Be There in Five

Seriously, she's going to talk about this for two more hours? Yes, yes she is. This is a deep dive, after all. The first podcast on the Call Her Daddy podcast drama was released before we had ever heard from Alex, and now we have twice, and things have changed. Kate brought you into this mess and now she feels responsible for seeing you out of it. There's a lot to unpack that unfolded over the past week among Alex's Youtube video, Dave's barstool update, Alex's first episode solo, her final offer, and the Scooter Braun of it all. Beyond that, Kate spends the latter portion of the episode talking about why all of this matters, specifically why what Alex told us about Sofia's relationship matters, and talks through more lessons learned as she's dissected this complicated situation. It’s never a waste of time to deep dive if we can learn something from it, and this is a case study that represents relevant business, friendship, and relationship scenarios we all find ourselves in all the time that are worth diving into. Enjoy!

This week, Kate discusses the layers of a major story involving a wildly popular podcast, Call Her Daddy. In this episode, she first discusses the show's unprecedented success, theories on why the show is popular, and her perspective on when sexual rhetoric objectifies vs. empowers women. But, the discussion of their show's content is simply for musing's sake; more importantly, she wants to highlight that one of the issues with this story's coverage is that their show's subject matter is unfairly being used to devalue or invalidate their success. Throughout the podcast, she talks through different aspects of the story's progression, starting with explaining the existing business deal with Barstool, why their compensation is normal for the entertainment industry (but abnormal for the podcast world), and walks through how podcast networks operate by giving examples of the other financial scenarios that could have generated them a higher percentage of revenue, but not necessarily a comparable volume of audience. Kate also explores the importance of prioritizing your intellectual property, why that could've ultimately generated the bulk of their income, and also explores the confusing nature of media contracts that reward companies who give people their big break, despite living in a world where people can now give themselves their big break. But it begs the question, to what scale? To what level? How can you know when investing in talent what the future holds? Where does the value of the runway you were given end and where does the value of your merit begin? Beyond that, Kate talks about her experience staying private, owning IP, and basically doing the opposite of what they did, and why it's an example of what company resources can do for size and scale, and depends on what you want from something you create. Above all else, she talks through one of the lessons she's learned: money's important, but so are people, and how a respectful, realistic negotiation could've prevented the collapse of one of the wildest success stories that the podcast industry has ever witnessed. Enjoy!

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This week, Kate discusses the layers of a major story involving a wildly popular podcast, Call Her Daddy. In this episode, she first discusses the show's unprecedented success, theories on why the show is popular, and her perspective on when sexual rhetoric objectifies vs. empowers women. But, the discussion of their show's content is simply for musing's sake; more importantly, she wants to highlight that one of the issues with this story's coverage is that their show's subject matter is unfairly being used to devalue or invalidate their success. Throughout the podcast, she talks through different aspects of the story's progression, starting with explaining the existing business deal with Barstool, why their compensation is normal for the entertainment industry (but abnormal for the podcast world), and walks through how podcast networks operate by giving examples of the other financial scenarios that could have generated them a higher percentage of revenue, but not necessarily a comparable volume of audience. Kate also explores the importance of prioritizing your intellectual property, why that could've ultimately generated the bulk of their income, and also explores the confusing nature of media contracts that reward companies who give people their big break, despite living in a world where people can now give themselves their big break. But it begs the question, to what scale? To what level? How can you know when investing in talent what the future holds? Where does the value of the runway you were given end and where does the value of your merit begin? Beyond that, Kate talks about her experience staying private, owning IP, and basically doing the opposite of what they did, and why it's an example of what company resources can do for size and scale, and depends on what you want from something you create. Above all else, she talks through one of the lessons she's learned: money's important, but so are people, and how a respectful, realistic negotiation could've prevented the collapse of one of the wildest success stories that the podcast industry has ever witnessed. Enjoy!

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In the finale of this influencer-centric trilogy, Kate tells all. The first two were more based on influencer behavior during COVID-19, but this episode is more of a general discussion of Kate's thoughts toward the business of monetizing being a person. Based on listener questions, she reviews her thoughts on the influencer business model as a whole, breaks down the heyday of Pinterest and OG blogging, expresses concern for how the industry is talked about, the lack of credit given to women for what is essentially category creation, reviews theories on rules of thumb for Instagram pricing, discusses the podcasting business model, her own intentions in the realm of influence, experience with affiliate links, how influencers make money, and so much more! Enjoy.

In the finale of this influencer-centric trilogy, Kate tells all. The first two were more based on influencer behavior during COVID-19, but this episode is more of a general discussion of Kate's thoughts toward the business of monetizing being a person. Based on listener questions, she reviews her thoughts on the influencer business model as a whole, breaks down the heyday of Pinterest and OG blogging, expresses concern for how the industry is talked about, the lack of credit given to women for what is essentially category creation, reviews theories on rules of thumb for Instagram pricing, discusses the podcasting business model, her own intentions in the realm of influence, experience with affiliate links, how influencers make money, and so much more! Enjoy.

In between the influencer series episodes, please enjoy this bonus intermission with one of BTI5 listeners' favorite guests: comedian, author, and host of the wildly successful pop culture podcast Everything Iconic - Danny Pellegrino! Kate and Danny catch up and talk all things Home Goods, candles, Rae Dunn, Bravo Shows, summer camp, quarantine entertainment, and much more. Enjoy!

BONUS: King, Icon, Legend Danny Pellegrino

In between the influencer series episodes, please enjoy this bonus intermission with one of BTI5 listeners' favorite guests: comedian, author, and host of the wildly successful pop culture podcast Everything Iconic -  Danny Pellegrino! Kate and Danny catch up and talk all things Home Goods, candles, Rae Dunn, Bravo Shows, summer camp, quarantine entertainment, and much more. Enjoy!

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Kate dives into the results of a survey that over 1,000 listeners filled out about their expectations, preferences, and boundaries as it relates to influencer content during COVID-19. The good, the bad, the off-putting, and more importantly, the great! The first episode was an objective conversation with a reporter on influencer culture to discuss some of the scandals, this episode is all about listener feedback, and the third installment will be Kate's take on the art, science, and finance of influencing. Hope you don't mind she made this into a series since it's a hot topic and she's got the time.

Kate dives into the results of a survey that over 1,000 listeners filled out about their expectations, preferences, and boundaries as it relates to influencer content during COVID-19. The good, the bad, the off-putting, and more importantly, the great! The first episode was an objective conversation with a reporter, the second is all about your feedback, and the third installment will be Kate's take on the art & science of influencing. Hope you don't mind she made this into a series since it's a hot topic and she's got the time.

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This week, Kate is joined by Stephanie McNeal (a deputy breaking news director from BuzzFeed who specializes in reporting on influencers & internet culture) to talk about all things influencers in the time of COVID-19. They discuss the importance of holding people accountable, complexities of influencing the public in a tense social climate, how influencers are shifting their tone, how they respond to missteps, the appropriateness of sponsored content, loop giveaways, the real breakout star (tie-dye sweatsuits) and more. Beyond that, they discuss influencers at the center of current or previous controversies like Arielle Charnas, Caroline Calloway, and Rachel Hollis, to name a few. Come back for part 2 when Kate reviews the results of a survey she did where over a thousand of you shared your perspective, expectations, and recommendations for influencers during a time when their voice (or lack thereof) has the ability to stand out more than ever. And best of all, she'll review who you think has approached this situation extremely well and what content you're loving in order to end this on a positive note by celebrating the many many influencers who have done a great job. If you're new to the podcast, go to @bethereinfive's Instagram for a new listener guide that points you to popular episodes and different topics you can choose from. Enjoy!