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“It was a job, that’s how I viewed it. My summer gig was running yearlings, and I hope we lease more places up here.” - Karoline Rose Bohannan

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Every rancher has a season that pushes them to grow. For Karoline, it was this one — stepping into securing leased land and running yearlings on her own for the first time, learning more than she expected along the way.

From locking down a lease in less than 30 days to fencing miles of country and managing cattle through a Montana summer, Karoline shares what it really takes to make a yearling lease work. She talks through the numbers and the surprises — all with the kind of honesty and humor that make every story worth hearing.

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“Sometimes the best ideas on the ranch start as the scariest one. Whether it’s feeding candy, or a new way of doing business.” - Karoline Rose Bohannan

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This Halloween week, Karoline and Jordyn are diving into both the tricks and treats of ranching life — from creative feed ideas to confronting the “monsters” lurking in today’s cattle market headlines.

They unpack the buzz surrounding recent White House comments on beef prices, the real numbers behind what’s happening in the market, and why fear-based decisions can haunt your bottom line.

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“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan

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The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.

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“Your revenue streams are limited by your creativity, and there’s virtually an unlimited number of ways that you can create a revenue stream.” – Mike Ellig

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We dig into ways that ranchers can think beyond the traditional model and build sustainable, diversified operations. Our guests, father-daughter duo, Mike and Katie, share their insights on revenue streams, land rehabilitation, and shifting the mindset around ranching and profitability.

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“You can always learn something, and everyone has the same 24 hours in a day—it’s how you use it.” - Karoline Rose Bohannan

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We’re celebrating a big milestone—10 years in business with KRose Company. Karoline opens up about the early days, the risks and lessons learned, and what it takes to grow a team and a mission-driven company in agriculture.

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“We have to figure out the best way to make decisions today that are going to impact and be positive for the future.” - Karoline Rose Bohannan

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Profitability in ranching looks different for every operation, but there are core drivers that shape long-term success. In this episode, we dig into the numbers, mindset shifts, and management practices that keep operations sustainable through changing markets.

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“I remember when I used to be able to buy cattle for 70 cents, and I’ve only been doing this for 10 years. There is so much optimism, there is so much room to make a profit in this business.” - Karoline Rose Bohannan

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We’re kicking off Season 7 with a big-picture look at the cattle industry, the opportunities ahead, and a recap of what’s been happening behind the scenes at KRose Company and Cattleman U.

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Graze it Right or Pay the Price with Tim Schnakenberg on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

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“The main enterprise is raising beef - every day that you have a cow grazing, versus harvesting feed for her, you’re saving money and they’re getting better nutrition.” Tim Schnakenberg

In this episode, we dig into the real cost of poor grazing—from depleted pastures and lost forage to higher feed bills. If you’re running cattle, you’re managing grass. Learn how to let your land guide your decisions and get practical tips to grow more grass, graze more days, and spend less on feed.

In this episode we cover: 

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Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

The Cattle Market Tug-of-War: Prices, Policy, and Planning on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

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“In 2015, when the market fell—it took 6 months, and it was in half. That’s why you need a game plan now: figure out your breakeven, how you’ll market your calves, and what sets you apart. Late July is usually the best time to sell.” Karoline Rose-Bohannan

Karoline breaks down the latest in the cattle market—from the Mexico import ban and screw worm concerns, to what the April cattle market report predicts. She shares insights on beef demand, bull longevity, and the rise in heifer retention. 

In this episode we cover: 

Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

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Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Seedstock Success: Tools, Trends, and Real Talk from the Field on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

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“Social media is a requirement for seedstock producers. The name of the game is content creation. The only way to make a positive impact is by showing the behind the scenes footage and being transparent.” — Karoline

Karoline has been on the phone all week gathering feedback from customers. These conversations have sparked powerful discussions around what’s working — and what’s not — in seedstock marketing. This episode was born out of a shared need to dig deeper and offer forward-thinking guidance.

In this episode we cover: 

Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

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Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.