What does it actually take to build a supplement brand from the inside out?

In this episode, I sit down with my manufacturer, Simpson Labs, for a real conversation about what goes on behind the scenes: formulation, production, quality control, and the decisions that most brands never talk about.

Most people see the finished product.

Very few ever step inside the lab.

This isn’t just about supplements... this is about building something real. From raw ingredients to final product, from vision to execution, this is the process behind Become Nutrition.

If you’re an entrepreneur, athlete, or someone serious about what you put in your body, this conversation will change how you look at the industry.

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Topics Covered:

• How supplements are actually formulated

• What separates real brands from label brands

• Inside the manufacturing process

• Quality control & sourcing

• The business behind Become Nutrition

• What most brands won’t tell you

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Follow & Connect:

Instagram: @JeffLoagz

Become Nutrition: www.BecomeNutrition.com

Mentorship: DM "Beast" on socials

Bookings / Hosting / Events: [email protected]

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Watch the full episode and see what really goes into building a brand.

In a world built for instant gratification, the men who win play a different game.

They delay.

They delay pleasure.

They delay comfort.

They delay reaction.

And in doing so, they gain something most people never touch: control over time.

In this episode of Becoming the Beast, Jeff Logan breaks down The Power of Delay... and why mastering delayed gratification is one of the most dangerous advantages a man can develop.

If you constantly chase quick pleasure... dopamine, distractions, comfort... you weaken your ability to command your life.

But when you learn to delay the impulse, something powerful happens.

Your discipline sharpens.

Your focus deepens.

Your sense of control returns.

Inside this episode:

• Why instant gratification weakens men

• How delayed gratification builds discipline and mental dominance

• The stoic philosophy behind restraint and self-mastery

• How to start using time as leverage instead of an excuse

As the Stoic philosopher Epictetus once said:

“No man is free who is not master of himself.”

Homework Challenge:

Choose one comfort to delay for the next 7 days.

Sugar. Distractions. Video games. Mindless scrolling. Anything that weakens your discipline.

Delay it ... and observe how your power shifts.

Because the truth is simple:

Delayed gratification builds beasts.

Quick pleasure kills greatness.

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If you’re serious about evolving mentally, physically, and spiritually, this podcast exists to help you Become the Beast.

Learn more:

My supplement Line: (Use code "BTB20" for 20% off):

BECOME NUTRITION

🔥 Joining BTB Academy:

DM "BEAST" to me directly on social media

My Fit App: (Free app download):

LOGAN PERFORMANCE

You’re not stressed.

You’re not stuck.

You’re not confused.

You’re in identity debt.

In this episode of Becoming the Beast, Jeff Logan breaks down the silent psychological tension that builds when your daily behavior doesn’t match the man you know you’re capable of becoming.

If you’ve felt:

• Restless for no clear reason

• Irritated at small things

• Triggered by others’ success

• Unfulfilled despite having “enough”

This episode will hit home.

Identity debt compounds daily. Every time you delay discipline. Every time you postpone growth. Every time you protect comfort over evolution.

Inside this episode:

• What identity debt really is

• How it shows up in your behavior

• Why most men stay stuck in it

• And how to eliminate it through alignment

You don’t need a new year.

You need to close the gap between who you are… and who you know you should be.

📘 If this resonates, start with the book:

Beast Frequency: Tuning Into the Life You Were Built For

🔥 Ready to stop listening and start executing?

Join BTB Academy:

DM "BEAST" to my INSTAGRAM

My Supplement Line:

BECOME NUTRITION

My Fit App:

TRAIN WITH ME

Clear the debt.

Become.

This is not motivation.

This is a reset.

In this short but powerful episode, Jeff Logan breaks down the identity shift required to leave the old you behind and step into 2026 with clarity, discipline, and momentum.

If you’ve been repeating the same habits, thinking the same thoughts, and expecting a different outcome — this episode is your wake-up call.

Inside this episode:

• Why most people fail to change, even when they want more

• How your current identity is silently dictating your results

• The cost of keeping old habits, patterns, and excuses

• A clear action framework to release the old version of yourself

• 10 powerful affirmations to reprogram your self-talk and focus

• Simple homework you can execute immediately

This is about alignment.

When self-talk shifts and action follows, results are inevitable.

If this episode resonated with you, make sure you subscribe to the podcast so you don’t miss what’s coming next.

And if you want deeper accountability, structure, and direct access to Jeff, you can work with him one-on-one inside BTB Academy.

Just message the word “BEAST” to get started (on any social platform or via email)

Your future doesn’t arrive by accident.

It arrives by identity.

In this episode of Becoming the Beast, Jeff Logan breaks down a ruthless truth:

Most are weak because they say yes to everything.

If you’ve ever felt drained, distracted, or off-course — this episode will expose why: you’re leaking energy through unaligned “yeses.”

Jeff unpacks how saying NO is the ultimate power move — the way kings protect their time, focus, and future. With personal stories, real-life examples, and actionable tools, you’ll learn:

• Why your yes is costing you your next level

• How to build boundaries that fuel your vision

• The top 3 reasons men struggle to say no — and how to fix it

• A weekly challenge that will shift your energy immediately

This is not a feel-good talk. This is a wake-up call.

Tap in, tighten up, and start saying NO to the things killing your greatness.

🔗 Join the BTB Academy: DM or email “BEAST”: [email protected]

💥 Homework: Say no to 3 things that drain you this week. Log the results.

This is one of the deepest episodes I’ve ever dropped. In London, across more than an hour, I pull back the curtain on my come-up: the fights, the pain, the losses — and ultimately, how I transformed adversity into armor.

🎙️ What you’ll hear:

• The darkest chapters I rarely share

• How I refused to quit when everything was against me

• Lessons I picked up in real-time (when the spotlight was off)

• My mindset blueprint for moving from broken to built

• How I operate today — still hungry, still sharpening

If you want more than inspiration — if you want instruction — this is for you. Listen to how I built from nothing to something real. Sit in with me on CEO Cast London and get the raw, unfiltered playbook.

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✅ Subscribe. Share. Leave a review. Let’s scale this.

#JeffLogan #CEOCAST #RiseAndGrind #FromStruggleToStrength #BecomingTheBeast #LondonPodcast #EntrepreneurMindset #OvercomingAdversity #LegacyBuilding

Most people chase goals. Few ever become the person capable of achieving them.

In this episode, Jeff Logan breaks down why your identity shapes your reality — and why who you believe you are matters more than what you’re chasing. You don’t rise to your goals; you fall to your identity.

This isn’t motivation — it’s alignment.
If your actions, habits, and beliefs don’t match the vision, the results will expose you.

Tap in and learn how to shift your self-image, reprogram your standards, and become the version of yourself that attracts everything you say you want.

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🎧 Topics covered:

• Why identity > goals

• How to rewire your self-image

• The real reason motivation fades

• Building habits that match who you want to be

• Becoming the person your future demands

  
  

  Mentorship, Email "BEAST" to [email protected]

  Supplements: www.becomenutrition.com

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#JeffLogan #BecomingTheBeast #Mindset #IdentityShift #Discipline #SelfMastery #BeastFrequency

BTB Podcast FAM! What's up! Here's the first episode of 2025! Dare to take a deep look inside and awaken that inner beast of potential, what could you become if you were unstoppable? How would your world look if your "Beast" was let out of the cage? This episode quickly dives into that potienal and gives you the first step of the creative process of the new BEAST version of yourself! Join me on the journey inwards, where all the answers are. Be sure to subscribe to the podcast! (Like / comment/ share).

All my links, social medias & websites: HERE

Welcome to another empowering episode of Becoming the Beast! Today, I'm diving deep into the transformative world of affirmations with a powerful collection of over 100 "You Are" statements designed to uplift, inspire, and ignite your inner potential.

In this episode, I explore the profound impact that positive affirmations can have on our mindset and overall well-being. Whether you're looking to boost your confidence, cultivate self-love, or foster resilience, these affirmations serve as a reminder of your inherent worth and capabilities.

Join me as I guide you through each affirmation, encouraging you to repeat them aloud or silently, and truly embrace the powerful truths they represent. I'll also share tips on how to incorporate affirmations into your daily routine, making them a steadfast part of your personal growth journey.

Whether you’re a longtime affirmation enthusiast or just beginning to explore their benefits, this episode is a treasure trove of positivity that will leave you feeling motivated and empowered.

Tune in, repeat after me, and let’s affirm your greatness together! Remember, you are worthy, you are capable, and you are enough.

Don’t forget to subscribe, rate, and share this episode with someone who could use a little encouragement today!

All my links and social medias: HERE

In this electrifying episode of Becoming the Beast, we delve deep into the art of transcending your limits through the transformative power of visualization. Join us as we explore how to harness your imagination to not only envision your success but also to embody the feelings associated with achieving your goals.

I'll share powerful techniques to sharpen your visualization skills, tips on how to create a vivid mental picture of your desired outcomes, and methods to evoke the emotions that fuel your drive. Listen in as we feature inspiring stories from guests who have successfully conquered their barriers and transformed their dreams into reality, proving that the mind is a powerful tool for change.

Whether you’re looking to elevate your career, improve your relationships, or enhance your personal growth, this episode is packed with practical insights to help you unleash your inner beast and feel the exhilaration of success before it even happens.

Don’t just dream it—become it! Tune in, and let’s embark on this empowering journey together.

All my Links: HERE