How do you inspire consumer confidence in your beef products?

In this episode, Michaela Clowser discusses the Beef Quality Assurance program. Michaela covers what the program is, the importance of investing in quality standards, and the Beef Quality Assurance certification process.

Michaela is the Associate Director for Producer Education at National Cattlemen's Beef Association. She grew up on her family ranch in Nebraska and enjoys staying connected to cattlemen across the country with her role.

For more information on the Beef Quality Assurance Program visit: https://www.bqa.org/