Beef, Brutal Truths, and Saving Rural America with Bryan Mussard on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Are you ready to get real about the ranching industry?

Join our - - -> Weekly Email. Get industry insights, early access to event discounts, and ranch ready tools delivered straight to your inbox.

“We have so much work to do. Consumers still don’t understand our product.” — Karoline

This episode doesn’t sugarcoat anything. Karoline welcomes true cattleman Bryan Mussard to the show, who gets raw about what’s really happening in the beef industry — from the flawed market system to the ripple effects of misinformation about meat and health. Bryan breaks down the harsh realities ranchers face, what seedstock producers should be doing, and why failing to understand the whole supply chain is hurting us all. 

In this episode we cover: 

Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Forage Management: Techniques for the Cow-Calf Operation with Ali Fix on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Want more on rotational grazing, pasture management, and forage production?

Join our - - -> Weekly Email. Get industry insights, early access to event discounts, and ranch ready tools delivered straight to your inbox.

“Feeding cattle is one of the largest components of an operation. For our cow-calf operation, it represents 40 to 60 percent of our operation costs.” Ali Fix

We’re diving into forage/pasture management, and hay production with Ali Fix of Fix Family Farms — one of the key stops during our upcoming Grazing Conference in Missouri. This episode is packed with practical info, and honest conversation that’s especially helpful for beginner and aspiring ranchers.

In this episode we cover: 

Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Ranch Curious - The Beef Behind Disease Traceability and EIDs on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

HEADING: Want more on EIDs, Traceability, and Country of Origin Labeling?

Join our - - -> Weekly Email. Get industry insights, early access to event discounts, and ranch ready tools delivered straight to your inbox.

“As producers, are EID tags inherently bad, or are we worried that the wrong use of EIDs could be bad?” Karoline Rose Bohannan

We’re digging into one of the most debated topics in the cattle industry: Electronic Identification (EID) tags. Are they a tool for good, or a ticking time bomb? Karoline shares her perspective as both a producer and entrepreneur.

In this episode we cover: 

Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Q & A - What We Saw in the Midwest with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Buckle up for some industry topic whiplash!

If you would like to hear more about what Karoline observes during her travels, join our - - -> Weekly Email. You’ll receive industry insight from our experienced connections, be first in line for discounts on all our events, and more!

“We drove about 3500 miles, saw 7 different states, and saw over 100,000 head of cattle on feed” Jordyn Woodburn (0:20)

Karoline and Jordyn took a 10 day journey across the midwest. In their travels, they met with customers, attended bulls sales, toured hog facilities, visited numerous feed lots, did some touristy things of course, and much more! 

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

March Cattle Market Recap with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Right now, we all wish we had a crystal ball

If you would like to be better prepared for the unknowns in our industry, join our - - -> Weekly Email. You’ll receive exclusives like tips on how to maximize efficiency, and be first in line for discounts on all our events!

“Prices for cull bulls and cull cows are still up and they’re up significantly, which means that they don’t have enough cattle to go right to the packing plant. Therefore, they’re going to pay a pretty penny for those until we can get inventory leveled out. .” Karoline Rose-Bohanan (4:45)

The cattle market has been something worth watching during the past 6 months. With March finally here, we are starting to see some things level out. Karoline shares her positive take on everything happening right now as we compare numbers and take the tariff talk head on.

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Choosing Your Educational Path in Agriculture with Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Are you hungry for more learning opportunities in the agriculture industry?

So are we! We are adding ways that avid learners can get involved through our - - -> Weekly Email. After joining, you’ll receive industry highlights, and be first in line for discounts on all our events!

“I sat down and started looking at what I was doing in my life, those around me, and where I wanted to go, and realized that I wanted to be in the Ag industry, but I didn’t want to do it the exact same way I had seen it done.” Jordyn Woodburn (2:02)

Pursuing an education in agriculture looks different for everyone. Today our co-host, Jordyn, sat down with our podcast manager, Ambria Adamson, to discuss creative ways of obtaining a modern day career in the industry. 

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Ranch Curious - Bull Development with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Bulls-eye!

If you would like to hear more about proper herd bull selection, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, and be first in line for discounts on all our events!

“Look at your herd, figure out the holes - is it milk production, udder size, foot quality, pelvis design, weaning weight, or fertility? Understanding what’s going on will determine the bull power that will help your herd.” Karoline Rose-Bohanan (20:35)

Today’s episode hits on all things bull power. We’re talking EPD’s, bull development, and all the factors that make an efficient herd. 

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Check out our Sponsor

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

February Market Report with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

The consumer is king

If you would like to hear more about consumer spending and methods that will put you ahead of the trends, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, and be first in line for discounts on all our events!

“We keep hearing that we are going to price out the consumer. Will ground beef become too expensive?” Karoline Rose-Bohanan (21:31)

Time will only tell. Last month’s numbers are telling us that there’s been a shift in the markets. The cycle is slowing down due to cold weather patterns, and ranchers being in the thick of calving. Now is the time to think ahead.

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Let’s talk production!

Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be!

“There are a  lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy

Two of our marketing clients met with us while in San Antonio a few weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out our Guest

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Q & A - Business Goals and Roles with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Hustle, hustle, hustle!

If you also share this mantra, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, be ahead of the trends, and be first in line for discounts on events like She’s a Hand Ranch Camp! 

“A lot of us are one or two connections away from the right opportunity.” Karoline Rose-Bohanan (6:01)

The #1 question we get asked is how to get started in this industry. It is our mission to help people get started, and the best way to do that is with creativity. Join us for unique entrances into the cattle industry, how to create personal work life balance, and more!

In this episode we cover: 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

Resources & Links: 

Check out all things Cattleman U below! 

Find out more about KRose Company below!

Check out our Sponsor

Looking for more episodes like this one? 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.