In this episode, Daniel Robbins reconnects with Mike "C-Roc" Ciorrocco, founder of That One Brand and a two-time bestselling author. They dive into the evolution of Mike's entrepreneurial journey, discussing the spark that ignited his passion for creating a brand that truly reflects his identity and purpose. Mike shares insights into his "That One" philosophy, which emphasizes the importance of standing out by embracing one's unique qualities and being unapologetically authentic.

Mike also discusses the challenges and rewards of entrepreneurship, including his experience in writing and launching books, the importance of timing in business, and how he's leveraging his brand to create new opportunities. His dedication to personal growth, faith, and family shines through as he explains how these elements drive his success and vision for the future.

Key Points Discussed:

1. Mike’s journey from corporate roles to entrepreneurship and the freedom it brings.
2. The creation of That One Brand and the importance of self-assessment in building a brand.
3. How embracing uniqueness and being unapologetically authentic can set you apart in business.
4. The challenges and therapeutic process of writing and launching books.
5. The impact of timing on business ventures, both positive and negative.
6. Mike’s focus on building a billion-dollar brand and his commitment to constant growth.
7. The role of faith in Mike’s life and how it shapes his personal and professional decisions.
8. Insights into leveraging media, building authority, and creating proximity to success.
9. The upcoming That One Podcast Mastermind Tour and its vision for connecting with top business leaders.
10. How to connect with Mike "C-Roc" Ciorrocco and join him on his journey.

Relevant Links:

• Mike "C-Roc" Ciorrocco's Instagram

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