In today's podcast we hear from Lester Jones, chief economist for the National Beer Wholesalers Association.
Lester provides a recap of 2021 and his outlook for the beer industry in the year ahead.
In our conversation we dig deep into the data and review the key topics for beer wholesaler owners and managers:
- Total beer consumption in the US
- Packaging trends, and the outlook for cans, bottles and draft
- Forecast for on-premise business
- Past, present and future of seltzers
Lester also shares his favorite beer industry reads, and provides tips to use US Census data, labor statistics, and TTB reporting to better analyze your market.
Subscribe to Beer Business Finance. The Weekly Finance Newsletter for Beer Wholesalers.
Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com.