💥 Gotch SEO - IAV System -  

💥 Nathans 4 steps to SEO 

💥 SEO Campaigns 4 pillars 

💥 Applying the ICE approach to SEO to organize and prioritize your resources 

💥 Avoiding the “Deliverable Game”  

💥 Important of creating a “System” for your SEO 

💥 Using SEO Audits and creating your roadmap for your clients 

💥 The Importance of communication and transparency  

💥 Allocating Resources based on revenue and not # of clients 

💥 How Nathan get links with his relevance pyramid