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Becoming nature positive: Strategizing and implementing


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With so much focus on the SEC’s climate disclosure proposal in the US this year, climate has taken the attention of many preparers – and for good reason. However, another topic, natural resources and biodiversity, is coming to the forefront as governments and companies begin to understand the size of the problem, both in terms of its potential impact on business and the potential impact of business on biodiversity. But with many competing priorities, how do companies also contemplate nature issues in their strategy?

This week, Heather Horn was joined by guests at the forefront of the nature space:

  • Will Evison, director in PwC UK’s Global Sustainability, Climate, and Nature Strategy practice
  • Eva Zabey, CEO of Business for Nature
  • Julie Moorad, Senior Manager of Climate Action at Salesforce

Our panel shares their insights on ways companies are strategizing and integrating the topic of nature into their operating models.

In this episode, you’ll hear discussion of:

  • 1:42 - Synergies between climate initiatives and nature positive policies
  • 15:11 - Transforming your nature strategy to manage risk and create value
  • 27:32 - The interrelationships among natural capital, business operations, and the broader economy
  • 37:45 - The importance of starting a nature positive path now even though strategies may evolve in the long term
  • 43:03 - The importance of building capacity in nature strategy and reporting
  • 46:44 - Final advice for companies wanting to integrate nature positive strategies into everyday operations

Interested in more background on measuring and reporting nature and biodiversity? Listen to our previous podcast in the “Becoming nature positive” series, and check out PwC’s global nature hub here.

Will Evison is a director in PwC UK’s Global Sustainability, Climate, and Nature Strategy practice, specializing in integrating natural and social capital analysis into decision making. With over 18 years’ experience delivering climate and nature-related projects with businesses, investment firms and public sector organizations across more than 20 countries, he also led the development of PwC’s Total Impact Measurement and Management methodologies (TIMM), and now manages PwC’s global TIMM center of excellence. These methodologies utilize predictive analytics, health economics, and wellbeing techniques to model outcomes.


Eva Zabey is the CEO of Business for Nature, which is a global business-led coalition aiming to reverse nature loss and restore the planet’s natural systems on which economies, wellbeing and prosperity depend. Previously, she led natural capital projects at the World Business Council for Sustainable Development for 15 years.


Julie Moorad is a Senior Manager of Global Climate Action for Salesforce. Her team leads Salesforce’s international sustainability strategy, Europe, Middle East, and Africa sustainability program and developing our nature strategy, and implements nature positive policies that drive economic value firmwide and for their customers.


Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to [email protected].

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