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Behavioural science is still marketing's secret weapon
How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discuss real life examples of behavioural science growing brands and why the discipline is due a resurgence.
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By WARC
5
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How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discuss real life examples of behavioural science growing brands and why the discipline is due a resurgence.
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