author of a new book, 'Visible'. Nicola says you don't need to be everywhere on social media and you don’t need to spend countless hours posting, updating or sharing content.

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