Wizard of Ads Monday Morning Memo

Becoming Bulletproof


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Fear is the bullet that eliminates happiness.

Fear is the bullet that kills the dream.

Fear is the assassin of success.

Why not become bulletproof in 2 easy steps?

1. Make peace with the possibility of failure.

2. Amputate your sense of shame.

“Failure is not an option” is the platitude of people who have attended one-too-many motivational seminars. Failure is always a possibility, whether you admit it or not. Sometimes your very best just isn’t good enough.

Do you want to succeed?

Learn from each failure.

Identify what went wrong.

Start all over.

Failure is a temporary condition.

You cannot have humility until you first have confidence.

You cannot fail until you first have courage.

Confidence and courage are not shameful.

Humility is not shameful.

Failure is not shameful.

Fear is shameful.

A perpetual doubter pops the balloons of high-flying dreams. Armed with the needles of sharply-focused questions, the doubter injects fear into every decision… “But what if…”

I say to these doubters, “But what if you live your whole life without ever becoming alive?”

Anaïs Nin wrote about these people and your relationship to them:

“You are in charge of how you react to the people and events in your life. You can either give negativity power over your life or you can choose happiness instead. Take control and choose to focus on what is important in your life. Those who cannot live fully often become destroyers of life.”

The perpetual doubter is a nitpicking needle-snout who can always find a problem and happily poke holes in the solutions proposed by others. Like a mosquito, he sucks the life out of those around him. Slap the bastard and move on.

I do not suggest that you become reckless or mindless or silly. I advocate only that you refuse to let Fear cast the deciding vote.

If anyone had the right to be afraid, it was deaf and blind Helen Keller. But it was she who told us, “Life is either a daring adventure or nothing. Security does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than exposure.”

Devin Wright, one of my co-workers, puts it this way: “It’s like a can at the grocery store without a label. It could be beans. It could be pineapple.”

Each of us lives the life we choose. It could be beans. It could be pineapple.

The following 9-word summary is on loan to me from that celebrated author of Gulliver’s Travels, the immortal Jonathan Swift:

May you live all the days of your life.

Roy H. Williams

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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