For our 30th episode, I'm doing a deep dive into the business that is Be There in Five. My own "How I Built This," named after the podcast NPR does about entrepreneurs that have inspired me over the years. In this podcast, I'll tell you how I turned $250 into $500,000 just from innovating on a stale and ubiquitous household category; the doormat. In 2014, I started selling doormats as 'remindoormats' instead of welcome mats, primarily to remind people to turn off their electronic or hazardous devices (i.e curling irons) before leaving the house. After putting photos on social media and creating 2 Etsy listings, I woke up to 200,000 likes in a night from a fateful Facebook post and my entire life changed from that moment forward. I wanted to tell my listeners how, in real time, without any experience, I built this.

I also wanted to speak from the standpoint of someone who is still in the middle; who has endured a rollercoaster of accidentally starting a side business, it taking off overnight, quitting a full-time job, only to land in a category and industry I knew nothing about in a business I never really meant to start. I wanted to speak to a level of detail I don't usually hear about in other related podcasts, talking about the specific things I did, obstacles I faced, how it made me feel, mistakes I made, and moments that were lowest of the low. Share in my wins, learn from my losses, and hear the play by play of a small doormat business that took on a life of its own.

Part 2 Coming out next week, where I can hopefully explain the full arc of how the business has changed in the last year. Please reach out to me via the show notes with any questions or comments!

For a bonus half episode (while I'm working on episode 30), join me and my sister Kelly as we drink wine and discuss our hopes and dreams prior attending the Very Cavallari Finale viewing party with the cast. A lot of talk about vintage Laguna Beach, The Hills, Jay Cutler's Deer Cams, online dating, among other topics. A fun example of the type of content on Patreon, which (I hope) is a fun departure from the regular podcast. Enjoy!

Direct from Europe, this week Kate mostly discusses everyone on the internet that's currently bothering her. Deconstructing the extravagant new construction of mommy bloggers, 13 year olds with creepy youtube channels, clickbait nostalgia from EliteDaily and Upworthy, a brief Lisa Frank diatribe, how she could've had a New Yorker byline based on a previous podcast topic, the current youtube beauty guru drama, and revisiting the case of Paul Swenson, missing husband of mommy blogger, because she's trying to be a True Crime podcast so people will like her podcast more. At one point she also revisits the haunting beauty of the PureMoods commercial, because why not take every chance you get to play Enigma. Enjoy!

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This week, Kate inadvertently spends an hour talking about topics that are remnant of her girly-girl essence in the '90s; from celeb gossip/blind items, a comparison of Felicity the American Girl doll to Gwyneth Paltrow, to buying Teen magazines in secret in the '90s (before she was a teenager - talk about true crime!), to educational TV shows like The City and Gossip Girl, to her issues with perfume and makeup ads. A fun, easy, breezy episode. Enjoy!

Songs about shaking, yet another argument for how we choose words, my days as an (almost) champion speller, a brief poem, Kourtney v. Kim, The Bachelorette Finale, 90 Day Fiance, Real Housewives of Cartagena, my obsession with the Mollie Tibbetts case. A true cornucopia of topics that I cannot connect into one clever title for the life of me. Enjoy!