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Greetings. This is Carl, and you are listening to another episode of Behavior Gap Radio, the podcast for Real Financial Advisors all over the world. I'm making the argument that trust is an asset, or at least, I'm encouraging you think about trust as an asset, and I'm making the argument that it's actually the single most valuable asset that real financial advisors have, and to test that claim, I've encouraged you to think about what would happen to you if you did something to lose the trust of your current clients, your future clients, and your community. Today, I'm talking about how you do trust at scale. To learn more about being a real financial advisor, sign up for the Behavior Gap Newsletter at behaviorgap.com.

Greetings. This is Carl and you are listening to Behavior Gap Radio. This is Episode 2 in a short little series on trust. Really, I'm encouraging you to explore with me, it's something I'm exploring as well, this idea that trust as an asset, the idea of trust as an asset. To learn more about being a real financial advisor, sign up for the Behavior Gap Newsletter at behaviorgap.com

Pre-Load Your Spending by Carl Richards: Human Behavior, Creativity, Behavioral Finance

Let me make a claim here, a contention, an argument that trust is the single most valuable asset that any real financial advisor has. Just for a minute, I want you to take that asset away. Let's say you did something tomorrow, and it's not hard to imagine what you could do to have this result, but let's say you did something tomorrow to lose the trust of your current clients, your future clients, and your community, and collectively the world, right? Let's say you did that. What would you have left? If you lost that asset, what would you have left? To learn more about being a real financial advisor, sign up for the Behavior Gap Newsletter at behaviorgap.com.

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