Today the gang speaks with data guru Brandy Rand, chief strategy officer at IWSR, on our Super Bowl ad takes, rise of spirits and RTDs, how Gen Z drinks, and what are borgs?

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Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Today the gang has a fascinating conversation with Rob Sehllman, director, Chill State Collective (cannabis-infused beverage co-manufacturing and distribution in Minnesota), and Lisa Hurwitz, co-founder and president, Happi (cannabis-infused seltzers), one of six members of Chill State Collective's portfolio.

Minnesota is an interesting state in that they have a different approach to cannabis regulation (even if it was accidental), and we dive deep into how that has manifested in the marketplace and where it could go, given that the state is looking at ways to codify what is naturally happening.  

https://drinkchillstate.com/

https://happihourdrink.com/

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Today the gang speaks with Austin craft beer alumn Josh Hare and his newest venture, Rick's Near Beer, a line of de-alcoholized beers with a budget beer vibe, on the eve of their Texas rollout. 

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Today the gang speaks with retail chain and data experts at Bump Williams Consulting: Dave Williams - VP Analytics & Insights, and Brian “BK” Krueger -  VP Business Development & Portfolio Strategy, about RTDs, pricing, spring resets, craft, premium lights, and more.  

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Exhausted and depleted, your fave beer editors hop on the pod to discuss a few of the highlights of the Beer Industry Summit, which just wrapped at the Breakers in Palm Beach.  

We talk A-B, Constellation, Heineken, Mike's, wholesalers, and more (including a surprise cameo of beer colleague in a Netflix documentary). 

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Patco Brands, best known for wine-based hard seltzer Rancho La Gloria, acquired Kyla Hard Kombucha last week, it was announced. Kyla's Lavender Lemonade is the fastest-growing 16oz can in the hard kombucha category.

Today the gang speaks with Kyla's president, Morgan Robbat on Kyla's future expansions, the deal with Patco, and more. 

Read article in Craft Business Daily on the deal:  https://craftbusinessdaily.com/rancho-la-gloria-producer-patco-brands-acquires-kyla-hard-kombucha/

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Phusion Projects, makers of Four Loko and Mamitas tequila seltzer, came onto the scene in 2005 as arguably the original disrupters.  Today the gang speakers with Phusion co-founders Jaisen Freeman and Jeff Wright, along with their VP Marketing Samantha Catalina, to talk about their innovations (spoiler:  Pirate Water coming), the FMB landscape, and their ongoing partnership with Barstool.  

=================================

00:00 intro - hilarious banter, technical difficulties. 

01:00 interview starts in earnest. 

02:40 give the people what they want: flavor, branding, abv.

06:30 international boom 4 loko.

07:30 four loko USA, warheads sour collab. 

08:25 pirate water fmb with barstool.

09:40 why 16oz? - rush to value

12:00 'killer' branding, capturing neglected 21-25 male.

13:05 mamitas caleb sundae convos.

13:45 c-store price increases. 

14:45 consumer making value calculations, $ and abv

15:10 crowded single serve market

17:25 distributor philosophy

18:35 4 loco competitive landscape. 

20:00 importance of social media mix. 

21:40 mamitas proposition, not c-store, southern distributed. 

23:45 aaron rogers 11mm video. 

26:30 harry dregs up the old bad times. 

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Today Harry speaks with Patrick Tickle, and new-ish CEO of Encompass Technologies, and Bill Kraich, their longtime VP of E-Commerce, about the evolution of simple beverage distributor route accounting software (RAS) to the digital hub of the post-production supply chain, and how RAS vendors have progressed through cloud computing and data integration from "order taking and reconciliation" to now including tools to not only streamline operations but to generate incremental sales. 

00:00 intro - hilarious banter

03:00 interview starts

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Today the gang speaks with Katie Beal Brown, founder of Lone River Ranch Water, now with Diageo, where we talk about the nature of seltzers/rtd's going forward, how Lone River fits into that narrative, and more. 

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb

Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer

Today the gang speaks with Austin Sawyer, co-founder and president of CounterMeasures Corp. (CMC), which provides shared sales rep services to beverage producers, as well as assisting in opening up new markets, key account and wholesaler management, and retail marketing and POS programs.

We speak philosophically about the changing nature of the supplier-wholesaler relationship, ABI's response to the World Cup fiasco, newco expectations, rise of rtds, investment levels in new-to-world products, among other topics. This episode is jam-packed with knowledge. 

00:00 intro - hilarious banter

06:30 show starts in earnest

=================================

Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

=================================

About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

#beernews #beerindustry #beer